Rico Nasty Brand Affinity ranks highest True Religion at 14.04% . Very Strong. Score DMDB 63.08% | Fanbase 53.00%

Rico Nasty — pop artist from US.

Rico Nasty, born Maria Kelly in Largo, Maryland, is a Washington, D.C.-area rapper known for her "sugar trap" style. Starting with early mixtapes and tracks…

Rico Nasty

Recognizable

Country: US | Gender: female | Artist ID: 11e81bbc-31e2-794c-9765-a0369fe50396

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Genres

popdance poppopsocial media popalternativeescape roomhip-hop & rappop raphip-hop/rapdmv raphip hopelectronictrap queen

Influential: 63.08% Fanbase: 53.00% Trending: 68.12%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

True Religion • 14.04% • Very Strong

As of 2025-09-09

4,502,598

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 63.08% | Fanbase 53.00% | Trending 68.12% | CAREER STAGE: MAINSTREAM

Biography

Rico Nasty, born Maria Kelly in Largo, Maryland, is a Washington, D.C.-area rapper known for her "sugar trap" style. Starting with early mixtapes and tracks like "Hey Arnold" and "iCarly," Rico gained recognition in the underground scene. Collaborations with artists like Lil Yachty and releases such as Nightmare Vacation in 2020 have expanded her audience.

Throughout her career, Rico Nasty has released mixtapes like Sugar Trap and The Rico Story, as well as collaborative projects like Cuffin Season with Tino Loud. Notable singles and features include "Mamacita" on the Fate of the Furious soundtrack and tracks with artists such as Blocboy JB and Lil Gnar. In 2021 and 2022, Rico continued to release singles like "Magic" and "Buss," showcasing her evolving sound and style.

Report Date: 2025-09-09

Rico Nasty maintains consistent pull among 18-24 & 25-34 audiences across UNITED STATES, UNITED KINGDOM, CANADA. The audience leans heavily female (69%), so brand cues around style and status perform well. The clearest reach is on Youtube with 19,791 avg views per post; Instagram functions as the community touchpoint. Affinity with True Religion, Hot Topic, Depop makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Rico Nasty score 0.72% — Low bucket.

Brand: True ReligionBrand: Hot TopicBrand: Depop

Followers:4,502,598

Engagements:32,545

Rate:0.7%

Posts:1,542

Avg Likes:32,262

Avg Comments:477

Avg Views:36,791

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,502,598 · Engagements 32,545 · Rate 0.7% Posts 1,542 · Views 36,791 · Avg Likes 32,262 · Avg Comments 477 · Avg Views 36,791	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 60% 25-34: 25% 13-17: 11% 35-44: 3%	Largest: 18-24 (60%); next: 25-34 (25%)
Gender Split	Female: 69% Male: 31% Non-binary/Other: 0%	Skews female (69%)
Top Countries	UNITED STATES (74%) UNITED KINGDOM (3%) CANADA (3%) GEORGIA (1%) SOUTH AFRICA (1%)	Top regions: UNITED STATES (74%), UNITED KINGDOM (3%), CANADA (3%)
Platform Engagement	Instagram: 28,709 avg likes/post · Tiktok: 17,000 avg views/post · Youtube: 19,791 avg views/post	Best reach: Youtube 19,791 avg views; best engagement: Instagram 28,709 avg likes

Top Brand Affinities

True Religion

Score: 14.04

Hot Topic

Score: 12.93

Depop

Score: 12.37

Jean Paul Gaultier

Score: 10.15

FashionNova

Score: 9.63

Fenty beauty

Score: 8.74

Glossier

Score: 8.35

Steve Madden

Score: 8.31

Urban Outfitters

Score: 8.23

Coach

Score: 7.72

Milani Cosmetics

Score: 7.01

Lime Crime

Score: 6.98

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Top Brand Affinities

Brand	Category	Score
True Religion		14.04
Hot Topic		12.93
Depop		12.37
Jean Paul Gaultier		10.15
FashionNova		9.63
Fenty beauty		8.74
Glossier		8.35
Steve Madden		8.31
Urban Outfitters		8.23
Coach		7.72
Milani Cosmetics		7.01
Lime Crime		6.98
BH Cosmetics		6.41
SoundCloud		6.37
Maison Margiela		6.20
boohoo		6.15
Champion		5.80
Vivienne Westwood		5.67
shein		5.19
Forever 21		5.18
Cartoon Network		4.53
American Eagle		4.43
SheInside		4.22
Kodak		3.98
Hennessy		3.81
Anastasia Beverly Hills		3.69
Verizon		3.63
NYX Cosmetics		3.61
Taco Bell		3.56
Coachella		3.48
ASOS		3.22
Stüssy		3.21
Dr. Martens		3.16
Beats Electronics		3.00
Lollapalooza		2.93
Supreme		2.78
Carhartt		2.69
Spotify Music		2.63
MTV		2.61
Balenciaga		2.56
Versace		2.51
Target		2.49
Nickelodeon		2.47
Too Faced Cosmetics		2.43
Prada		2.36
Benefit Cosmetics		2.31
Sephora		2.30
Vogue		2.28
Sprite		2.26
GAP		2.21