
Richard Marx
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-23
2,275,516
Social Media Followers
As of 2025-08-23
00:00:00
Hours Airplay
2025-10-07 18:45:59 UTC
Genres
Biography
A Chicago native, he began singing at the age of five, performing commercial music in the late '60s -- his father, Dick Marx, was a jazz musician who also owned his own jingle company. Having cut his teeth promoting Arm & Hammer and Nestlé Crunch, Marx began writing his own material in his teens, and those songs eventually found their way to Lionel Richie, who enlisted Marx as a backing vocalist. Whitney Houston and Julio Iglesias also utilized Marx's vocal talents, and he eventually moved into songwriting, penning tunes for Kenny Rogers and the St. Elmo's Fire soundtrack before landing a solo contract with EMI Records.
Featuring production from David Cole, who later launched C+C Music Factory, Marx's self-titled debut was released in 1987 and catapulted the artist to the top of the Billboard charts. "Don't Mean Nothing" and "Should've Known Better" were slick, radio-ready singles that emphasized guitar riffs and power chords, but Marx's real strength lay in ballads like "Endless Summer Nights" and "Hold on to the Nights." By the time Repeat Offender arrived in 1989, Marx had already established his presence on the charts; nevertheless, the album helped make him a genuine star, with the Grammy-nominated ballad "Right Here Waiting" marking his third consecutive number one hit in America. Rush Street, his third consecutive platinum album, arrived in 1991 and featured guest spots from Billy Joel and Luther Vandross, and in 1994 Marx went platinum again with his fourth long-player, Paid Vacation. The studio LP Flesh and Bone and a Greatest Hits compilation arrived two years later, and in 1998 he performed a duet with Donna Lewis on a contribution to the Anastasia soundtrack.
2000's Days of Avalon fared modestly well in the adult contemporary market, but Marx was beginning to find more success as a producer and songwriter for other artists. He penned the Top Ten hit "This I Promise You" for *NSYNC and co-wrote "Dance with My Father," which won a Grammy, for Luther Vandross; other projects included writing material for 98°, SHeDAISY, and Josh Groban. He returned to his solo career several years later, issuing My Own Best Enemy in 2004, and a prolific period of relatively low-key releases followed. Duo, a collaboration with Vertical Horizon's Matt Scannell, came out in 2008. Two Marx solo studio albums, Emotional Remains and Sundown, were also released simultaneously that same year, but only digitally: The former comprised all new material, while the latter was half cover versions. The acoustic album Stories to Tell followed in 2010, with the holiday effort Christmas Spirit arriving in 2012. Beautiful Goodbye, released in 2014, was Marx's first studio album of all-new material to be released domestically in ten years. That year he returned to the spotlight with a guest appearance on American Idol. Limitless, Marx's 12th full-length outing, arrived in 2020, and was co-produced by his son Lucas, who also helped pen two tracks, including the single "Another One Down."
