Ricchi e Poveri

Ricchi e Poveri — pop artist from IT.

Formed in Genoa in 1967, I Ricchi e Poveri initially consisted of two female voices, Angela Brambati and Marina Occhiena, along with two male voices, Franco…

Influence: 60.14% Fanbase: 41.76% Trending: 69.33% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Alviero Martini • 123.74% • Very Strong

As of 2025-09-09

411,159

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 09:49:08 UTC

Genres

poppopitalian discoitalian adult popclassic italian popmainstream popeuropeaneuropop

Biography

Formed in Genoa in 1967, I Ricchi e Poveri initially consisted of two female voices, Angela Brambati and Marina Occhiena, along with two male voices, Franco Gatti and Angelo Sotgiu. Marina embarked on a solo career in 1981 while Franco departed in 2016 to focus on family. The band reunited in February 2020, with Angela and Angelo leading the original lineup to celebrate their 50-year milestone, including their iconic hit "La prima cosa bella" and first appearance at Sanremo. Known as one of Italy's best-selling artists globally, they have participated in twelve editions of Sanremo, achieving two second-place finishes and winning in 1985 with "Se m'innamoro," with hits like "Che sarà," "Sarà perché ti amo," "Mamma Maria," and "Voulez vous danser." In 2017, they embarked on an international tour and in 2018 celebrated their 50th anniversary with the show "50 ANNI DI... RICCHI E POVERI," debuting at the Teatro Colosseo in Turin.

Their latest release, "REUNION," a double album featuring 21 hits, celebrates their legacy with a unique surprise: a special appearance by José Feliciano on the 50th anniversary rendition of "Che sarà." Produced by DM Produzioni and distributed by Sony Music Entertainment Italy, the album marks a significant milestone in their enduring career.

Top Brand Affinities

Report Date: 2025-09-09

Ricchi e Poveri commands interest from 25-34 & 18-24 audiences in ITALY, FRANCE, POLAND. With a heavily male (59%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (62,052 avg views per post); Youtube delivers the receipts in replies and shares. Affinity overlap with Alviero Martini, UniCredit, Etro points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Ricchi e Poveri score 0.27% — Low bucket.

Brand: Alviero MartiniBrand: UniCreditBrand: Etro

Followers:411,159

Engagements:1,105

Rate:0.3%

Posts:236

Avg Likes:1,067

Avg Comments:30

Avg Views:62,052

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 411,159 · Engagements 1,105 · Rate 0.3% Posts 236 · Views 62,052 · Avg Likes 1,067 · Avg Comments 30 · Avg Views 62,052	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 32% 18-24: 28% 35-44: 21% 45-64: 15%	Largest: 25-34 (32%); next: 18-24 (28%)
Gender Split	Female: 41% Male: 59% Non-binary/Other: 0%	Skews male (59%)
Top Countries	ITALY (20%) FRANCE (8%) POLAND (5%) UNITED STATES (5%) MEXICO (5%)	Top regions: ITALY (20%), FRANCE (8%), POLAND (5%)
Platform Engagement	Instagram: 163 avg likes/post · Youtube: 62,052 avg views/post	Best reach: Youtube 62,052 avg views; best engagement: Youtube 904 avg likes

Top Brand Affinities

Alviero Martini

Score: 123.74

UniCredit

Score: 41.26

Etro

Score: 30.30

Stockmann

Score: 29.48

Barilla

Score: 26.21

Mixcloud

Score: 23.07

Dancing with the Stars

Score: 22.73

Warner Music

Score: 22.70

Lucky Strike

Score: 22.35

Alitalia

Score: 19.69

Itaú

Score: 19.30

MOOG

Score: 18.01

Brand	Category	Score
Alviero Martini		123.74
UniCredit		41.26
Etro		30.30
Stockmann		29.48
Barilla		26.21
Mixcloud		23.07
Dancing with the Stars		22.73
Warner Music		22.70
Lucky Strike		22.35
Alitalia		19.69
Itaú		19.30
MOOG		18.01
Intimissimi		17.43
Univision		15.56
Oysho		15.20
Akg		14.64
Arezzo		14.24
Diadora		13.71
Armani Beauty		12.99
Lancia		12.77
Brunello		12.72
Superga		12.64
Bottega Veneta		12.23
Ellesse		11.53
Auchan		11.51
Amazon Music		11.47
Stella McCartney		11.32
Sennheiser		11.03
Jean Paul Gaultier		10.54
NBC		10.01
Alfa Romeo		9.35
Miele		9.02
Guerlain		8.56
Lavazza		8.56
Pirelli		8.42
Selfiegram		8.32
FOX		8.22
TAG Heuer		7.92
Dolce & Gabbana		7.68
Delicius		7.66
Moncler		7.42
Calzedonia		7.04
Lanvin		7.01
Pioneer		6.81
UEFA		6.68
Emporio Armani		6.60
Four Seasons		6.34
The Witcher		5.51
Clarks		5.50
Marriott		5.47

Official Profiles

Artist: Ricchi e Poveri

Date Range: 2025-12-07 → 2025-12-07

Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC)	Event	Venue	Location	Tickets
2026-02-27 03:00 UTC	Ricchi e poveri	Shepherd’s Bush Empire	London, United Kingdom	ticketmaster-uk.tm7559.net
2026-02-27 03:00 UTC	Ricchi e Poveri	O2 Shepherds Bush Empire	London, United Kingdom	songkick.com