Rick Ross

Rick Ross

Country: US | Gender: male | Artist ID: 11e81bc7-f2a3-0394-acaa-a0369fe50396

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Genres

hip-hop & raphip hoppop raprapsouthern hip hoptrapdirty south rapgangster raphip-hop/rapcontemporary hip hop
Influential: 75.91% Fanbase: 73.39% Trending: 77.17%
As of: 2025-09-06

Top Brand Affinity

Highest overlapping lifestyle brand

True Religion • 14.52% • Very Strong
As of 2025-09-06

24,462,990

Social Media Followers

As of 2025-09-06

38:43:14

Hours Airplay

As of 2025-09-06

Scores

Score: DMDB 75.91% | Fanbase 73.39% | Trending 77.17% | CAREER STAGE: SUPERSTAR

Biography

Rick Ross catapulted Miami back into rap's national spotlight with the platinum hit "Hustlin'" in 2006, showcasing his larger-than-life persona and gritty storytelling. Since then, Ross has consistently dominated the music scene, with all his albums reaching the Top Ten of the Billboard 200 and spawning hits like "The Boss" and "Aston Martin Music." Through his label Maybach Music, Ross has not only elevated his own career but also nurtured talents like Gunplay, Wale, and Meek Mill, while his collaborations with industry heavyweights have further solidified his status as a hip-hop icon.

Born William Roberts in Clarksdale, Mississippi, Ross grew up in Carol City, Florida, drawing inspiration from rap legends like the Notorious B.I.G. In the mid-'90s, he began his rap journey and eventually caught the attention of music executives with the success of "Hustlin'." Signed to Def Jam by Jay-Z, Ross continued his winning streak with chart-topping albums like "God Forgives, I Don't" and collaborations with artists like DJ Khaled and Kanye West. His latest album, "Richer Than I Ever Been," released in 2021, solidifies Ross' position as a rap heavyweight with a star-studded lineup of features and introspective tracks.
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Rick Ross Marketing Affinity & Brand Fit Data

Report Date: 2025-09-06

Rick Ross reaches 18-24 & 25-34 audiences concentrated in UNITED STATES, NIGERIA, BRAZIL. The demographic tilt is heavily male (77%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 16,433 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to True Religion, Palm Angels, Maybach suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Rick Ross score 0.06%Low bucket.
Brand: True ReligionBrand: Palm AngelsBrand: Maybach
Followers:24,462,990
Engagements:15,559
Rate:0.1%
Posts:1,457
Views:16,433
Avg Likes:15,510
Avg Comments:403
Avg Views:16,433

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 24,462,990 · Engagements 15,559 · Rate 0.1%
Posts 1,457 · Views 16,433 · Avg Likes 15,510 · Avg Comments 403 · Avg Views 16,433
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 44%
25-34: 43%
35-44: 9%
13-17: 4%
Largest: 18-24 (44%); next: 25-34 (43%)
Gender Split Female: 23%
Male: 77%
Non-binary/Other: 0%
Skews male (77%)
Top Countries UNITED STATES (39%)
NIGERIA (6%)
BRAZIL (5%)
FRANCE (5%)
UNITED KINGDOM (4%)
Top regions: UNITED STATES (39%), NIGERIA (6%), BRAZIL (5%)
Platform Engagement Instagram: 14,741 avg likes/post · Youtube: 16,433 avg views/post Best reach: Youtube 16,433 avg views; best engagement: Instagram 14,741 avg likes

