Rivals
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
95,103
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 08:06:05 UTC
Genres
Biography
Rivals is a clear fit for 18-24 & 25-34 audiences with strength across UNITED STATES, UNITED KINGDOM, BRAZIL. The audience is heavily female (62%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (914 avg views per post); Instagram builds the community layer. Affinity data highlights Impericon, Live Nation, Ampeg, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 95,103 · Engagements 1,331 · Rate 1.4% Posts 238 · Views 914 · Avg Likes 1,328 · Avg Comments 43 · Avg Views 914 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 58% 25-34: 28% 13-17: 7% 35-44: 5% |
Largest: 18-24 (58%); next: 25-34 (28%) |
| Gender Split |
Female: 62% Male: 38% Non-binary/Other: 0% |
Skews female (62%) |
| Top Countries |
UNITED STATES (57%) UNITED KINGDOM (7%) BRAZIL (4%) CANADA (4%) GERMANY (3%) |
Top regions: UNITED STATES (57%), UNITED KINGDOM (7%), BRAZIL (4%) |
| Platform Engagement | Instagram: 1,286 avg likes/post · Youtube: 914 avg views/post | Best reach: Youtube 914 avg views; best engagement: Instagram 1,286 avg likes |
Top Brand Affinities
Impericon
Live Nation
Ampeg
Arctic Fox hair Color
Hot Topic
Sennheiser
Pro Tools
Pulp Riot
Taco Bell
Amazon Music
Dr Pepper
Monster Beverage
| Brand | Category | Score |
|---|---|---|
| Impericon | 62.63 | |
| Live Nation | 40.92 | |
| Ampeg | 40.50 | |
| Arctic Fox hair Color | 39.54 | |
| Hot Topic | 31.15 | |
| Sennheiser | 17.44 | |
| Pro Tools | 13.16 | |
| Pulp Riot | 12.74 | |
| Taco Bell | 10.21 | |
| Amazon Music | 9.28 | |
| Dr Pepper | 8.74 | |
| Monster Beverage | 8.42 | |
| Lime Crime | 8.29 | |
| Square Enix | 8.13 | |
| Spotify Music | 7.29 | |
| Influenster | 6.97 | |
| Final Fantasy | 5.85 | |
| Bud Light | 5.52 | |
| Power Rangers | 5.45 | |
| Fallout | 5.41 | |
| Vans | 5.40 | |
| BH Cosmetics | 5.30 | |
| Ableton | 5.20 | |
| Resident Evil | 5.15 | |
| Jameson | 5.12 | |
| Coors | 5.09 | |
| ULTA Beauty | 5.05 | |
| The Witcher | 4.96 | |
| iHeartRadio Music Awards | 4.75 | |
| AMC | 4.55 | |
| Urban Decay Cosmetics | 4.42 | |
| Mortal Kombat | 4.31 | |
| WWE | 4.19 | |
| Verizon | 4.12 | |
| NHL | 4.02 | |
| Sega | 3.99 | |
| Star Wars | 3.75 | |
| NBC | 3.66 | |
| Dr. Martens | 3.64 | |
| MTV | 3.54 | |
| Paramount Pictures | 3.54 | |
| Dunkin' Donuts | 3.52 | |
| American Eagle | 3.50 | |
| Columbia Pictures | 3.49 | |
| SoundCloud | 3.48 | |
| NYX Cosmetics | 3.45 | |
| Showtime | 3.43 | |
| Too Faced Cosmetics | 3.40 | |
| Nintendo | 3.40 | |
| Bethesda Softworks | 3.37 |
Official Profiles
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LoginArtist: Rivals
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
