ROBLEIS

ROBLEIS — pop artist from AR.

Tomás Arbillaga, conocido como Robleis, nació en Olavarría, Argentina, el 1 de octubre de 1998. Tras una década dedicada a crear contenido, incursionó en la…

Influence: 60.84% Fanbase: 53.38% Trending: 64.57% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Grindr • 19.29% • Very Strong

As of 2025-09-09

15,680,316

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 12:13:19 UTC

Genres

poppop argentinolatinlatin

Biography

Tomás Arbillaga, conocido como Robleis, nació en Olavarría, Argentina, el 1 de octubre de 1998. Tras una década dedicada a crear contenido, incursionó en la música en febrero de 2021, agradeciendo el apoyo de sus seguidores en esta nueva faceta artística.

Top Brand Affinities

Report Date: 2025-09-09

ROBLEIS reliably reaches 18-24 & 25-34 audiences in ARGENTINA, MEXICO, COLOMBIA. The base is heavily male (69%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Tiktok (888,100 avg views per post); Instagram layers on depth and replies. The audience sits near Grindr, Delicius, Clash Royale, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist ROBLEIS score 1.90% — Moderate bucket.

Brand: GrindrBrand: DeliciusBrand: Clash Royale

Followers:15,680,316

Engagements:298,080

Rate:1.9%

Posts:495

Avg Likes:287,232

Avg Comments:1,617

Avg Views:1,146,559

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 15,680,316 · Engagements 298,080 · Rate 1.9% Posts 495 · Views 1,146,559 · Avg Likes 287,232 · Avg Comments 1,617 · Avg Views 1,146,559	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 57% 25-34: 23% 13-17: 12% 35-44: 7%	Largest: 18-24 (57%); next: 25-34 (23%)
Gender Split	Female: 31% Male: 69% Non-binary/Other: 0%	Skews male (69%)
Top Countries	ARGENTINA (37%) MEXICO (12%) COLOMBIA (9%) CHILE (8%) SPAIN (7%)	Top regions: ARGENTINA (37%), MEXICO (12%), COLOMBIA (9%)
Platform Engagement	Instagram: 147,970 avg likes/post · Tiktok: 888,100 avg views/post · Youtube: 258,459 avg views/post	Best reach: Tiktok 888,100 avg views; best engagement: Instagram 147,970 avg likes

Top Brand Affinities

Grindr

Score: 19.29

Delicius

Score: 10.04

Clash Royale

Score: 8.50

Five Nights at Freddy's

Score: 8.14

SpeedPaint

Score: 6.96

Movistar

Score: 6.91

The Last of Us

Score: 6.67

Lollapalooza

Score: 5.80

Selfiegram

Score: 4.10

League of Legends

Score: 3.91

Pizza Hut

Score: 3.63

Final Fantasy

Score: 3.62

Brand	Category	Score
Grindr		19.29
Delicius		10.04
Clash Royale		8.50
Five Nights at Freddy's		8.14
SpeedPaint		6.96
Movistar		6.91
The Last of Us		6.67
Lollapalooza		5.80
Selfiegram		4.10
League of Legends		3.91
Pizza Hut		3.63
Final Fantasy		3.62
Prismacolor		3.48
Cartoon Network		3.29
Pringles		3.27
Summit Entertainment		3.23
Cafecito		3.14
Counter-Strike		2.65
Hot Wheels		2.53
NBC		2.50
Make Up For Ever		2.46
Rover		2.38
Garnier		2.15
Call of Duty		2.02
AMC		1.98
Marvel		1.93
Pokemon		1.65
Renault		1.65
Nintendo		1.65
FIFA		1.44
Pokemon Go		1.41
PlayStation		1.40
musical.ly		1.39
Mitsubishi		1.37
CBS		1.35
Grand Theft Auto		1.30
Red Bull		1.23
Netflix		1.21
Vogue		1.20
Puma		1.19
Marvel Entertainment		1.17
Ferrari		1.16
Converse		1.15
CBS Television Studios		1.14
HBO		1.14
Activision Blizzard		1.14
Nutella		1.09
Guess		1.07
Honda		1.05
Pixar		1.04