Rita Ora Brand Affinity ranks highest Zalando at 10.77% . Very Strong. Score DMDB 76.91% | Fanbase 73.00%

Rita Ora — pop artist from GB.

Rita Ora, a British-Albanian pop singer, emerged in the late 2000s with her debut album Ora, which quickly climbed the U.K. charts. Born Rita Sahatçiu in…

Rita Ora

Superstar

Country: GB | Gender: female | Artist ID: 11e81bc2-a9b9-a1b0-98c5-a0369fe50396

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Genres

popdance poppoppost-teen popuk popaustralian popmainstream pophip-hop & rappop rapelectronictropical houseelectropopedm

Influential: 76.91% Fanbase: 73.00% Trending: 78.86%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Zalando • 10.77% • Very Strong

As of 2025-09-09

23,552,022

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 76.91% | Fanbase 73.00% | Trending 78.86% | CAREER STAGE: SUPERSTAR

Biography

Rita Ora, a British-Albanian pop singer, emerged in the late 2000s with her debut album Ora, which quickly climbed the U.K. charts. Born Rita Sahatçiu in Pristina, Kosovo, she relocated to England in 1991 and began her music career after signing with Jay-Z's label, Roc Nation, following a chance encounter at an open mic event. Despite label issues, Ora continued to release successful singles and collaborations, leading up to the release of her sophomore album Phoenix in 2018, which featured a range of notable producers and artists.

Throughout her career, Ora has maintained a presence on the charts with hits like "Hot Right Now," "R.I.P.," "Your Song," and "For You." Despite challenges with her record label, she persevered and delivered her second album, Phoenix, showcasing her soulful vocals and energetic style. Collaborating with a diverse array of artists and producers, Ora's music reflects her journey from her early days singing in pubs to her current status as a chart-topping pop sensation.

Report Date: 2025-09-09

Rita Ora maintains consistent pull among 18-24 & 25-34 audiences across UNITED STATES, BRAZIL, INDIA. The audience leans heavily female (58%), so brand cues around style and status perform well. The clearest reach is on Tiktok with 185,900 avg views per post; Instagram functions as the community touchpoint. Affinity with Zalando, JACQUEMUS, Emporio Armani makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Rita Ora score 0.33% — Low bucket.

Brand: ZalandoBrand: JACQUEMUSBrand: Emporio Armani

Followers:23,552,022

Engagements:78,463

Rate:0.3%

Posts:1,965

Avg Likes:77,994

Avg Comments:545

Avg Views:192,090

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 23,552,022 · Engagements 78,463 · Rate 0.3% Posts 1,965 · Views 192,090 · Avg Likes 77,994 · Avg Comments 545 · Avg Views 192,090	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 56% 25-34: 29% 13-17: 7% 35-44: 5%	Largest: 18-24 (56%); next: 25-34 (29%)
Gender Split	Female: 58% Male: 42% Non-binary/Other: 0%	Skews female (58%)
Top Countries	UNITED STATES (16%) BRAZIL (9%) INDIA (8%) UNITED KINGDOM (7%) PHILIPPINES (4%)	Top regions: UNITED STATES (16%), BRAZIL (9%), INDIA (8%)
Platform Engagement	Instagram: 73,865 avg likes/post · Tiktok: 185,900 avg views/post · Youtube: 6,190 avg views/post	Best reach: Tiktok 185,900 avg views; best engagement: Instagram 73,865 avg likes

Top Brand Affinities

Zalando

Score: 10.77

JACQUEMUS

Score: 10.41

Emporio Armani

Score: 8.75

KARL LAGERFELD

Score: 8.40

Barbie

Score: 7.22

Jimmy Choo

Score: 6.23

Pull&Bear

Score: 6.20

Loewe

Score: 5.98

Bershka

Score: 5.93

Stradivarius

Score: 5.73

Champion

Score: 5.62

Alexander McQueen

Score: 5.56

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Top Brand Affinities

Brand	Category	Score
Zalando		10.77
JACQUEMUS		10.41
Emporio Armani		8.75
KARL LAGERFELD		8.40
Barbie		7.22
Jimmy Choo		6.23
Pull&Bear		6.20
Loewe		5.98
Bershka		5.93
Stradivarius		5.73
Champion		5.62
Alexander McQueen		5.56
Vivienne Westwood		5.33
TOM FORD		4.97
boohoo		4.96
Billabong		4.91
Miu Miu		4.87
Selfiegram		4.76
Armani		4.33
Dr. Martens		4.20
Marc Jacobs		3.91
Moschino		3.88
Estee Lauder		3.68
Nespresso		3.62
Timberland		3.32
Stüssy		3.19
BALMAIN		3.18
NBC		3.11
Fendi		3.03
Harrods		2.95
Lush		2.91
Victoria's Secret		2.75
Yves Saint Laurent		2.59
ASOS		2.59
Benefit Cosmetics		2.53
Kylie Cosmetics		2.52
Lancôme		2.49
Topshop		2.48
MTV		2.45
Urban Outfitters		2.42
Sunnies Studios		2.38
Michael Kors		2.36
Dolce & Gabbana		2.33
Vogue		2.31
Valentino		2.31
Versace		2.28
Lollapalooza		2.27
Fenty beauty		2.20
Cartier		2.16
Lululemon Athletica		2.10