Ricky Martin Brand Affinity ranks highest Aussiebum at 58.42% . Very Strong. Score DMDB 66.11% | Fanbase 70.02%

Ricky Martin — pop artist from PR.

Ricky Martin, born December 24, 1971 in San Juan, Puerto Rico, rose to fame as a member of the group Menudo before embarking on a successful solo career in…

Ricky Martin

Recognizable

Country: PR | Gender: male | Artist ID: 11e81bbf-8a68-b970-bd2e-a0369fe50396

Find Artist

Genres

popdance poppoplatin poppuerto rican popmexican poplatinlatinbolero mexicano

Influential: 66.11% Fanbase: 70.02% Trending: 64.16%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Aussiebum • 58.42% • Very Strong

As of 2025-09-09

28,110,649

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 66.11% | Fanbase 70.02% | Trending 64.16% | CAREER STAGE: MAINSTREAM

Biography

Ricky Martin, born December 24, 1971 in San Juan, Puerto Rico, rose to fame as a member of the group Menudo before embarking on a successful solo career in Latin and American pop music. Martin's early career included acting roles in Mexican motion pictures and the American soap opera General Hospital, where he played Miguel Morez. Throughout the '90s and 2000s, he released several albums in both English and Spanish, achieving international success with hits like "Livin' la Vida Loca" and "She's All I Ever Had."

In addition to his music career, Martin founded the Ricky Martin Foundation and focused on charitable efforts. He continued to release new music, with his tenth studio album, A Quien Quiera Escuchar, reaching the top spot on Latin albums charts in 2016. Martin collaborated with artists like Maluma and Wisin & Yandel on successful singles like "Vente Pa' Ca" and "Fiebre." His enduring career and philanthropic work have solidified his status as a prominent figure in the music industry.

Report Date: 2025-09-09

Ricky Martin resonates with 18-24 & 25-34 audiences and sustains presence in UNITED STATES, ARGENTINA, MEXICO. The demographic is female-leaning (54%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Tiktok, averaging 234,150 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Aussiebum, Univision, Grindr maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Ricky Martin score 1.05% — Moderate bucket.

Brand: AussiebumBrand: UnivisionBrand: Grindr

Followers:28,110,649

Engagements:294,132

Rate:1.0%

Posts:2,877

Avg Likes:293,186

Avg Comments:4,587

Avg Views:317,452

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 28,110,649 · Engagements 294,132 · Rate 1.0% Posts 2,877 · Views 317,452 · Avg Likes 293,186 · Avg Comments 4,587 · Avg Views 317,452	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 45% 25-34: 35% 35-44: 11% 13-17: 5%	Largest: 18-24 (45%); next: 25-34 (35%)
Gender Split	Female: 54% Male: 46% Non-binary/Other: 0%	Skews female (54%)
Top Countries	UNITED STATES (11%) ARGENTINA (9%) MEXICO (8%) BRAZIL (7%) COLOMBIA (5%)	Top regions: UNITED STATES (11%), ARGENTINA (9%), MEXICO (8%)
Platform Engagement	Instagram: 281,300 avg likes/post · Tiktok: 234,150 avg views/post · Youtube: 83,302 avg views/post	Best reach: Tiktok 234,150 avg views; best engagement: Instagram 281,300 avg likes

Top Brand Affinities

Aussiebum

Score: 58.42

Univision

Score: 18.97

Grindr

Score: 16.52

Jean Paul Gaultier

Score: 11.80

Emporio Armani

Score: 10.32

JACQUEMUS

Score: 10.24

LATAM

Score: 9.00

Movistar

Score: 7.95

Dsquared

Score: 7.63

Cafecito

Score: 6.88

Barbie

Score: 6.55

Loewe

Score: 5.88

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Top Brand Affinities

Brand	Category	Score
Aussiebum		58.42
Univision		18.97
Grindr		16.52
Jean Paul Gaultier		11.80
Emporio Armani		10.32
JACQUEMUS		10.24
LATAM		9.00
Movistar		7.95
Dsquared		7.63
Cafecito		6.88
Barbie		6.55
Loewe		5.88
KARL LAGERFELD		5.51
TOM FORD		5.48
BALMAIN		5.29
Suavecito		5.20
Lollapalooza		4.80
Alexander McQueen		4.62
VidaSana		4.61
American Airlines		4.58
Fendi		4.51
Ferragamo		4.01
Pull&Bear		3.62
Bershka		3.11
Valentino		2.93
Marc Jacobs		2.84
Polo Ralph Lauren		2.82
Fenty beauty		2.54
Dolce & Gabbana		2.54
ASOS		2.54
Moschino		2.53
Christian Louboutin		2.52
NBC		2.48
Hermès		2.45
L'Oréal Paris		2.39
Lancôme		2.33
AMC		2.31
Pantone Inc		2.30
Lacoste		2.19
Gymshark		2.19
Tiffany		2.09
GAP		2.07
Burberry		2.02
Tomorrowland		1.94
Transformers		1.90
Armani		1.88
Versace		1.87
Pic Collage		1.87
Paramount Pictures		1.86
shein		1.81