Rick Astley
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-14
9,079,873
Social Media Followers
As of 2025-08-14
00:00:00
Hours Airplay
2025-12-07 14:44:59 UTC
Genres
Biography
Astley's career saw a resurgence with his 2016 album 50, inspired by his milestone birthday, and the subsequent release of Beautiful Life in 2018. Despite some ups and downs in the '90s, Astley continued to engage fans through touring, DJing, and even becoming the subject of the "Rickrolling" Internet meme. Astley's return to the spotlight in the mid-2010s marked a new chapter in his music career, with a rejuvenated focus on writing and recording new material from his home studio.
Rick Astley converts attention from 18-24 & 25-34 audiences across UNITED STATES, BRAZIL, UNITED KINGDOM. Audience shape is heavily male (69%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Tiktok at 62,550 avg views per post, with supportive conversation on Tiktok. Shared audience with ITV, Marks & Spencer, DeLorean Motor Company underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 9,079,873 · Engagements 9,533 · Rate 0.1% Posts 2,903 · Views 79,904 · Avg Likes 9,078 · Avg Comments 330 · Avg Views 79,904 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 42% 25-34: 30% 35-44: 14% 45-64: 7% |
Largest: 18-24 (42%); next: 25-34 (30%) |
| Gender Split |
Female: 31% Male: 69% Non-binary/Other: 0% |
Skews male (69%) |
| Top Countries |
UNITED STATES (25%) BRAZIL (6%) UNITED KINGDOM (5%) PHILIPPINES (4%) AUSTRALIA (4%) |
Top regions: UNITED STATES (25%), BRAZIL (6%), UNITED KINGDOM (5%) |
| Platform Engagement | Instagram: 3,724 avg likes/post · Tiktok: 62,550 avg views/post · Youtube: 17,354 avg views/post | Best reach: Tiktok 62,550 avg views; best engagement: Tiktok 3,892 avg likes |
Top Brand Affinities
ITV
Marks & Spencer
DeLorean Motor Company
Costa Coffee
PLAYMOBIL
ALDI
Movistar
Selfridges
Columbia Pictures
MATTEL
Tesco
BBC
| Brand | Category | Score |
|---|---|---|
| ITV | Entertainment & Media | 22.44 |
| Marks & Spencer | Apparel & Fashion | 11.57 |
| DeLorean Motor Company | Automotive | 11.00 |
| Costa Coffee | Restaurants & Food Service | 9.38 |
| PLAYMOBIL | Toys & Games | 7.52 |
| ALDI | Grocery & Pantry | 6.49 |
| Movistar | Telecom & Internet Services | 6.03 |
| Selfridges | Apparel & Fashion | 5.97 |
| Columbia Pictures | Entertainment | 5.92 |
| MATTEL | Toys & Games | 5.75 |
| Tesco | Grocery & Pantry | 5.13 |
| BBC | Entertainment | 4.84 |
| Bandai Namco | Entertainment | 4.52 |
| Lindt | Snacks & Confectionery | 4.42 |
| Guinness | Alcoholic Beverages | 4.39 |
| Cadbury | Snacks & Confectionery | 4.20 |
| Resident Evil | Entertainment | 4.02 |
| NBC | Entertainment & Media | 3.99 |
| Warner Bros | Entertainment | 3.87 |
| Baileys | Alcoholic Beverages | 3.83 |
| Nespresso | Beverages | 3.64 |
| MTV | Entertainment | 3.57 |
| Primark | Apparel & Fashion | 3.48 |
| Pizza Hut | Restaurants & Food Service | 3.37 |
| Harrods | Luxury & Designer | 3.31 |
| Nickelodeon | Entertainment | 3.15 |
| Snoopy And The Peanuts Gang | Entertainment | 3.12 |
| Nestlé | Food & Snacks | 3.00 |
| Star Wars | Entertainment | 2.99 |
| Emporium | Apparel & Fashion | 2.86 |
| Lego | Toys & Games | 2.86 |
| Pixar | Entertainment | 2.83 |
| Martini | Alcoholic Beverages | 2.66 |
| Nintendo | Gaming & Esports (Software/Titles) | 2.65 |
| Dr. Martens | Apparel & Fashion | 2.59 |
| LEGOLAND | Toys & Games | 2.53 |
| Lush | Beauty & Personal Care | 2.48 |
| Universal | Entertainment | 2.45 |
| Cafecito | Food & Snacks | 2.42 |
| Boeing | Automotive | 2.38 |
| Tiffany | Jewelry & Watches | 2.36 |
| Sunnies Studios | Apparel & Fashion | 2.32 |
| Spotify Music | Entertainment & Media | 2.31 |
| ASOS | Apparel & Fashion | 2.28 |
| Paramount Pictures | Entertainment | 2.28 |
| Lollapalooza | Entertainment | 2.13 |
| Jack Daniels | Beverages | 2.10 |
| McDonald's | Restaurants & Food Service | 2.01 |
| Marvel Entertainment | Entertainment | 1.93 |
| Sprite | Beverages | 1.90 |
Official Profiles
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LoginArtist: Rick Astley
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-04-11 01:30 UTC | Rick Astley, Gabrielle | OVO Hydro | Glasgow, United Kingdom | |
| 2026-04-12 01:00 UTC | Rick Astley, Gabrielle | Utilita Arena Newcastle | Newcastle upon Tyne, United Kingdom | |
| 2026-04-14 01:30 UTC | Rick Astley, Gabrielle, Share a Suite | The SSE Arena, Belfast | Belfast, United Kingdom | |
| 2026-04-14 01:30 UTC | Rick Astley | SSE Arena | Belfast, United Kingdom | |
| 2026-04-15 01:30 UTC | Rick Astley, Gabrielle | 3Arena | Dublin, Ireland |
