Rival Sons

Rival Sons — rock artist from US.

Rival Sons are known for playing pure and unapologetic rock ‘n’ roll, earning critical acclaim with albums like FERAL ROOTS [2019] and scoring GRAMMY®…

Influence: 60.47% Fanbase: 47.50% Trending: 66.95% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Ampeg • 90.35% • Very Strong

As of 2025-09-08

291,311

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:20:13 UTC

Genres

rockmodern rockrockmodern blues rockmodern hard rockalternative roots rockblues rockhard rockalternativemodern alternative rock

Biography

Rival Sons are known for playing pure and unapologetic rock ‘n’ roll, earning critical acclaim with albums like FERAL ROOTS [2019] and scoring GRAMMY® nominations. Their hit single “Do Your Worst” topped the Rock Radio charts and exceeded 60 million streams, solidifying their place in the rock scene. The band’s upcoming 2023 album, DARKFIGHTER, promises a new musical journey, led by the single “Nobody Wants to Die,” showcasing their evolution and commitment to delivering an unforgettable experience to fans.

Top Brand Affinities

Report Date: 2025-09-08

Rival Sons has momentum with 25-34 & 18-24 audiences—particularly in UNITED STATES, BRAZIL, UNITED KINGDOM. A heavily male (79%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 13,772 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Ampeg, John Varvatos, Live Nation signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Rival Sons score 1.05% — Moderate bucket.

Brand: AmpegBrand: John VarvatosBrand: Live Nation

Followers:291,311

Engagements:3,062

Rate:1.1%

Posts:592

Avg Likes:2,999

Avg Comments:94

Avg Views:18,193

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 291,311 · Engagements 3,062 · Rate 1.1% Posts 592 · Views 18,193 · Avg Likes 2,999 · Avg Comments 94 · Avg Views 18,193	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 37% 18-24: 26% 35-44: 21% 45-64: 13%	Largest: 25-34 (37%); next: 18-24 (26%)
Gender Split	Female: 21% Male: 79% Non-binary/Other: 0%	Skews male (79%)
Top Countries	UNITED STATES (26%) BRAZIL (17%) UNITED KINGDOM (6%) FRANCE (5%) CANADA (5%)	Top regions: UNITED STATES (26%), BRAZIL (17%), UNITED KINGDOM (6%)
Platform Engagement	Instagram: 2,181 avg likes/post · Tiktok: 4,421 avg views/post · Youtube: 13,772 avg views/post	Best reach: Youtube 13,772 avg views; best engagement: Instagram 2,181 avg likes

Top Brand Affinities

Ampeg

Score: 90.35

John Varvatos

Score: 56.46

Live Nation

Score: 43.20

MOOG

Score: 23.15

Sennheiser

Score: 21.69

Pro Tools

Score: 21.58

Akg

Score: 16.52

Amazon Music

Score: 12.73

Jameson

Score: 7.37

Spotify Music

Score: 7.21

Jack Daniels

Score: 6.80

DeLorean Motor Company

Score: 6.47

Brand	Category	Score
Ampeg		90.35
John Varvatos		56.46
Live Nation		43.20
MOOG		23.15
Sennheiser		21.69
Pro Tools		21.58
Akg		16.52
Amazon Music		12.73
Jameson		7.37
Spotify Music		7.21
Jack Daniels		6.80
DeLorean Motor Company		6.47
Harley-Davidson		5.05
Pilsner Urquell		4.74
Ableton		4.65
MTV		4.59
Guinness		4.50
Movistar		4.45
Dr. Martens		4.37
Leica		4.36
Lollapalooza		4.25
NBC		4.20
iHeartRadio Music Awards		4.17
NHL		4.03
Budweiser		4.01
Kickstarter		3.98
Columbia Pictures		3.65
Coors		3.53
Cadillac		3.44
SoundCloud		3.24
Campari		3.20
The Witcher		3.07
Star Wars		3.03
Paramount Pictures		3.00
Jaguar		2.91
Monster Beverage		2.88
Warner Bros		2.82
Yamaha		2.62
Beats Electronics		2.61
NFL		2.49
Heineken		2.46
Matrix		2.45
WWE		2.42
HBO		2.31
Vans		2.29
Lego		2.28
Showtime		2.20
Fujifilm		2.15
AMC		2.13
Chrysler		1.98