Rødhåd

Rødhåd — electronic artist from DE.

Rødhåd, the techno artist born Mike Bierbach, has solidified his presence in the genre after years of honing his skills as a local DJ in Berlin. With a decade…

Influence: 53.49% Fanbase: 36.53% Trending: 61.97% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-09-09

1,300

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-28 16:33:43 UTC

Genres

electronicdanceminimal dubraw technoelectronictechno

Biography

Rødhåd, the techno artist born Mike Bierbach, has solidified his presence in the genre after years of honing his skills as a local DJ in Berlin. With a decade of experience under his belt, Rødhåd's transition to the international stage was seamless, thanks to his dedication to perfecting his craft during his years of relative obscurity. In 2009, he made a significant impact in the Berlin scene by launching his party-series-turned-label Dystopian, providing a platform for authentic techno music amid a saturated market.

While Rødhåd has gained recognition for his productions and remixes, his true talent lies in his DJing skills, showcased through his renowned lengthy sets in Berlin's underground venues. His contributions to the techno scene extend beyond the dance floor, as he founded a new label, WSNWG, in 2018 to collaborate with artists like Lucy, Alex.Do, and Antigone. Through his work with Dystopian and WSNWG, Rødhåd continues to push boundaries and redefine the techno landscape with his unique sound.

Top Brand Affinities

Report Date: 2025-09-09

Rødhåd is a clear fit for 25-34 & 18-24 audiences with strength across GERMANY, SPAIN, ITALY. The audience is heavily male (81%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (215 avg views per post); Youtube builds the community layer. Affinity data highlights leading lifestyle names, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Rødhåd score 0.62% — Low bucket.

Followers:1,300

Engagements:8

Rate:0.6%

Posts:58

Avg Likes:8

Avg Comments:0

Avg Views:215

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,300 · Engagements 8 · Rate 0.6% Posts 58 · Views 215 · Avg Likes 8 · Avg Comments 0 · Avg Views 215	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 38% 18-24: 38% 35-44: 18% 45-64: 3%	Largest: 25-34 (38%); next: 18-24 (38%)
Gender Split	Female: 19% Male: 81% Non-binary/Other: 0%	Skews male (81%)
Top Countries	GERMANY (17%) SPAIN (12%) ITALY (9%) UNITED STATES (9%) BRAZIL (5%)	Top regions: GERMANY (17%), SPAIN (12%), ITALY (9%)
Platform Engagement	Youtube: 215 avg views/post	Best reach: Youtube 215 avg views; best engagement: Youtube 8 avg likes