Richard Dawson

Richard Dawson — pop artist from GB.

Hailing from Northumbria, Richard Dawson is known for his unique blend of traditional English folk, North Country blues, psych-folk, and progressive rock. His…

Influence: 50.56% Fanbase: 21.96% Trending: 64.87% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 42.23% • Very Strong

As of 2025-09-09

19,167

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 08:02:44 UTC

Genres

popchamber psychnewcastle indiealternativealternativeothersexperimental psychfolk & traditionalfreak folkexperimental folk

Biography

Hailing from Northumbria, Richard Dawson is known for his unique blend of traditional English folk, North Country blues, psych-folk, and progressive rock. His discography includes standout albums like Nothing Important (2014), Peasant (2017), and Henki (2021), the latter a collaborative effort with Finnish experimental band Circle. Drawing inspiration from a diverse range of artists, Dawson's music has been likened to the likes of Jandek, Mike Waterson, and Bonnie "Prince" Billy. Born in Newcastle in 1981, Dawson's musical journey began in his teenage years and has since evolved into a distinct sound that resonates with listeners.

Richard Dawson's musical career took off in 2011 with the release of The Magic Bridge, followed by acclaimed works like The Glass Trunk (2013) and 2020 (2019). His thematic explorations range from historical narratives to contemporary societal reflections, as seen in albums such as Peasant (2017) and The Ruby Cord (2022). With a stripped-down approach evident in End of the Middle (2025), Dawson continues to push boundaries in both his songwriting and production, showcasing a unique sonic palette that sets him apart in the folk and rock music landscapes.

Top Brand Affinities

Report Date: 2025-09-09

Richard Dawson cuts through with 25-34 & 18-24 audiences and consistency across UNITED KINGDOM, UNITED STATES, CANADA. A heavily male (86%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 31,290 avg views per post, while Youtube preserves the relationship between tentpoles. Affinity lines up with Mixcloud, MOOG, Ampeg, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Richard Dawson score 6.66% — Very Strong bucket.

Brand: MixcloudBrand: MOOGBrand: Ampeg

Followers:19,167

Engagements:1,276

Rate:6.7%

Posts:109

Avg Likes:1,221

Avg Comments:75

Avg Views:31,290

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 19,167 · Engagements 1,276 · Rate 6.7% Posts 109 · Views 31,290 · Avg Likes 1,221 · Avg Comments 75 · Avg Views 31,290	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 40% 18-24: 25% 35-44: 21% 45-64: 12%	Largest: 25-34 (40%); next: 18-24 (25%)
Gender Split	Female: 14% Male: 86% Non-binary/Other: 0%	Skews male (86%)
Top Countries	UNITED KINGDOM (32%) UNITED STATES (20%) CANADA (6%) FRANCE (3%) AUSTRIA (3%)	Top regions: UNITED KINGDOM (32%), UNITED STATES (20%), CANADA (6%)
Platform Engagement	Instagram: 311 avg likes/post · Youtube: 31,290 avg views/post	Best reach: Youtube 31,290 avg views; best engagement: Youtube 910 avg likes

Top Brand Affinities

Mixcloud

Score: 42.23

MOOG

Score: 40.36

Ampeg

Score: 22.22

Tate Modern

Score: 18.47

Morrisons

Score: 18.20

Waitrose

Score: 14.80

Ableton

Score: 13.69

Marshall

Score: 13.35

Vauxhall

Score: 9.89

Tesco

Score: 8.88

Sainsbury's

Score: 8.70

Spotify Music

Score: 7.84

Brand	Category	Score
Mixcloud		42.23
MOOG		40.36
Ampeg		22.22
Tate Modern		18.47
Morrisons		18.20
Waitrose		14.80
Ableton		13.69
Marshall		13.35
Vauxhall		9.89
Tesco		8.88
Sainsbury's		8.70
Spotify Music		7.84
Kickstarter		6.76
SoundCloud		6.66
Guinness		6.34
BBC		6.31
Hurley		5.57
Kodak		5.51
Pilsner Urquell		5.08
Holden		4.28
Nixon		4.15
ALDI		4.06
Showtime		4.05
Warner Bros		3.75
Dr. Martens		3.50
Polaroid		3.30
Emporium		3.22
Columbia Pictures		2.97
Philips		2.66
Tinder		2.63
Lush		2.58
Fujifilm		2.39
Paramount Pictures		2.33
Airbnb		2.32
WWE		2.25
Lollapalooza		2.21
Beats Electronics		2.13
The Olympic Games		1.99
Sunnies Studios		1.93
Snoopy And The Peanuts Gang		1.90
Sprite		1.74
Nintendo		1.72
Lego		1.70
Jaguar		1.68
Crocs		1.66
McDonald's		1.64
Pixar		1.63
Paypal		1.58
Amazon		1.54
HBO		1.42