Rich Brian Brand Affinity ranks highest Dota 2 at 8.30% . Very Strong. Score DMDB 68.15% | Fanbase 60.14%

Rich Brian — hip-hop & rap artist from ID.

Rich Brian released his latest album, Where is My Head?, in 2021, showcasing a more vulnerable and authentic side of his music. The Indonesian-born artist took…

Rich Brian

Recognizable

Country: ID | Gender: male | Artist ID: 11e83fed-f713-3e68-b550-aa1c026db3d8

Find Artist

Genres

hip-hop & raphip-hop/rapindonesian hip hophip hop

Influential: 68.15% Fanbase: 60.14% Trending: 72.16%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Dota 2 • 8.30% • Very Strong

As of 2025-09-09

6,782,497

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 68.15% | Fanbase 60.14% | Trending 72.16% | CAREER STAGE: MAINSTREAM

Biography

Rich Brian released his latest album, Where is My Head?, in 2021, showcasing a more vulnerable and authentic side of his music. The Indonesian-born artist took on a more hands-on approach for this project, delving into analog sounds by learning to play synthesizers and keyboards himself. With a focus on honest artistry, Rich Brian aims to deepen his connection with his fanbase through his unique blend of rap delivery, storytelling, and singing performances. His dedication to personal growth and musical evolution is evident throughout the album, marking a significant shift in his artistic direction.

Having previously made history as the first Asian artist to top the iTunes Hip-Hop charts, Rich Brian's latest release, Where is My Head?, represents a new chapter in his career. Striving for a deeper sense of fulfillment beyond commercial success, he challenges himself to create music that reflects his true self and pushes him to new artistic heights. Through introspective lyrics and innovative production choices, Rich Brian explores themes of self-discovery and authenticity, inviting listeners to join him on his journey of artistic exploration and growth.

Report Date: 2025-09-09

Rich Brian draws 18-24 & 25-34 audiences and holds attention in INDONESIA, UNITED STATES, CHINA. The skew is heavily male (70%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Tiktok at 1,179,950 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Dota 2, Champion, Gundam makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Rich Brian score 3.01% — Very Strong bucket.

Brand: Dota 2Brand: ChampionBrand: Gundam

Followers:6,782,497

Engagements:204,469

Rate:3.0%

Posts:903

Avg Likes:201,919

Avg Comments:770

Avg Views:1,196,259

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 6,782,497 · Engagements 204,469 · Rate 3.0% Posts 903 · Views 1,196,259 · Avg Likes 201,919 · Avg Comments 770 · Avg Views 1,196,259	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 61% 25-34: 24% 13-17: 10% 35-44: 3%	Largest: 18-24 (61%); next: 25-34 (24%)
Gender Split	Female: 30% Male: 70% Non-binary/Other: 0%	Skews male (70%)
Top Countries	INDONESIA (44%) UNITED STATES (21%) CHINA (6%) CANADA (3%) AUSTRALIA (3%)	Top regions: INDONESIA (44%), UNITED STATES (21%), CHINA (6%)
Platform Engagement	Instagram: 151,507 avg likes/post · Tiktok: 1,179,950 avg views/post · Youtube: 16,309 avg views/post	Best reach: Tiktok 1,179,950 avg views; best engagement: Instagram 151,507 avg likes

Top Brand Affinities

Dota 2

Score: 8.30

Champion

Score: 5.65

Gundam

Score: 4.45

Stüssy

Score: 4.39

Supreme

Score: 4.11

Kodak

Score: 4.09

UNIQLO

Score: 3.68

SoundCloud

Score: 3.55

Leica

Score: 3.36

Fujifilm

Score: 3.28

Counter-Strike

Score: 2.95

Coachella

Score: 2.76

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Top Brand Affinities

Brand	Category	Score
Dota 2		8.30
Champion		5.65
Gundam		4.45
Stüssy		4.39
Supreme		4.11
Kodak		4.09
UNIQLO		3.68
SoundCloud		3.55
Leica		3.36
Fujifilm		3.28
Counter-Strike		2.95
Coachella		2.76
Hot Wheels		2.65
Sneakerhead		2.63
Faber-Castell		2.58
Carhartt		2.50
Vans		2.48
Chrysler		2.34
Lollapalooza		2.29
A Game of Tones		2.25
Los Angeles Lakers		2.22
Ubisoft		2.21
Polaroid		2.17
Nickelodeon		2.17
Carrefour		2.16
New Balance		2.07
Volvo		2.03
League of Legends		1.93
Warner Bros		1.84
Pokemon Go		1.83
Spotify Music		1.80
Beats Electronics		1.77
Bellagio		1.76
Converse		1.73
Snapseed		1.71
Transformers		1.66
Gucci		1.65
The North Face		1.62
Sony		1.59
Adobe		1.56
Nike		1.53
Guess		1.53
Activision Blizzard		1.52
Pokemon		1.46
Balenciaga		1.44
NBA		1.43
Chipotle Mexican Grill		1.40
Grand Theft Auto		1.38
Xiaomi		1.37
Nintendo		1.36