Rilo Kiley

Rilo Kiley — pop artist from US.

After a long hiatus, Rilo Kiley, comprised of Jenny Lewis, Blake Sennett, Jason Boesel, and Pierre “Duke” de Reeder, have returned with renewed energy and…

Influence: 59.49% Fanbase: 43.35% Trending: 67.57% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

ModCloth • 51.36% • Very Strong

As of 2025-09-08

54,132

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:30:30 UTC

Genres

popindie popla indierockrockalternativeindie rockalternativeamericanlilithfolk & traditionalanti-folk

Biography

After a long hiatus, Rilo Kiley, comprised of Jenny Lewis, Blake Sennett, Jason Boesel, and Pierre “Duke” de Reeder, have returned with renewed energy and enthusiasm. The band’s formation in late 1990s Los Angeles was fueled by a shared passion for songwriting, leading to their debut album, Take Offs and Landings in 2001, which set the tone for their signature blend of insightful lyrics and evocative melodies. Their subsequent albums, including The Execution of All Things and More Adventurous, further showcased their evolution as musicians and storytellers.

Despite exploring individual musical endeavors, Rilo Kiley remained a beloved presence in pop culture, culminating in their 2007 album, Under the Blacklight, and the 2013 compilation, Rkives. Now, in 2025, the band has reunited and hit the road once again, embodying a sense of nostalgia while embracing new musical horizons and possibilities.

Top Brand Affinities

Report Date: 2025-09-08

Rilo Kiley reaches 25-34 & 18-24 audiences concentrated in UNITED STATES, CANADA, UNITED KINGDOM. The demographic tilt is male-leaning (53%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 31,587 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to ModCloth, Warby Parker, bonappetitmag suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Rilo Kiley score 7.44% — Very Strong bucket.

Brand: ModClothBrand: Warby ParkerBrand: bonappetitmag

Followers:54,132

Engagements:4,028

Rate:7.4%

Posts:103

Avg Likes:3,985

Avg Comments:84

Avg Views:31,587

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 54,132 · Engagements 4,028 · Rate 7.4% Posts 103 · Views 31,587 · Avg Likes 3,985 · Avg Comments 84 · Avg Views 31,587	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 40% 18-24: 33% 35-44: 16% 45-64: 8%	Largest: 25-34 (40%); next: 18-24 (33%)
Gender Split	Female: 47% Male: 53% Non-binary/Other: 0%	Skews male (53%)
Top Countries	UNITED STATES (59%) CANADA (8%) UNITED KINGDOM (7%) BRAZIL (4%) AUSTRALIA (2%)	Top regions: UNITED STATES (59%), CANADA (8%), UNITED KINGDOM (7%)
Platform Engagement	Instagram: 3,583 avg likes/post · Youtube: 31,587 avg views/post	Best reach: Youtube 31,587 avg views; best engagement: Instagram 3,583 avg likes

Top Brand Affinities

ModCloth

Score: 51.36

Warby Parker

Score: 28.47

bonappetitmag

Score: 16.41

MOOG

Score: 14.24

Madewell

Score: 13.99

Glossier

Score: 13.27

Coachella

Score: 9.25

Free People

Score: 8.68

Schwartz's

Score: 8.67

Paramount Pictures

Score: 8.34

Columbia Pictures

Score: 7.92

Anthropologie

Score: 7.57

Brand	Category	Score
ModCloth		51.36
Warby Parker		28.47
bonappetitmag		16.41
MOOG		14.24
Madewell		13.99
Glossier		13.27
Coachella		9.25
Free People		8.68
Schwartz's		8.67
Paramount Pictures		8.34
Columbia Pictures		7.92
Anthropologie		7.57
Taco Bell		6.42
Pacific Northwest Wonderland		6.24
Nickelodeon		6.18
Showtime		6.05
Coors		5.76
Bud Light		5.44
Airbnb		5.39
Kodak		5.16
Oculus		5.11
Walgreens		5.04
Dr. Martens		5.02
Kickstarter		4.97
Urban Outfitters		4.96
Spotify Music		4.94
Gatorade		4.80
Target		4.75
BarkBox		4.72
Gillette		4.58
Kate Spade		4.58
Summit Entertainment		4.57
Fujifilm		4.43
The Home Depot		4.39
Power Rangers		4.32
Polaroid		4.21
Emporium		3.76
Tinder		3.74
Lollapalooza		3.72
Bellagio		3.60
Aperol		3.53
Verizon		3.52
Nintendo		3.43
NORDSTROM		3.41
ASOS		3.30
HBO		3.30
Star Wars		3.23
Costco		3.19
Sunnies Studios		3.18
NBC		3.09