Rick Ross

Rick Ross — hip-hop & rap artist from US.

Rick Ross catapulted Miami back into rap's national spotlight with the platinum hit "Hustlin'" in 2006, showcasing his larger-than-life persona and gritty…

Influence: 75.91% Fanbase: 73.39% Trending: 77.17% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

True Religion • 14.52% • Very Strong

As of 2025-09-27

24,462,990

Social Media Followers

As of 2025-09-27

00:00:00

Hours Airplay

2025-12-07 08:53:56 UTC

Genres

hip-hop & raphip hoppop raprapsouthern hip hoptrapdirty south rapgangster raphip-hop/rapcontemporary hip hop

Biography

Rick Ross catapulted Miami back into rap's national spotlight with the platinum hit "Hustlin'" in 2006, showcasing his larger-than-life persona and gritty storytelling. Since then, Ross has consistently dominated the music scene, with all his albums reaching the Top Ten of the Billboard 200 and spawning hits like "The Boss" and "Aston Martin Music." Through his label Maybach Music, Ross has not only elevated his own career but also nurtured talents like Gunplay, Wale, and Meek Mill, while his collaborations with industry heavyweights have further solidified his status as a hip-hop icon.

Born William Roberts in Clarksdale, Mississippi, Ross grew up in Carol City, Florida, drawing inspiration from rap legends like the Notorious B.I.G. In the mid-'90s, he began his rap journey and eventually caught the attention of music executives with the success of "Hustlin'." Signed to Def Jam by Jay-Z, Ross continued his winning streak with chart-topping albums like "God Forgives, I Don't" and collaborations with artists like DJ Khaled and Kanye West. His latest album, "Richer Than I Ever Been," released in 2021, solidifies Ross' position as a rap heavyweight with a star-studded lineup of features and introspective tracks.

Top Brand Affinities

Report Date: 2025-09-27

Rick Ross reaches 18-24 & 25-34 audiences concentrated in UNITED STATES, NIGERIA, BRAZIL. The demographic tilt is heavily male (77%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 16,433 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to True Religion, Palm Angels, Maybach suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Rick Ross score 0.06% — Low bucket.

Brand: True ReligionBrand: Palm AngelsBrand: Maybach

Followers:24,462,990

Engagements:15,559

Rate:0.1%

Posts:1,457

Avg Likes:15,510

Avg Comments:403

Avg Views:16,433

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 24,462,990 · Engagements 15,559 · Rate 0.1% Posts 1,457 · Views 16,433 · Avg Likes 15,510 · Avg Comments 403 · Avg Views 16,433	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 44% 25-34: 43% 35-44: 9% 13-17: 4%	Largest: 18-24 (44%); next: 25-34 (43%)
Gender Split	Female: 23% Male: 77% Non-binary/Other: 0%	Skews male (77%)
Top Countries	UNITED STATES (39%) NIGERIA (6%) BRAZIL (5%) FRANCE (5%) UNITED KINGDOM (4%)	Top regions: UNITED STATES (39%), NIGERIA (6%), BRAZIL (5%)
Platform Engagement	Instagram: 14,741 avg likes/post · Youtube: 16,433 avg views/post	Best reach: Youtube 16,433 avg views; best engagement: Instagram 14,741 avg likes

Top Brand Affinities

True Religion

Score: 14.52

Palm Angels

Score: 13.07

Maybach

Score: 12.51

Pro Tools

Score: 8.07

New Era

Score: 8.03

Hennessy

Score: 7.64

Moncler

Score: 7.37

ESPN

Score: 6.38

Champion

Score: 6.23

Alexander McQueen

Score: 5.34

SoundCloud

Score: 5.11

Los Angeles Lakers

Score: 4.74

Brand	Category	Score
True Religion		14.52
Palm Angels		13.07
Maybach		12.51
Pro Tools		8.07
New Era		8.03
Hennessy		7.64
Moncler		7.37
ESPN		6.38
Champion		6.23
Alexander McQueen		5.34
SoundCloud		5.11
Los Angeles Lakers		4.74
Barber Shop Connect		4.63
Beats Electronics		4.37
BALMAIN		4.33
Versace		4.29
NBA		4.28
New Balance		4.19
iHeartRadio Music Awards		4.09
NFL		4.05
Sneakerhead		4.02
Kodak		3.93
Acura		3.74
MTV		3.63
FashionNova		3.26
Christian Louboutin		3.10
Polo Ralph Lauren		2.99
Gucci		2.95
Uber		2.91
Philips		2.90
Dolce & Gabbana		2.76
Stüssy		2.76
Supreme		2.76
Carhartt		2.75
Rolls-Royce		2.67
Monster Beverage		2.51
Timberland		2.48
Nickelodeon		2.45
Walmart		2.45
Louis Vuitton		2.26
Sprite		2.26
Balenciaga		2.23
FOREX		2.21
Cadillac		2.20
Puma		2.13
Spotify Music		2.09
Dr. Martens		2.08
Chrysler		2.06
Yves Saint Laurent		2.04
Carrefour		2.04