Rika

Rika — pop artist from GB.

RIKA, the British-Indian singer/songwriter, combines her multicultural background with edgy pop sounds and heartfelt melodies that resonate worldwide. With…

Influence: 54.79% Fanbase: 42.23% Trending: 61.07% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Warner Music • 32.06% • Very Strong

As of 2025-09-09

385,205

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:05:41 UTC

Genres

poppopuk popmainstream popelectronicelectronic

Biography

RIKA, the British-Indian singer/songwriter, combines her multicultural background with edgy pop sounds and heartfelt melodies that resonate worldwide. With over 70 million streams and a Warner Music India deal, she is a rising star at just 24 years old.

Starting her musical journey at 9, RIKA has captivated audiences with her distinctive voice and raw talent. Collaborating with industry giants like Galantis and Wayne Hector, she continues to redefine global pop with upcoming singles penned by Diane Warren.

Top Brand Affinities

Report Date: 2025-09-09

Rika performs best with fans in the 18-24 range, concentrated in RUSSIA, UNITED STATES, INDIA. Audience composition is heavily male (61%), which simplifies targeting and creative tone. The most reliable reach comes from Tiktok at 965 avg views per post, with Tiktok providing steady community replies and saves. Brand adjacency trends toward Warner Music, ITV, CNN, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Rika is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Rika score 0.02% — Low bucket.

Brand: Warner MusicBrand: ITVBrand: CNN

Followers:385,205

Engagements:68

Rate:0.0%

Posts:1,244

Avg Likes:60

Avg Comments:42

Avg Views:1,797

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 385,205 · Engagements 68 · Rate 0.0% Posts 1,244 · Views 1,797 · Avg Likes 60 · Avg Comments 42 · Avg Views 1,797	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 42% 25-34: 35% 35-44: 11% 45-64: 7%	Largest: 18-24 (42%); next: 25-34 (35%)
Gender Split	Female: 39% Male: 61% Non-binary/Other: 0%	Skews male (61%)
Top Countries	RUSSIA (17%) UNITED STATES (12%) INDIA (9%) UKRAINE (6%) UNITED KINGDOM (5%)	Top regions: RUSSIA (17%), UNITED STATES (12%), INDIA (9%)
Platform Engagement	Instagram: 0 avg likes/post · Tiktok: 965 avg views/post · Youtube: 832 avg views/post	Best reach: Tiktok 965 avg views; best engagement: Tiktok 51 avg likes

Top Brand Affinities

Warner Music

Score: 32.06

ITV

Score: 26.59

CNN

Score: 23.06

Selfridges

Score: 13.56

Pro Tools

Score: 11.61

Barbie

Score: 9.34

Ableton

Score: 8.39

Glossier

Score: 7.61

Amazon Music

Score: 7.44

River Island

Score: 7.23

Harrods

Score: 6.80

Marks & Spencer

Score: 6.69

Brand	Category	Score
Warner Music		32.06
ITV		26.59
CNN		23.06
Selfridges		13.56
Pro Tools		11.61
Barbie		9.34
Ableton		8.39
Glossier		7.61
Amazon Music		7.44
River Island		7.23
Harrods		6.80
Marks & Spencer		6.69
Urban Outfitters		6.48
Vivienne Westwood		6.15
Pioneer		5.27
Coach		5.17
NARS Cosmetics		4.80
Jimmy Choo		4.54
boohoo		4.38
Superdry		4.30
Primark		3.98
NBC		3.89
Paramount Pictures		3.79
BBC		3.72
Pull&Bear		3.63
ASOS		3.42
Cadbury		3.36
Benefit Cosmetics		3.22
Lancôme		3.16
Bershka		3.05
SoundCloud		3.01
CBS Television Studios		2.95
Spotify Music		2.93
Coachella		2.86
Kylie Cosmetics		2.82
CBS		2.75
MTV		2.73
Tesco		2.63
Topshop		2.62
Transformers		2.52
Fenty beauty		2.50
Nokia		2.24
Beats Electronics		2.23
Moschino		2.22
Tomorrowland		2.15
Polo Ralph Lauren		2.08
Hollister Co		2.04
Christian Louboutin		2.01
Dr. Martens		2.00
Geocaching		1.97