Rkomi Brand Affinity ranks highest Napapijri at 30.85% . Very Strong. Score DMDB 57.22% | Fanbase 44.42%

Rkomi — pop artist from IT.

Rkomi was born in Milan in 1994 and grew up in the Calvairate neighborhood, where he discovered rap through his older brother. Recognized early on as one of…

Rkomi

Established

Country: IT | Gender: male | Artist ID: 11e81bce-0e26-2fb4-a38b-a0369fe50396

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Genres

popitalian popmainstream pophip-hop & raphip-hop/rapitalian hip hopraphip hop

Influential: 57.22% Fanbase: 44.42% Trending: 63.62%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Napapijri • 30.85% • Very Strong

As of 2025-09-09

1,498,495

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 57.22% | Fanbase 44.42% | Trending 63.62% | CAREER STAGE: MID_LEVEL

Biography

Rkomi was born in Milan in 1994 and grew up in the Calvairate neighborhood, where he discovered rap through his older brother. Recognized early on as one of the most interesting and eclectic artists in the new hip-hop scene, he worked with mentors such as Marracash and The Night Skinny. Moving beyond urban exploits, he delved into creating music with a band, leading to successful albums like "Dove gli occhi non arrivano" and "Taxi Driver," the latter making him the top-selling Italian artist of 2021 with over a billion streams and 24 platinum certifications.

On July 7, 2023, Rkomi released "No Stress," a collaborative album with Irama. Born out of a strong personal and professional relationship, the album merges their distinct musical styles, showcasing their personalities and charisma while exploring a variety of atmospheres familiar to both artists.

Report Date: 2025-09-09

Rkomi reliably reaches 18-24 & 25-34 audiences in ITALY, UNITED STATES, UNITED KINGDOM. The base is heavily male (67%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (119,579 avg views per post); Instagram layers on depth and replies. The audience sits near Napapijri, Elisabetta Franchi, Superga, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Rkomi score 5.97% — Very Strong bucket.

Brand: NapapijriBrand: Elisabetta FranchiBrand: Superga

Followers:1,498,495

Engagements:89,474

Rate:6.0%

Posts:125

Avg Likes:89,445

Avg Comments:302

Avg Views:119,579

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,498,495 · Engagements 89,474 · Rate 6.0% Posts 125 · Views 119,579 · Avg Likes 89,445 · Avg Comments 302 · Avg Views 119,579	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 57% 25-34: 26% 13-17: 8% 35-44: 5%	Largest: 18-24 (57%); next: 25-34 (26%)
Gender Split	Female: 33% Male: 67% Non-binary/Other: 0%	Skews male (67%)
Top Countries	ITALY (90%) UNITED STATES (2%) UNITED KINGDOM (1%) SWITZERLAND (1%) SPAIN (1%)	Top regions: ITALY (90%), UNITED STATES (2%), UNITED KINGDOM (1%)
Platform Engagement	Instagram: 87,912 avg likes/post · Youtube: 119,579 avg views/post	Best reach: Youtube 119,579 avg views; best engagement: Instagram 87,912 avg likes

Top Brand Affinities

Napapijri

Score: 30.85

Elisabetta Franchi

Score: 30.52

Superga

Score: 18.02

Auchan

Score: 16.49

Calzedonia

Score: 13.64

Peroni

Score: 13.02

Stone Island

Score: 10.43

Kappa

Score: 9.57

Campari

Score: 9.33

Arezzo

Score: 8.64

Foot Locker

Score: 7.61

Alfa Romeo

Score: 6.22

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Top Brand Affinities

Brand	Category	Score
Napapijri		30.85
Elisabetta Franchi		30.52
Superga		18.02
Auchan		16.49
Calzedonia		13.64
Peroni		13.02
Stone Island		10.43
Kappa		9.57
Campari		9.33
Arezzo		8.64
Foot Locker		7.61
Alfa Romeo		6.22
Selfiegram		5.96
Dsquared		5.83
Emporio Armani		5.67
Daniel Wellington		5.29
Ryanair		5.22
Moncler		5.22
Kiko		4.79
Pull&Bear		4.55
Stüssy		4.40
ABC		4.33
Polaroid		3.89
Supreme		3.83
Carhartt		3.31
Fila		3.30
Armani		3.28
The North Face		3.22
Ducati		3.13
Moschino		3.10
Fiat		3.10
Valentino		2.93
Montblanc		2.91
Calvin Klein		2.91
Vans		2.81
Fendi		2.80
Stradivarius		2.75
Dr. Martens		2.69
Beats Electronics		2.66
Bershka		2.61
FIFA		2.46
Bellagio		2.45
Carrefour		2.42
Polo Ralph Lauren		2.38
Nike		2.36
Balenciaga		2.35
Ray-Ban		2.34
Gucci		2.31
Versace		2.30
Tomorrowland		2.28