Robert Hood

Robert Hood

Country: US | Gender: male

Influence: 51.50% Fanbase: 26.61% Trending: 63.94% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Allen & Heath • 203.47% • Very Strong

As of 2025-09-08

54,089

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 16:53:52 UTC

Genres

popdark discoelectronicdancedeep houseacid housechicago housemicrohousefloat houseelectrominimal technotech housetechnooutsider housedetroit technominimal dubdub techno

Biography

Robert Hood, a Detroit native and pioneer of minimal techno, is known for his spiritually aware and socially conscious approach to the genre. As a key member of the influential Underground Resistance collective, Hood's solo work under various aliases has left a lasting impact on the electronic music scene. From his genre-defining releases like Minimal Nation to his more recent projects such as Floorplan, Hood's discography showcases his diverse musical influences and unwavering dedication to his craft. Over the years, he has continued to evolve his sound while staying true to his roots, culminating in collaborations with artists like Femi Kuti and ongoing solo releases that push the boundaries of techno music.

In addition to his contributions to the underground techno scene, Hood has also been involved in various artistic endeavors, including cover art design and label ownership. His commitment to staying true to his vision and using music as a platform for social change has set him apart as a respected figure in the industry. With a discography spanning several decades and encompassing a wide range of styles, Robert Hood's influence on electronic music is undeniable, solidifying his status as a trailblazer in the world of techno and beyond.

Robert Hood Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

Robert Hood reaches 25-34 & 18-24 audiences concentrated in GERMANY, FRANCE, UNITED KINGDOM. The demographic tilt is heavily male (81%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 2,069 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Allen & Heath, Mixcloud, MOOG suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Robert Hood score 2.44%Strong bucket.
Brand: Allen & HeathBrand: MixcloudBrand: MOOG
Followers:54,089
Engagements:1,318
Rate:2.4%
Posts:71
Views:2,069
Avg Likes:1,318
Avg Comments:45
Avg Views:2,069

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 54,089 · Engagements 1,318 · Rate 2.4%
Posts 71 · Views 2,069 · Avg Likes 1,318 · Avg Comments 45 · Avg Views 2,069
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 43%
18-24: 28%
35-44: 20%
45-64: 7%
Largest: 25-34 (43%); next: 18-24 (28%)
Gender Split Female: 19%
Male: 81%
Non-binary/Other: 0%
Skews male (81%)
Top Countries GERMANY (14%)
FRANCE (13%)
UNITED KINGDOM (11%)
UNITED STATES (10%)
SPAIN (10%)
Top regions: GERMANY (14%), FRANCE (13%), UNITED KINGDOM (11%)
Platform Engagement Instagram: 1,276 avg likes/post · Youtube: 2,069 avg views/post Best reach: Youtube 2,069 avg views; best engagement: Instagram 1,276 avg likes

Top Brand Affinities

Allen & Heath
Score: 203.47
Mixcloud
Score: 151.30
MOOG
Score: 135.92
Ableton
Score: 79.17
Pioneer
Score: 77.07
Akai
Score: 55.02
SoundCloud
Score: 29.49
Sennheiser
Score: 21.51
Trancefamily
Score: 19.02
Amazon Music
Score: 10.94
Tomorrowland
Score: 10.57
Garnier
Score: 10.09
Brand Category Score
Allen & Heath 203.47
Mixcloud 151.30
MOOG 135.92
Ableton 79.17
Pioneer 77.07
Akai 55.02
SoundCloud 29.49
Sennheiser 21.51
Trancefamily 19.02
Amazon Music 10.94
Tomorrowland 10.57
Garnier 10.09
Beats Electronics 7.94
Spotify Music 6.34
Jagermeister 5.62
Stüssy 4.70
Carhartt 4.29
Holden 3.55
Coachella 3.29
Warner Bros 3.13
Lollapalooza 2.96
Kodak 2.94
Heineken 2.66
Matrix 2.33
Dr. Martens 2.32
Aperol 2.28
Red Bull 2.09
Paramount Pictures 2.09
Fujifilm 2.04
Polaroid 1.99
Guinness 1.91
BBC 1.82
Showtime 1.81
The North Face 1.76
Yamaha 1.55
Jaguar 1.50
Supreme 1.25
Balenciaga 1.20
Los Angeles Lakers 1.17
Volkswagen 1.16
musical.ly 1.16
Vogue 1.15
Yves Saint Laurent 1.14
Adobe 1.11
Versace 1.10
Airbnb 1.10
Star Wars 1.09
Prada 1.04
Cartier 1.03
GoPro 1.00

Official Profiles

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Artist: Robert Hood

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams (2025-09-19)

Total: 241,074

PLATFORM TOTAL %
Last.fm Last.fm 141,776 58.81%
Spotify Spotify 97,519 40.45%
Yandex Yandex 1,779 0.74%
Anghami Anghami 0 0.00%
Audiomack Audiomack 0 0.00%
Jiosaavn Jiosaavn 0 0.00%
Pandora Pandora 0 0.00%
Tidal Tidal 0 0.00%
YouTube Artist YouTube Artist 0 0.00%

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
No upcoming concerts found.

Trending Artist