Rina Sawayama Brand Affinity ranks highest Glossier at 17.22% . Very Strong. Score DMDB 60.90% | Fanbase 49.83%

Rina Sawayama — pop artist from GB.

Rina Sawayama is a British-Japanese singer-songwriter known for her eclectic pop sound. Born on August 16, 1990, in Niigata, Japan, she moved to the UK at a…

Rina Sawayama

Recognizable

Country: GB | Gender: female | Artist ID: 11e81bbe-3334-8e78-8d77-a0369fe50396

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Genres

popdance poppoppost-teen popart popmainstream popalternativeescape roomalternativeelectronicelectropop

Influential: 60.90% Fanbase: 49.83% Trending: 66.44%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Glossier • 17.22% • Very Strong

As of 2025-09-09

1,881,474

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 60.90% | Fanbase 49.83% | Trending 66.44% | CAREER STAGE: MAINSTREAM

Biography

Rina Sawayama is a British-Japanese singer-songwriter known for her eclectic pop sound. Born on August 16, 1990, in Niigata, Japan, she moved to the UK at a young age and began pursuing music in her teens. Sawayama gained recognition for her unique blend of pop, R&B, and rock influences, releasing her self-titled debut album in 2020. Her music explores themes of identity, technology, and consumerism, resonating with a diverse audience.

With a growing fan base and critical acclaim, Sawayama continues to make waves in the music industry. Her latest single, "Hold The Girl," showcases her evolving sound and artistry. Sawayama's distinct style and thought-provoking lyrics have solidified her as a rising talent to watch in the pop music scene.

Report Date: 2025-09-09

Rina Sawayama indexes high with fans in the 18-24 range in UNITED STATES, BRAZIL, UNITED KINGDOM. The skew is female-leaning (51%), which clarifies product positioning and tone. Momentum is most visible on Tiktok with 52,000 avg views per post; Tiktok rounds out day-to-day engagement. The brand graph leans toward Glossier, GENTLE MONSTER, Jean Paul Gaultier, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Rina Sawayama when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Rina Sawayama score 0.22% — Low bucket.

Brand: GlossierBrand: GENTLE MONSTERBrand: Jean Paul Gaultier

Followers:1,881,474

Engagements:4,161

Rate:0.2%

Posts:918

Avg Likes:3,937

Avg Comments:303

Avg Views:76,304

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,881,474 · Engagements 4,161 · Rate 0.2% Posts 918 · Views 76,304 · Avg Likes 3,937 · Avg Comments 303 · Avg Views 76,304	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 59% 25-34: 28% 13-17: 8% 35-44: 4%	Largest: 18-24 (59%); next: 25-34 (28%)
Gender Split	Female: 51% Male: 49% Non-binary/Other: 0%	Skews female (51%)
Top Countries	UNITED STATES (35%) BRAZIL (12%) UNITED KINGDOM (6%) JAPAN (4%) MEXICO (3%)	Top regions: UNITED STATES (35%), BRAZIL (12%), UNITED KINGDOM (6%)
Platform Engagement	Instagram: 0 avg likes/post · Tiktok: 52,000 avg views/post · Youtube: 24,304 avg views/post	Best reach: Tiktok 52,000 avg views; best engagement: Tiktok 2,420 avg likes

Top Brand Affinities

Glossier

Score: 17.22

GENTLE MONSTER

Score: 16.50

Jean Paul Gaultier

Score: 16.48

Maison Margiela

Score: 15.24

Acne Studios

Score: 14.92

Depop

Score: 14.23

Vivienne Westwood

Score: 13.37

Marni

Score: 11.95

Alexander Wang

Score: 11.71

JACQUEMUS

Score: 10.01

Selfridges

Score: 8.69

Loewe

Score: 7.92

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Top Brand Affinities

Brand	Category	Score
Glossier		17.22
GENTLE MONSTER		16.50
Jean Paul Gaultier		16.48
Maison Margiela		15.24
Acne Studios		14.92
Depop		14.23
Vivienne Westwood		13.37
Marni		11.95
Alexander Wang		11.71
JACQUEMUS		10.01
Selfridges		8.69
Loewe		7.92
Alexander McQueen		7.49
Tate Modern		7.15
Barbie		6.96
Dr. Martens		6.71
Lime Crime		6.47
Miu Miu		6.30
Lollapalooza		5.85
Urban Outfitters		5.83
ASOS		5.72
Fenty beauty		5.60
Moschino		5.25
Ableton		5.09
Shiseido		4.84
Coachella		4.78
Balenciaga		4.43
UNIQLO		4.37
Topshop		4.35
Tinder		4.35
Stüssy		4.15
Kodak		4.15
Final Fantasy		4.14
Vogue		4.08
UGG		4.02
Cartoon Network		3.91
SoundCloud		3.90
Ferragamo		3.73
Polaroid		3.70
NARS Cosmetics		3.65
Taco Bell		3.53
Marc Jacobs		3.43
Summit Entertainment		3.30
Prada		3.26
TOM FORD		3.24
Spotify Music		3.17
KENZO		3.16
Versace		3.11
Prismacolor		3.10
BALMAIN		3.01