Top Brand Affinities

True Religion
Score: 14.52
Palm Angels
Score: 13.07
Maybach
Score: 12.51
Pro Tools
Score: 8.07
New Era
Score: 8.03
Hennessy
Score: 7.64
Moncler
Score: 7.37
ESPN
Score: 6.38
Champion
Score: 6.23
Alexander McQueen
Score: 5.34
SoundCloud
Score: 5.11
Los Angeles Lakers
Score: 4.74
Brand Category Score
True Religion 14.52
Palm Angels 13.07
Maybach 12.51
Pro Tools 8.07
New Era 8.03
Hennessy 7.64
Moncler 7.37
ESPN 6.38
Champion 6.23
Alexander McQueen 5.34
SoundCloud 5.11
Los Angeles Lakers 4.74
Barber Shop Connect 4.63
Beats Electronics 4.37
BALMAIN 4.33
Versace 4.29
NBA 4.28
New Balance 4.19
iHeartRadio Music Awards 4.09
NFL 4.05
Sneakerhead 4.02
Kodak 3.93
Acura 3.74
MTV 3.63
FashionNova 3.26
Christian Louboutin 3.10
Polo Ralph Lauren 2.99
Gucci 2.95
Uber 2.91
Philips 2.90
Dolce & Gabbana 2.76
Stüssy 2.76
Supreme 2.76
Carhartt 2.75
Rolls-Royce 2.67
Monster Beverage 2.51
Timberland 2.48
Nickelodeon 2.45
Walmart 2.45
Louis Vuitton 2.26
Sprite 2.26
Balenciaga 2.23
FOREX 2.21
Cadillac 2.20
Puma 2.13
Spotify Music 2.09
Dr. Martens 2.08
Chrysler 2.06
Yves Saint Laurent 2.04
Carrefour 2.04

Official Profiles

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Total Streams (2025-09-05)

Total: 20,422,214 — Est. Royalty: $71,325.73

PLATFORM TOTAL ROYALTY ($) %
Spotify Spotify 15,971,958 63,887.83 89.57%
Last.fm Last.fm 2,360,814 4,721.63 6.62%
Pandora Pandora 2,089,442 2,716.27 3.81%
Anghami Anghami 0 0.00 0.00%
Audiomack Audiomack 0 0.00 0.00%
Jiosaavn Jiosaavn 0 0.00 0.00%
Tidal Tidal 0 0.00 0.00%
Yandex Yandex 0 0.00 0.00%
YouTube Artist YouTube Artist 0 0.00 0.00%

Radio Spins (2025-09-07)

Aired At Song Station Location Duration (s)
No spins for today.

Popularity (2025-09-06)

Platform%
Spotify 80.00%

Artist Performace Report

Streams: 20,773,859 ? 20,422,214 (-1.69%)

Estimate Royalties: $71,772.67 ? $71,325.73 (-446.93) Royalties measurement are based on average industry payout and may vary by artist

Audience (latest followers)
Total: 0
PlatformLatest
Popularity Change (%)
Platform2025-09-052025-09-06Change
spotifySpotify80.00%80.00%+0.00%
tidalTidal95.00%0.00%-95.00%
Streaming Audience Growth
Platform2025-09-042025-09-05Change
jiosaavnJiosaavn6,7410-6,741
lastfmLastfm2,360,4222,360,814+392
pandoraPandora2,095,2312,089,442-5,789
spotifySpotify16,046,72215,971,958-74,764
yandexYandex264,7430-264,743
Radio Airplay Change (min)
Song2025-09-052025-09-06Change
00244045-5ebe-4bb4-8955-332e044baa0a0.120.12+0.00
010bf0ba-b8d7-11e8-a6cc-525400009efb33.0518.63-14.42
11e82659-ce92-0f3a-8717-aa1c026db3d80.003.33+3.33
11e82662-aae3-2dcc-9404-aa1c026db3d80.009.18+9.18
11e82662-ac25-8478-a1d2-a0369fe503968.507.50-1.00
11e82662-ad0a-9c34-8d6c-aa1c026db3d870.8334.05-36.78
11e826db-e385-564a-b26e-a0369fe503960.004.60+4.60
11e8407b-518c-43de-ab89-aa1c026db3d816.550.38-16.17
11e8407b-9572-0502-9a4a-aa1c026db3d80.004.43+4.43
11e8407b-a421-bc32-aa81-aa1c026db3d80.004.37+4.37
Streams & Royalties
Metric2025-09-042025-09-05Change
Streams20,773,85920,422,214-351,645
Royalties$71,772.67$71,325.73-446.93

Artist Ranking, Popularity and Social Media Influence measured accurately with AI.