Roberto Carlos Brand Affinity ranks highest Rommanel at 29.14% . Very Strong. Score DMDB 69.24% | Fanbase 63.90%

Roberto Carlos — latin artist from BR.

Roberto Carlos is a renowned Brazilian artist with a career spanning 59 years. Known for his contributions to the Jovem Guarda movement in the 60s and…

Roberto Carlos

Recognizable

Country: BR | Gender: male | Artist ID: 11e81bc3-a360-543e-82f0-a0369fe50396

Find Artist

Genres

latinmpbjovem guarda

Influential: 69.24% Fanbase: 63.90% Trending: 71.90%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Rommanel • 29.14% • Very Strong

As of 2025-09-09

7,773,741

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 69.24% | Fanbase 63.90% | Trending 71.90% | CAREER STAGE: MAINSTREAM

Biography

Roberto Carlos is a renowned Brazilian artist with a career spanning 59 years. Known for his contributions to the Jovem Guarda movement in the 60s and subsequent success in the 70s with romantic songs, he has amassed a large following both in Brazil and internationally. With over 600 songs to his name, Roberto Carlos is celebrated for his focus on themes of love, solidarity, and faith throughout his music.

Recognized as an icon of credibility, romanticism, religion, and family, Roberto Carlos continues to inspire affection and admiration among his millions of fans worldwide. His music reflects a journey through various stages of love, from innocence and youth to mature and passionate relationships, showcasing his enduring appeal and influence in the realm of Brazilian pop music.

Report Date: 2025-09-09

Roberto Carlos is already in the conversation with 25-34 & 35-44 audiences in BRAZIL, COLOMBIA, MEXICO. The audience is male-leaning (52%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (389,760 avg views per post); Youtube confirms credibility in-thread. Affinity proximity to Rommanel, FARM RIO, Jequiti points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Roberto Carlos score 0.10% — Low bucket.

Brand: RommanelBrand: FARM RIOBrand: Jequiti

Followers:7,773,741

Engagements:7,989

Rate:0.1%

Posts:5,643

Avg Likes:7,828

Avg Comments:332

Avg Views:389,760

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 7,773,741 · Engagements 7,989 · Rate 0.1% Posts 5,643 · Views 389,760 · Avg Likes 7,828 · Avg Comments 332 · Avg Views 389,760	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 30% 35-44: 23% 45-64: 23% 18-24: 22%	Largest: 25-34 (30%); next: 35-44 (23%)
Gender Split	Female: 48% Male: 52% Non-binary/Other: 0%	Skews male (52%)
Top Countries	BRAZIL (69%) COLOMBIA (4%) MEXICO (4%) PORTUGAL (4%) UNITED STATES (3%)	Top regions: BRAZIL (69%), COLOMBIA (4%), MEXICO (4%)
Platform Engagement	Instagram: 3,313 avg likes/post · Youtube: 389,760 avg views/post	Best reach: Youtube 389,760 avg views; best engagement: Youtube 4,515 avg likes

Top Brand Affinities

Rommanel

Score: 29.14

FARM RIO

Score: 24.98

Jequiti

Score: 23.79

Itambé

Score: 22.34

Bodytech

Score: 16.84

Ambev

Score: 16.21

Banco Bradesco

Score: 15.81

Riachuelo

Score: 13.52

Boticario

Score: 13.06

Sarar

Score: 10.95

Rapha

Score: 10.57

Hering

Score: 10.03

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Top Brand Affinities

Brand	Category	Score
Rommanel		29.14
FARM RIO		24.98
Jequiti		23.79
Itambé		22.34
Bodytech		16.84
Ambev		16.21
Banco Bradesco		15.81
Riachuelo		13.52
Boticario		13.06
Sarar		10.95
Rapha		10.57
Hering		10.03
Xerox		9.72
AstraZeneca		9.36
Itaipava		9.21
Eudora		8.37
Pfizer		7.79
Havaianas		7.76
Danone		7.14
Moda Praia		4.83
Catupiry		4.29
Movistar		4.20
Arezzo		4.09
Nestlé		3.54
Avon		3.48
Lollapalooza		3.19
Mary Kay		3.01
Heineken		2.48
Warner Bros		2.18
Herbalife		1.99
Aperol		1.99
Carrefour		1.98
Ferrero		1.82
Budweiser		1.81
Paramount Pictures		1.71
Pandora		1.44
Fiat		1.43
KitKat		1.42
Pixar		1.40
Nutella		1.40
Coca-Cola		1.19
Renault		1.19
Calvin Klein		1.12
Spotify Music		1.01
DC Entertainment		0.99
Walt Disney		0.89
Netflix		0.87
Vogue		0.86
NBA		0.82
FIFA		0.81