Rishi Rich

Rishi Rich — pop artist from GB.

Rishi Rich, a British Punjabi songwriter and producer, is a key figure in the U.K. Asian pop scene. Starting his career at a young age, he gained recognition…

Influence: 49.23% Fanbase: 27.03% Trending: 60.33% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Sabyasachi Mukherjee • 35.87% • Very Strong

As of 2025-09-08

49,444

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 10:06:38 UTC

Genres

popdesi pophindi indiepophip-hop & rapdesi hip hopelectronicafrobeatsasianbhangra

Biography

Rishi Rich, a British Punjabi songwriter and producer, is a key figure in the U.K. Asian pop scene. Starting his career at a young age, he gained recognition for his fusion of contemporary R&B and bhangra with his debut LP, Simply Rich, in 2002. Rich has worked with various artists, including producing hits for Mis-Teeq and Craig David, and launching the career of R&B star Jay Sean. In 2006, he released his collaborative album, The Project, and established his production company with entrepreneur Waleed Jahangir, nurturing talents like H-Dhami, Mumzy Stranger, and Veronica Mehta.

Rishi Rich's influence on the music industry has been widely acclaimed, earning him a special "Commitment to the Scene" accolade at the Asian Music Awards in 2009. His innovative sound and successful collaborations have solidified his position as one of the most influential figures in the U.K. Asian pop scene. Rich's early immersion in music and subsequent achievements exemplify his significant impact on the industry, showcasing his talent as a versatile songwriter, producer, and mentor to emerging artists.

Top Brand Affinities

Report Date: 2025-09-08

Rishi Rich engages 25-34 & 18-24 audiences with repeatable results in INDIA, UNITED KINGDOM, UNITED STATES. The fan base skews heavily male (67%), giving a straightforward map for media and merchandising. Velocity is clearest on Instagram (342 avg likes per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Sabyasachi Mukherjee, Chivas Regal, Sky Sports, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Rishi Rich score 0.69% — Low bucket.

Brand: Sabyasachi MukherjeeBrand: Chivas RegalBrand: Sky Sports

Followers:49,444

Engagements:342

Rate:0.7%

Posts:1,061

Avg Likes:342

Avg Comments:15

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 49,444 · Engagements 342 · Rate 0.7% Posts 1,061 · Views 0 · Avg Likes 342 · Avg Comments 15 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 58% 18-24: 20% 35-44: 18% 45-64: 3%	Largest: 25-34 (58%); next: 18-24 (20%)
Gender Split	Female: 33% Male: 67% Non-binary/Other: 0%	Skews male (67%)
Top Countries	INDIA (47%) UNITED KINGDOM (22%) UNITED STATES (9%) CANADA (4%) PAKISTAN (3%)	Top regions: INDIA (47%), UNITED KINGDOM (22%), UNITED STATES (9%)
Platform Engagement	Instagram: 342 avg likes/post	best engagement: Instagram 342 avg likes

Top Brand Affinities

Sabyasachi Mukherjee

Score: 35.87

Chivas Regal

Score: 17.52

Sky Sports

Score: 16.80

ITV

Score: 16.73

Pioneer

Score: 16.64

Mixcloud

Score: 16.38

Selfridges

Score: 15.51

Amazon Music

Score: 15.25

Jumeirah

Score: 13.12

Akai

Score: 12.83

British Airways

Score: 11.69

Ableton

Score: 11.48

Brand	Category	Score
Sabyasachi Mukherjee		35.87
Chivas Regal		17.52
Sky Sports		16.80
ITV		16.73
Pioneer		16.64
Mixcloud		16.38
Selfridges		15.51
Amazon Music		15.25
Jumeirah		13.12
Akai		12.83
British Airways		11.69
Ableton		11.48
Sennheiser		10.36
Emirates Airlines		10.02
Ted Baker		9.65
Beats Electronics		9.28
Grey Goose		8.99
River Island		8.87
Costa Coffee		8.45
Pro Tools		8.39
Harrods		8.20
The Ritz-Carlton		7.95
Next		7.95
BBC		7.76
Hilton		7.68
boohoo		7.56
Rolls-Royce		7.14
Marriott		6.74
Superdry		6.43
Anantara		6.30
Maruti		6.25
NARS Cosmetics		6.15
SoundCloud		5.86
Maybach		5.82
MTV		5.76
Emporio Armani		5.69
Jameson		5.51
Hugo Boss		5.46
Jimmy Choo		5.38
Four Seasons		5.11
Bobbi Brown Cosmetics		5.07
Huda Beauty		4.93
Armani		4.82
TOM FORD		4.50
Christian Louboutin		4.16
Mahindra		4.14
Cadbury		4.11
ASOS		4.03
musical.ly		3.99
Aston Martin		3.99