Robbie Doherty

Robbie Doherty

Country: GB | Gender: male

Influence: 49.59% Fanbase: 22.42% Trending: 63.17% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Pioneer • 119.11% • Very Strong

As of 2025-09-09

36,258

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 12:09:23 UTC

Genres

electronicdanceelectronichousetech house

Biography

Northern Ireland's Robbie Doherty, a rising star in the house music scene, draws inspiration from late 90s house, prog, and trance music to create a modern sound in both his productions and DJ sets. His talent and versatile approach position him as a promising figure in underground electronic music. With hits like 'It's My Beat' on PIV records and successful EPs on labels like Knee Deep In Sound and neXup, Robbie has garnered international acclaim and performed at festivals like Tomorrowland and Parklife. In 2024, he launched his label 'Avenu' with the hit single 'Flawless,' earning support from industry heavyweights and reaching #1 on Beatport's top 100 genre chart.

Robbie Doherty Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Robbie Doherty keeps 25-34 & 18-24 audiences engaged throughout UNITED KINGDOM, SPAIN, UNITED STATES. The composition is heavily male (76%), which favors creative built around style signals and community validation. Results concentrate on Instagram at 1,370 avg likes per post, while Instagram maintains continuity between bigger moments. Overlap with Pioneer, Mixcloud, Ableton supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Robbie Doherty score 3.78%Very Strong bucket.
Brand: PioneerBrand: MixcloudBrand: Ableton
Followers:36,258
Engagements:1,370
Rate:3.8%
Posts:107
Views:0
Avg Likes:1,370
Avg Comments:46
Avg Views:0

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 36,258 · Engagements 1,370 · Rate 3.8%
Posts 107 · Views 0 · Avg Likes 1,370 · Avg Comments 46 · Avg Views 0
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 50%
18-24: 30%
35-44: 14%
13-17: 3%
Largest: 25-34 (50%); next: 18-24 (30%)
Gender Split Female: 24%
Male: 76%
Non-binary/Other: 0%
Skews male (76%)
Top Countries UNITED KINGDOM (47%)
SPAIN (8%)
UNITED STATES (6%)
ITALY (6%)
IRELAND (4%)
Top regions: UNITED KINGDOM (47%), SPAIN (8%), UNITED STATES (6%)
Platform Engagement Instagram: 1,370 avg likes/post best engagement: Instagram 1,370 avg likes

Top Brand Affinities

Pioneer
Score: 119.11
Mixcloud
Score: 109.39
Ableton
Score: 68.99
SoundCloud
Score: 35.41
Sennheiser
Score: 24.73
Trancefamily
Score: 22.75
Tomorrowland
Score: 21.41
MOOG
Score: 19.87
Amazon Music
Score: 18.94
Vauxhall
Score: 14.38
Akai
Score: 13.01
Stüssy
Score: 12.24
Brand Category Score
Pioneer 119.11
Mixcloud 109.39
Ableton 68.99
SoundCloud 35.41
Sennheiser 24.73
Trancefamily 22.75
Tomorrowland 21.41
MOOG 19.87
Amazon Music 18.94
Vauxhall 14.38
Akai 13.01
Stüssy 12.24
Spotify Music 9.72
River Island 8.56
Beats Electronics 7.96
Carlsberg 6.88
Selfridges 6.63
MISSGUIDED 6.14
Kappa 5.74
boohoo 5.47
ASOS 4.75
Guinness 4.57
Coachella 4.53
Bacardi 3.70
Tesco 3.18
Primark 3.13
Carhartt 2.89
Sunnies Studios 2.82
Topshop 2.79
Red Bull 2.78
Heineken 2.71
Lollapalooza 2.59
Aperol 2.47
BBC 2.23
The North Face 2.15
Gymshark 2.15
ASICS 1.91
Lush 1.86
Balenciaga 1.80
Bentley 1.68
Bershka 1.64
musical.ly 1.64
Chrysler 1.58
Oakley 1.55
GoPro 1.51
shein 1.50
McLaren 1.46
Supreme 1.45
Polaroid 1.29
Nike 1.28

Official Profiles

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Artist: Robbie Doherty

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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