Riley Pearce

Riley Pearce — folk & traditional artist from AU.

Riley Pearce, known for blending indie, alternative, and folk influences in his music, has amassed millions of streams and critical acclaim from outlets like…

Influence: 51.16% Fanbase: 27.71% Trending: 62.88% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Bec & Bridge • 63.01% • Very Strong

As of 2025-09-10

24,750

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 11:33:17 UTC

Genres

folk & traditionalindie folkindie anthem-folkaustralian singer-songwritersinger/songwriter

Biography

Riley Pearce, known for blending indie, alternative, and folk influences in his music, has amassed millions of streams and critical acclaim from outlets like Rolling Stone. His latest album, "It’s Your Turn Now," delves into the theme of parenthood, marking a significant chapter in his musical journey. Since his debut EP in 2016, Riley has garnered widespread attention with tracks like "Brave" and "Elephants," performing at renowned festivals like Latitude and PinkPop.

By sharing his personal experiences through music, Riley Pearce offers a relatable and introspective perspective that resonates with audiences. Fans of artists such as Dermot Kennedy, Vance Joy, and Phosphorescent will appreciate Riley's emotive storytelling and heartfelt songwriting style.

Top Brand Affinities

Report Date: 2025-09-10

Riley Pearce connects with 18-24 & 25-34 audiences and shows durable traction across AUSTRALIA, UNITED STATES, BRAZIL. With a male-leaning (54%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 482 avg views per post; Instagram adds dependable engagement depth. Overlap with Bec & Bridge, Vegemite, Virgin Australia highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Riley Pearce moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Riley Pearce score 1.10% — Moderate bucket.

Brand: Bec & BridgeBrand: VegemiteBrand: Virgin Australia

Followers:24,750

Engagements:273

Rate:1.1%

Posts:358

Avg Likes:270

Avg Comments:10

Avg Views:829

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 24,750 · Engagements 273 · Rate 1.1% Posts 358 · Views 829 · Avg Likes 270 · Avg Comments 10 · Avg Views 829	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 48% 25-34: 31% 35-44: 11% 13-17: 6%	Largest: 18-24 (48%); next: 25-34 (31%)
Gender Split	Female: 46% Male: 54% Non-binary/Other: 0%	Skews male (54%)
Top Countries	AUSTRALIA (22%) UNITED STATES (14%) BRAZIL (8%) GERMANY (5%) UNITED KINGDOM (5%)	Top regions: AUSTRALIA (22%), UNITED STATES (14%), BRAZIL (8%)
Platform Engagement	Instagram: 222 avg likes/post · Tiktok: 347 avg views/post · Youtube: 482 avg views/post	Best reach: Youtube 482 avg views; best engagement: Instagram 222 avg likes

Top Brand Affinities

Bec & Bridge

Score: 63.01

Vegemite

Score: 44.57

Virgin Australia

Score: 42.18

Qantas

Score: 19.51

Kmart

Score: 15.60

Woolworths

Score: 11.57

Amazon Music

Score: 10.62

Sunnies Studios

Score: 10.34

Pro Tools

Score: 9.60

New Line Cinema

Score: 8.97

Billabong

Score: 8.69

Spotify Music

Score: 7.20

Brand	Category	Score
Bec & Bridge		63.01
Vegemite		44.57
Virgin Australia		42.18
Qantas		19.51
Kmart		15.60
Woolworths		11.57
Amazon Music		10.62
Sunnies Studios		10.34
Pro Tools		9.60
New Line Cinema		8.97
Billabong		8.69
Spotify Music		7.20
Ableton		6.45
Lululemon Athletica		4.36
Kodak		4.31
Geocaching		4.03
ABC		3.93
Showtime		3.89
Aperol		3.88
Holden		3.75
Coachella		3.70
Polaroid		3.69
Guinness		3.50
Tinder		3.47
Airbnb		3.37
SoundCloud		3.35
McLaren		3.34
Emporium		3.32
Urban Outfitters		2.94
Lush		2.94
Lollapalooza		2.76
NBC		2.71
GoPro		2.58
Fujifilm		2.57
Dr. Martens		2.53
Paramount Pictures		2.48
Mulberry		2.40
National Geographic		2.33
The Olympic Games		2.12
Beats Electronics		2.12
The North Face		1.92
A Game of Tones		1.84
Tomorrowland		1.81
ASOS		1.80
BBC		1.55
Red Bull		1.46
Pixar		1.46
Oakley		1.43
Vans		1.41
Bentley		1.39