Riri

Riri — pop artist from JP.

RIRI is a rising artist from the Z generation who made a strong impact in the music industry from a young age. Starting her career at 16, she quickly rose to…

Influence: 49.67% Fanbase: 27.54% Trending: 60.73% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Casetify • 23.82% • Very Strong

As of 2025-09-09

121,177

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:04:47 UTC

Genres

poppopj-popasian popr&b, funk & soulr&b/souljapanese r&b

Biography

RIRI is a rising artist from the Z generation who made a strong impact in the music industry from a young age. Starting her career at 16, she quickly rose to the top of the iTunes R&B chart in Japan and became the youngest performer at Japan's renowned Summer Sonic festival. She continued to impress audiences, becoming the youngest Japanese artist to perform at SXSW and gaining recognition for her hit songs like "That's My Baby" and "HONEY", which garnered radio success and popular acclaim.

In addition to her music achievements, RIRI expanded her presence beyond Japan, collaborating with international artists like Saweetie and representing her country as the official Japanese artist for Disney's "Lion King". She also ventured into acting by dubbing the Japanese version of a major film and earned recognition by being selected for "Forbes 30 under 30 Asia 2020", making her the first Japanese artist to receive this prestigious honor. With her diverse talents and global appeal, RIRI continues to make waves in the music and entertainment industry.

Top Brand Affinities

Report Date: 2025-09-09

Riri keeps 18-24 & 25-34 audiences engaged throughout JAPAN, UNITED STATES, INDONESIA. The composition is heavily female (59%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 105,979 avg views per post, while Youtube maintains continuity between bigger moments. Overlap with Casetify, Mixcloud, Atmos supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Riri score 0.87% — Low bucket.

Brand: CasetifyBrand: MixcloudBrand: Atmos

Followers:121,177

Engagements:1,054

Rate:0.9%

Posts:437

Avg Likes:1,026

Avg Comments:78

Avg Views:105,979

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 121,177 · Engagements 1,054 · Rate 0.9% Posts 437 · Views 105,979 · Avg Likes 1,026 · Avg Comments 78 · Avg Views 105,979	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 59% 25-34: 26% 13-17: 10% 35-44: 4%	Largest: 18-24 (59%); next: 25-34 (26%)
Gender Split	Female: 59% Male: 41% Non-binary/Other: 0%	Skews female (59%)
Top Countries	JAPAN (37%) UNITED STATES (17%) INDONESIA (4%) TAIWAN (4%) SOUTH KOREA (4%)	Top regions: JAPAN (37%), UNITED STATES (17%), INDONESIA (4%)
Platform Engagement	Instagram: 0 avg likes/post · Youtube: 105,979 avg views/post	Best reach: Youtube 105,979 avg views; best engagement: Youtube 1,026 avg likes

Top Brand Affinities

Casetify

Score: 23.82

Mixcloud

Score: 14.60

Atmos

Score: 14.03

Paul Smith

Score: 13.43

GENTLE MONSTER

Score: 13.08

Maison Margiela

Score: 12.37

Alexander Wang

Score: 12.13

Style Nanda

Score: 11.59

Stüssy

Score: 11.36

New Era

Score: 10.82

Shake Shack

Score: 10.70

Acne Studios

Score: 9.65

Brand	Category	Score
Casetify		23.82
Mixcloud		14.60
Atmos		14.03
Paul Smith		13.43
GENTLE MONSTER		13.08
Maison Margiela		12.37
Alexander Wang		12.13
Style Nanda		11.59
Stüssy		11.36
New Era		10.82
Shake Shack		10.70
Acne Studios		9.65
Marni		9.35
UNIQLO		9.19
Vivienne Westwood		8.74
Dr. Martens		8.31
Bim		8.05
Bose		7.42
Snoopy And The Peanuts Gang		6.97
The North Face		6.85
Pioneer		6.57
Coach		6.15
UGG		6.08
Summit Entertainment		6.07
GAP		5.92
Costco		5.67
Marc Jacobs		5.59
Carhartt		5.58
Tiffany		5.57
Loewe		5.46
Supreme		5.46
Shiseido		5.35
Champion		5.23
New Balance		5.23
American Eagle		5.22
Bandai Namco		4.99
Yves Saint Laurent		4.57
Converse		4.48
Polo Ralph Lauren		4.39
Olympus		4.33
Lush		4.28
Jimmy Choo		4.13
Kickstagram		4.11
Daniel Wellington		4.06
Panasonic		4.06
Vans		4.05
Timberland		4.02
Chanel		4.01
Miu Miu		3.95
Reebok		3.88