Ricki‐Lee Coulter

Ricki‐Lee Coulter — pop artist from AU.

With a successful music career spanning over two decades, RICKI-LEE is a multi-platinum selling singer/songwriter with numerous achievements, including four #1…

Influence: 49.09% Fanbase: 30.16% Trending: 58.55% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Myer • 100.89% • Very Strong

As of 2025-09-10

411,935

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 10:04:19 UTC

Genres

poppopaustralian popmainstream popelectronicaustralian danceaustralianaustralian talent show

Biography

With a successful music career spanning over two decades, RICKI-LEE is a multi-platinum selling singer/songwriter with numerous achievements, including four #1 hits on the ARIA Dance & UK Club Charts, 18 Top 40 Hit Singles, and three Top 10 Albums on the ARIA chart. Additionally, she has garnered multiple Gold, Platinum, and Double Platinum Certifications and is known for her hosting roles on popular TV shows such as Australian Idol and AGT, as well as hosting the #1 National Drive Radio Show 'Ricki-Lee, Tim & Joel' on Nova. Her latest album, 'On My Own,' is now available.

Ricki-Lee's extensive music industry experience and chart-topping success have solidified her status as one of Australia's most beloved pop stars. With a global reach and a strong presence in various entertainment platforms, she continues to captivate audiences with her music and hosting talents.

Top Brand Affinities

Report Date: 2025-09-10

Ricki‐Lee Coulter resonates most with 18-24 & 25-34 audiences and shows durable presence in AUSTRALIA, UNITED STATES, UNITED KINGDOM. With a heavily female (59%) skew, campaigns can carry a confident voice and visual identity. Tiktok is the reach spine (11,094 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Myer, Priceline Pharmacy, Bec & Bridge makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Ricki‐Lee Coulter score 0.29% — Low bucket.

Brand: MyerBrand: Priceline PharmacyBrand: Bec & Bridge

Followers:411,935

Engagements:1,186

Rate:0.3%

Posts:7,590

Avg Likes:1,149

Avg Comments:101

Avg Views:12,557

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 411,935 · Engagements 1,186 · Rate 0.3% Posts 7,590 · Views 12,557 · Avg Likes 1,149 · Avg Comments 101 · Avg Views 12,557	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 43% 25-34: 35% 35-44: 11% 13-17: 6%	Largest: 18-24 (43%); next: 25-34 (35%)
Gender Split	Female: 59% Male: 41% Non-binary/Other: 0%	Skews female (59%)
Top Countries	AUSTRALIA (45%) UNITED STATES (13%) UNITED KINGDOM (3%) CANADA (3%) JAPAN (3%)	Top regions: AUSTRALIA (45%), UNITED STATES (13%), UNITED KINGDOM (3%)
Platform Engagement	Instagram: 806 avg likes/post · Tiktok: 11,094 avg views/post · Youtube: 1,463 avg views/post	Best reach: Tiktok 11,094 avg views; best engagement: Instagram 806 avg likes

Top Brand Affinities

Myer

Score: 100.89

Priceline Pharmacy

Score: 86.87

Bec & Bridge

Score: 73.92

Virgin Australia

Score: 66.41

Aussiebum

Score: 60.30

Coles

Score: 49.62

Qantas

Score: 47.58

Vegemite

Score: 44.03

Kmart

Score: 42.00

Telstra

Score: 38.82

Woolworths

Score: 31.38

Afterpay

Score: 30.47

Brand	Category	Score
Myer		100.89
Priceline Pharmacy		86.87
Bec & Bridge		73.92
Virgin Australia		66.41
Aussiebum		60.30
Coles		49.62
Qantas		47.58
Vegemite		44.03
Kmart		42.00
Telstra		38.82
Woolworths		31.38
Afterpay		30.47
Air New Zealand		28.74
Dancing with the Stars		20.84
Grindr		16.45
Singapore Airlines		14.68
Zimmermann		11.86
ANNA LOTAN		11.41
Sunnies Studios		11.18
Holden		11.16
Arbonne		10.63
Thermomix		9.81
Barbie		8.03
Grey Goose		7.73
BALMAIN		7.03
Cadbury		6.98
Qatar Airways		6.58
Moët & Chandon		6.22
New Line Cinema		5.92
Lindt		5.18
ABC		5.14
Billabong		5.06
Emporium		4.92
UberEATS		4.80
ALDI		4.78
Boeing		4.23
Olaplex		4.21
Geocaching		4.15
Babybump		4.08
Harrods		3.93
NBC		3.78
Dyson		3.66
Aperol		3.53
Hilton		3.31
Showtime		3.16
Paramount Pictures		3.03
TOM FORD		2.99
Tiffany		2.90
Lush		2.89
NARS Cosmetics		2.89