
Rick Ross
Genres
Top Brand Affinity
Highest overlapping lifestyle brand
24,462,990
Social Media Followers
38:43:14
Hours Airplay
Scores
Biography
Born William Roberts in Clarksdale, Mississippi, Ross grew up in Carol City, Florida, drawing inspiration from rap legends like the Notorious B.I.G. In the mid-'90s, he began his rap journey and eventually caught the attention of music executives with the success of "Hustlin'." Signed to Def Jam by Jay-Z, Ross continued his winning streak with chart-topping albums like "God Forgives, I Don't" and collaborations with artists like DJ Khaled and Kanye West. His latest album, "Richer Than I Ever Been," released in 2021, solidifies Ross' position as a rap heavyweight with a star-studded lineup of features and introspective tracks.
Rick Ross reaches 18-24 & 25-34 audiences concentrated in UNITED STATES, NIGERIA, BRAZIL. The demographic tilt is heavily male (77%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 16,433 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to True Religion, Palm Angels, Maybach suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
Metric | Value | Why It Matters |
---|---|---|
Social Snapshot |
Followers 24,462,990 · Engagements 15,559 · Rate 0.1% Posts 1,457 · Views 16,433 · Avg Likes 15,510 · Avg Comments 403 · Avg Views 16,433 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
Age Breakdown |
18-24: 44% 25-34: 43% 35-44: 9% 13-17: 4% |
Largest: 18-24 (44%); next: 25-34 (43%) |
Gender Split |
Female: 23% Male: 77% Non-binary/Other: 0% |
Skews male (77%) |
Top Countries |
UNITED STATES (39%) NIGERIA (6%) BRAZIL (5%) FRANCE (5%) UNITED KINGDOM (4%) |
Top regions: UNITED STATES (39%), NIGERIA (6%), BRAZIL (5%) |
Platform Engagement | Instagram: 14,741 avg likes/post · Youtube: 16,433 avg views/post | Best reach: Youtube 16,433 avg views; best engagement: Instagram 14,741 avg likes |
Top Brand Affinities
True Religion
Palm Angels
Maybach
Pro Tools
New Era
Hennessy
Moncler
ESPN
Champion
Alexander McQueen
SoundCloud
Los Angeles Lakers
Brand | Category | Score |
---|---|---|
True Religion | 14.52 | |
Palm Angels | 13.07 | |
Maybach | 12.51 | |
Pro Tools | 8.07 | |
New Era | 8.03 | |
Hennessy | 7.64 | |
Moncler | 7.37 | |
ESPN | 6.38 | |
Champion | 6.23 | |
Alexander McQueen | 5.34 | |
SoundCloud | 5.11 | |
Los Angeles Lakers | 4.74 | |
Barber Shop Connect | 4.63 | |
Beats Electronics | 4.37 | |
BALMAIN | 4.33 | |
Versace | 4.29 | |
NBA | 4.28 | |
New Balance | 4.19 | |
iHeartRadio Music Awards | 4.09 | |
NFL | 4.05 | |
Sneakerhead | 4.02 | |
Kodak | 3.93 | |
Acura | 3.74 | |
MTV | 3.63 | |
FashionNova | 3.26 | |
Christian Louboutin | 3.10 | |
Polo Ralph Lauren | 2.99 | |
Gucci | 2.95 | |
Uber | 2.91 | |
Philips | 2.90 | |
Dolce & Gabbana | 2.76 | |
Stüssy | 2.76 | |
Supreme | 2.76 | |
Carhartt | 2.75 | |
Rolls-Royce | 2.67 | |
Monster Beverage | 2.51 | |
Timberland | 2.48 | |
Nickelodeon | 2.45 | |
Walmart | 2.45 | |
Louis Vuitton | 2.26 | |
Sprite | 2.26 | |
Balenciaga | 2.23 | |
FOREX | 2.21 | |
Cadillac | 2.20 | |
Puma | 2.13 | |
Spotify Music | 2.09 | |
Dr. Martens | 2.08 | |
Chrysler | 2.06 | |
Yves Saint Laurent | 2.04 | |
Carrefour | 2.04 |
Official Profiles
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LoginTotal Streams (2025-09-05)
Total: 20,422,214 — Est. Royalty: $71,325.73
PLATFORM | TOTAL | ROYALTY ($) | % | |
---|---|---|---|---|
[+] |
![]() |
15,971,958 | 63,887.83 | 89.57% |
[+] |
![]() |
2,360,814 | 4,721.63 | 6.62% |
[+] |
![]() |
2,089,442 | 2,716.27 | 3.81% |
[+] |
![]() |
0 | 0.00 | 0.00% |
[+] |
![]() |
0 | 0.00 | 0.00% |
[+] |
![]() |
0 | 0.00 | 0.00% |
[+] |
![]() |
0 | 0.00 | 0.00% |
[+] |
![]() |
0 | 0.00 | 0.00% |
[+] |
![]() |
0 | 0.00 | 0.00% |
Radio Spins (2025-09-07)
Aired At | Song | Station | Location | Duration (s) |
---|---|---|---|---|
No spins for today. |
Popularity (2025-09-06)
Platform | % |
---|---|
Spotify | 80.00% |
Artist Performace Report
Streams: 20,773,859 ? 20,422,214 (-1.69%)
Estimate Royalties: $71,772.67 ? $71,325.73 (-446.93) Royalties measurement are based on average industry payout and may vary by artist
Audience (latest followers)
Platform | Latest |
---|
Popularity Change (%)
Platform | 2025-09-05 | 2025-09-06 | Change |
---|---|---|---|
![]() | 80.00% | 80.00% | +0.00% |
![]() | 95.00% | 0.00% | -95.00% |
Streaming Audience Growth
Platform | 2025-09-04 | 2025-09-05 | Change |
---|---|---|---|
![]() | 6,741 | 0 | -6,741 |
![]() | 2,360,422 | 2,360,814 | +392 |
![]() | 2,095,231 | 2,089,442 | -5,789 |
![]() | 16,046,722 | 15,971,958 | -74,764 |
![]() | 264,743 | 0 | -264,743 |
Radio Airplay Change (min)
Song | 2025-09-05 | 2025-09-06 | Change |
---|---|---|---|
00244045-5ebe-4bb4-8955-332e044baa0a | 0.12 | 0.12 | +0.00 |
010bf0ba-b8d7-11e8-a6cc-525400009efb | 33.05 | 18.63 | -14.42 |
11e82659-ce92-0f3a-8717-aa1c026db3d8 | 0.00 | 3.33 | +3.33 |
11e82662-aae3-2dcc-9404-aa1c026db3d8 | 0.00 | 9.18 | +9.18 |
11e82662-ac25-8478-a1d2-a0369fe50396 | 8.50 | 7.50 | -1.00 |
11e82662-ad0a-9c34-8d6c-aa1c026db3d8 | 70.83 | 34.05 | -36.78 |
11e826db-e385-564a-b26e-a0369fe50396 | 0.00 | 4.60 | +4.60 |
11e8407b-518c-43de-ab89-aa1c026db3d8 | 16.55 | 0.38 | -16.17 |
11e8407b-9572-0502-9a4a-aa1c026db3d8 | 0.00 | 4.43 | +4.43 |
11e8407b-a421-bc32-aa81-aa1c026db3d8 | 0.00 | 4.37 | +4.37 |
Streams & Royalties
Metric | 2025-09-04 | 2025-09-05 | Change |
---|---|---|---|
Streams | 20,773,859 | 20,422,214 | -351,645 |
Royalties | $71,772.67 | $71,325.73 | -446.93 |