Robert Earl Keen
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-10
138,668
Social Media Followers
As of 2025-09-10
00:00:00
Hours Airplay
2025-12-07 20:03:51 UTC
Genres
Biography
In addition to his music career, Keen is the host and creator of the popular Americana Podcast: the 51st State, further solidifying his role as a prominent figure in the Americana music scene. His impact on the industry was honored when he became the first recipient of the Troubadour Award from BMI in 2015, showcasing his enduring legacy in the world of music.
Robert Earl Keen engages 45-64 & 35-44 audiences with repeatable results in UNITED STATES, CANADA, UNITED KINGDOM. The fan base skews heavily male (80%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (844 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Houston Livestock Show and Rodeo, Miller Lite, Ariat, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 138,668 · Engagements 1,714 · Rate 1.2% Posts 898 · Views 844 · Avg Likes 1,711 · Avg Comments 12 · Avg Views 844 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
45-64: 41% 35-44: 27% 25-34: 21% 18-24: 11% |
Largest: 45-64 (41%); next: 35-44 (27%) |
| Gender Split |
Female: 20% Male: 80% Non-binary/Other: 0% |
Skews male (80%) |
| Top Countries |
UNITED STATES (93%) CANADA (2%) UNITED KINGDOM (1%) ARGENTINA (1%) INDONESIA (1%) |
Top regions: UNITED STATES (93%), CANADA (2%), UNITED KINGDOM (1%) |
| Platform Engagement | Instagram: 1,674 avg likes/post · Tiktok: 0 avg views/post · Youtube: 844 avg views/post | Best reach: Youtube 844 avg views; best engagement: Instagram 1,674 avg likes |
Top Brand Affinities
Houston Livestock Show and Rodeo
Miller Lite
Ariat
Coors
Southwest Airlines
Tagaz
Barstool Sports
Margaritaville
Dr Pepper
Bud Light
Bonneville
Kroger
| Brand | Category | Score |
|---|---|---|
| Houston Livestock Show and Rodeo | 51.04 | |
| Miller Lite | 36.51 | |
| Ariat | 23.24 | |
| Coors | 17.85 | |
| Southwest Airlines | 15.31 | |
| Tagaz | 13.76 | |
| Barstool Sports | 13.12 | |
| Margaritaville | 12.66 | |
| Dr Pepper | 11.24 | |
| Bud Light | 10.41 | |
| Bonneville | 10.36 | |
| Kroger | 9.03 | |
| Titleist | 8.85 | |
| Amazon Music | 8.25 | |
| Paramount Pictures | 8.04 | |
| United | 7.83 | |
| Busch | 7.43 | |
| Chick-fil-A | 7.31 | |
| Cadillac | 7.23 | |
| Verizon | 7.04 | |
| Walgreens | 6.35 | |
| Jameson | 6.08 | |
| The Home Depot | 6.05 | |
| Nixon | 6.01 | |
| Pilsner Urquell | 5.40 | |
| ESPN | 5.40 | |
| Carhartt | 5.35 | |
| NBC | 4.97 | |
| Budweiser | 4.83 | |
| iHeartRadio Music Awards | 4.82 | |
| Pacific Northwest Wonderland | 4.72 | |
| NORDSTROM | 4.49 | |
| Spotify Music | 4.34 | |
| FedEx | 4.33 | |
| Holden | 4.20 | |
| Harley-Davidson | 4.11 | |
| GMC | 4.08 | |
| Jeep | 4.05 | |
| Gillette | 3.86 | |
| NFL | 3.79 | |
| Oculus | 3.62 | |
| Walmart | 3.45 | |
| Ford | 3.28 | |
| Guinness | 3.23 | |
| Airbnb | 3.17 | |
| Jack Daniels | 3.17 | |
| Costco | 3.02 | |
| WWE | 2.91 | |
| NHL | 2.90 | |
| Chevrolet | 2.89 |
Official Profiles
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LoginArtist: Robert Earl Keen
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Top 10 Songs Played Today
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Total Streams (2025-09-18)
Total: 752,009
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
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323,674 | 43.04% |
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270,424 | 35.96% |
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139,065 | 18.49% |
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18,846 | 2.51% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-07 20:00 UTC | Robert Earl Keen | The Lyric Oxford | Oxford, United States | |
| 2025-12-10 04:00 UTC | Robert Earl Keen | Tennessee Theatre | Knoxville, United States | |
| 2025-12-11 04:00 UTC | Robert Earl Keen | Jefferson Theater | Charlottesville, United States | |
| 2025-12-12 23:00 UTC | Robert Earl Keen | The Carolina | Charlotte, United States | |
| 2025-12-14 04:00 UTC | Robert Earl Keen | Robert Kirk Walker Theatre | Chattanooga, United States | |
| 2025-12-15 03:30 UTC | Robert Earl Keen | The Eastern | Atlanta, United States | |
| 2025-12-17 04:00 UTC | Robert Earl Keen | House of Blues New Orleans | New Orleans, United States | |
| 2025-12-19 04:00 UTC | Robert Earl Keen | House of Blues New Orleans | New Orleans, United States | |
| 2025-12-20 04:00 UTC | Robert Earl Keen | Austin City Limits Live at the Moody Theater | Austin, United States | |
| 2025-12-21 04:00 UTC | Robert Earl Keen | Austin City Limits Live at the Moody Theater | Austin, United States | |
| 2025-12-22 04:00 UTC | Robert Earl Keen | House of Blues New Orleans | New Orleans, United States | |
| 2026-02-20 03:00 UTC | Robert Earl Keen | Frost Bank Center | San Antonio, United States |















