Robyn
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
898,656
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:34:54 UTC
Genres
Biography
Born Robyn Carlsson in Stockholm in 1979, Robyn's musical journey began at a young age, with her debut single releasing at just 16. Despite label challenges, she persevered, eventually forming Konichiwa Records to take control of her music. Through collaborations with diverse artists and a string of successful albums, including the acclaimed "Honey," Robyn's impact on the music industry continues to resonate, earning her accolades like the Songwriter of the Decade award at the NME Awards.
Robyn speaks to 25-34 & 18-24 audiences with measurable traction in UNITED STATES, BRAZIL, UNITED KINGDOM. Composition is heavily male (59%), which tightens creative strategy without sacrificing scale. Tiktok is the reach engine (48,450 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Tele2, Grindr, Ericsson, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 898,656 · Engagements 31,297 · Rate 3.5% Posts 1,221 · Views 56,115 · Avg Likes 30,898 · Avg Comments 487 · Avg Views 56,115 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 42% 18-24: 39% 35-44: 12% 45-64: 4% |
Largest: 25-34 (42%); next: 18-24 (39%) |
| Gender Split |
Female: 41% Male: 59% Non-binary/Other: 0% |
Skews male (59%) |
| Top Countries |
UNITED STATES (28%) BRAZIL (11%) UNITED KINGDOM (9%) CANADA (4%) MEXICO (4%) |
Top regions: UNITED STATES (28%), BRAZIL (11%), UNITED KINGDOM (9%) |
| Platform Engagement | Instagram: 26,405 avg likes/post · Tiktok: 48,450 avg views/post · Youtube: 7,665 avg views/post | Best reach: Tiktok 48,450 avg views; best engagement: Instagram 26,405 avg likes |
Top Brand Affinities
Tele2
Grindr
Ericsson
SoulCycle
Victoria Beckham
Tate Modern
Jean Paul Gaultier
Acne Studios
All Saints
Marni
Vivienne Westwood
Glossier
| Brand | Category | Score |
|---|---|---|
| Tele2 | 26.40 | |
| Grindr | 25.14 | |
| Ericsson | 24.59 | |
| SoulCycle | 18.15 | |
| Victoria Beckham | 17.40 | |
| Tate Modern | 13.24 | |
| Jean Paul Gaultier | 13.03 | |
| Acne Studios | 10.91 | |
| All Saints | 10.25 | |
| Marni | 10.12 | |
| Vivienne Westwood | 8.58 | |
| Glossier | 8.51 | |
| Maison Margiela | 8.06 | |
| Selfridges | 8.04 | |
| Loewe | 7.67 | |
| JACQUEMUS | 7.27 | |
| Barbie | 6.40 | |
| Alexander McQueen | 6.39 | |
| Coachella | 6.31 | |
| Oculus | 6.02 | |
| Lollapalooza | 5.80 | |
| Carlsberg | 5.52 | |
| KARL LAGERFELD | 5.35 | |
| Showtime | 5.27 | |
| Walgreens | 4.94 | |
| Vogue | 4.73 | |
| NBC | 4.68 | |
| Tinder | 3.94 | |
| Marc Jacobs | 3.93 | |
| Harrods | 3.92 | |
| TOM FORD | 3.92 | |
| MTV | 3.88 | |
| Spotify Music | 3.81 | |
| Sunnies Studios | 3.79 | |
| Paramount Pictures | 3.68 | |
| Moschino | 3.66 | |
| Airbnb | 3.63 | |
| Miu Miu | 3.62 | |
| Aperol | 3.62 | |
| Verizon | 3.58 | |
| ASOS | 3.56 | |
| Dr. Martens | 3.52 | |
| Summit Entertainment | 3.52 | |
| Ferragamo | 3.36 | |
| Polaroid | 3.24 | |
| Lush | 3.17 | |
| Yves Saint Laurent | 3.16 | |
| Versace | 2.99 | |
| NARS Cosmetics | 2.94 | |
| Martini | 2.89 |
Official Profiles
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LoginArtist: Robyn
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