Marx released his memoir, Stories to Tell, in July 2021. The book was accompanied by a double-disc collection containing his greatest hits and some rarities. The following year saw the release of Songwriter, the singer's 13th studio album. A collection of pop, rock, country, and ballads, the LP saw him working with a wide array of writers who included Keith Urban, Darius Rucker, Burt Bacharach, and Chris Daughtry, among others. ~ James Christopher Monger & Andrew Leahey, Rovi
Richard Marx engages 25-34 & 18-24 audiences with repeatable results in UNITED STATES, BRAZIL, INDONESIA. The fan base skews heavily male (56%), giving a straightforward map for media and merchandising. Velocity is clearest on Tiktok (27,400 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Live Nation, Qantas, Amazon Music, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
Metric | Value | Why It Matters |
---|---|---|
Social Snapshot |
Followers 2,275,516 · Engagements 5,442 · Rate 0.2% Posts 5,955 · Views 35,183 · Avg Likes 5,161 · Avg Comments 318 · Avg Views 35,183 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
Age Breakdown |
25-34: 37% 18-24: 27% 35-44: 22% 45-64: 10% |
Largest: 25-34 (37%); next: 18-24 (27%) |
Gender Split |
Female: 44% Male: 56% Non-binary/Other: 0% |
Skews male (56%) |
Top Countries |
UNITED STATES (17%) BRAZIL (15%) INDONESIA (8%) CAMBODIA (6%) NIGERIA (6%) |
Top regions: UNITED STATES (17%), BRAZIL (15%), INDONESIA (8%) |
Platform Engagement | Instagram: 2,991 avg likes/post · Tiktok: 27,400 avg views/post · Youtube: 7,783 avg views/post | Best reach: Tiktok 27,400 avg views; best engagement: Instagram 2,991 avg likes |
Top Brand Affinities
Live Nation
Qantas
Amazon Music
HBO Max
Publix
NBC
FOX
Pro Tools
Woolworths
iHeartRadio Music Awards
Margaritaville
Kmart
Brand | Category | Score |
---|---|---|
Live Nation | 20.72 | |
Qantas | 20.46 | |
Amazon Music | 11.92 | |
HBO Max | 10.11 | |
Publix | 9.01 | |
NBC | 8.89 | |
FOX | 8.65 | |
Pro Tools | 7.83 | |
Woolworths | 7.45 | |
iHeartRadio Music Awards | 7.10 | |
Margaritaville | 6.83 | |
Kmart | 5.43 | |
CNN | 5.13 | |
American Airlines | 4.92 | |
Pfizer | 4.90 | |
Four Seasons | 4.88 | |
Kroger | 4.80 | |
Columbia Pictures | 4.56 | |
MTV | 4.35 | |
Paramount Pictures | 4.14 | |
Coors | 4.13 | |
Martini | 4.10 | |
Movistar | 4.04 | |
NORDSTROM | 4.00 | |
Dunkin' Donuts | 3.83 | |
Summit Entertainment | 3.69 | |
Oculus | 3.55 | |
Kate Spade | 3.48 | |
Boeing | 3.46 | |
NHL | 3.12 | |
Walmart | 3.08 | |
Costco | 3.06 | |
CBS | 2.99 | |
Warner Bros | 2.86 | |
Emporium | 2.85 | |
PetSmart | 2.78 | |
NFL | 2.74 | |
Los Angeles Lakers | 2.59 | |
Snoopy And The Peanuts Gang | 2.54 | |
Busch | 2.53 | |
TOM FORD | 2.52 | |
Spotify Music | 2.52 | |
Maserati | 2.52 | |
Showtime | 2.50 | |
Tiffany | 2.46 | |
WWE | 2.44 | |
Star Wars | 2.43 | |
Target | 2.41 | |
Aperol | 2.40 | |
AMC | 2.39 |
Official Profiles
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LoginArtist: Richard Marx
The map shows every radio station that aired Richard Marx today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-22)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
Aired At | Song | Station | Location | Duration (s) |
---|---|---|---|---|
2025-08-22 22:51:55 | Don't Mean Nothing | Nova Hits Radio | San José, CR | 228 |
2025-08-22 22:34:56 | Right Here Waiting | The Breeze | Auckland, NZ | 4 |
2025-08-22 22:23:07 | Believe In Me | Radio Nova | Helsinki, FI | 168 |
2025-08-22 22:21:05 | Angelia | RFM Pop Rock | Paris, FR | 231 |
2025-08-22 22:20:40 | Satisfied | Mix 106.3 | Canberra, AU | 237 |
2025-08-22 22:07:30 | Right Here Waiting (single edit) | CFWMFM [BOB FM 99.9] | Winnipeg, MB, CA | 210 |
2025-08-22 22:06:13 | Endless Summer Nights | One FM 91.3 | Singapore, SG | 248 |
2025-08-22 21:36:37 | Now And Forever | Most FM 99 | Medan, ID | 187 |
2025-08-22 21:35:41 | Endless Summer Nights | Gold 90.5 FM | Caldecott Hill Estate, SG | 249 |
2025-08-22 21:34:07 | Right Here Waiting (single edit) | Rádio Record (Rio de Janeiro) | Rio de Janeiro, RJ, BR | 22 |
Popularity (2025-10-06)
Platform | % |
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No data. |