Ricardo Villalobos

Ricardo Villalobos — electronic artist from CL.

Ricardo Villalobos, a prominent figure in microhouse and minimal techno, is known for his intricate and hypnotic tracks that showcase his background in South…

Influence: 56.02% Fanbase: 43.44% Trending: 62.31% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Allen & Heath • 179.14% • Very Strong

As of 2025-09-09

82,664

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 18:13:56 UTC

Genres

electronicelectronicmicrohouseminimal tech housegerman technominimal technotech housetechno

Biography

Ricardo Villalobos, a prominent figure in microhouse and minimal techno, is known for his intricate and hypnotic tracks that showcase his background in South American and Afro-Latin percussion. His discography, spanning from 1993 to the present, includes standout releases like Alcachofa (2003) and Thé Au Harem d'Archimède (2004). Villalobos' collaborative work, such as Re: ECM (2011) with Max Loderbauer, highlights his innovative approach to reshaping diverse musical elements. As a renowned DJ, he has performed at major festivals and consistently ranks in Resident Advisor's Top 100 DJs list.

Born in Santiago and raised in Frankfurt, Villalobos began his music career in the early '90s and quickly gained recognition for his productions under various aliases. His contributions to labels like Perlon and Playhouse helped establish him as a leading figure in the German and South American club scenes. Villalobos' exploration of albums with both dancefloor appeal and home-listening qualities, exemplified by releases like Alcachofa and Thé Au Harem d'Archimède, solidified his reputation as a boundary-pushing artist. His diverse remix work and continued output, including the 2017 Empirical House LP and the 2022 Microgestures EP, showcase his enduring creativity and influence in the electronic music landscape.

Top Brand Affinities

Report Date: 2025-09-09

Ricardo Villalobos resonates most with 25-34 & 35-44 audiences and shows durable presence in ITALY, SPAIN, CHILE. With a heavily male (74%) skew, campaigns can carry a confident voice and visual identity. Instagram is the reach spine (1,465 avg likes per post); Instagram is where fans co-sign. Affinity adjacency to Allen & Heath, Pioneer, Mixcloud makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Ricardo Villalobos score 1.77% — Moderate bucket.

Brand: Allen & HeathBrand: PioneerBrand: Mixcloud

Followers:82,664

Engagements:1,465

Rate:1.8%

Posts:90

Avg Likes:1,465

Avg Comments:20

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 82,664 · Engagements 1,465 · Rate 1.8% Posts 90 · Views 0 · Avg Likes 1,465 · Avg Comments 20 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 53% 35-44: 25% 18-24: 17% 45-64: 4%	Largest: 25-34 (53%); next: 35-44 (25%)
Gender Split	Female: 26% Male: 74% Non-binary/Other: 0%	Skews male (74%)
Top Countries	ITALY (20%) SPAIN (7%) CHILE (7%) ARGENTINA (6%) UNITED KINGDOM (6%)	Top regions: ITALY (20%), SPAIN (7%), CHILE (7%)
Platform Engagement	Instagram: 1,465 avg likes/post	best engagement: Instagram 1,465 avg likes

Top Brand Affinities

Allen & Heath

Score: 179.14

Pioneer

Score: 56.35

Mixcloud

Score: 54.66

Ableton

Score: 41.82

MOOG

Score: 34.74

Sennheiser

Score: 20.35

Trancefamily

Score: 16.16

Akai

Score: 16.06

SoundCloud

Score: 13.35

Tomorrowland

Score: 10.87

Campari

Score: 7.42

Stone Island

Score: 6.02

Brand	Category	Score
Allen & Heath		179.14
Pioneer		56.35
Mixcloud		54.66
Ableton		41.82
MOOG		34.74
Sennheiser		20.35
Trancefamily		16.16
Akai		16.06
SoundCloud		13.35
Tomorrowland		10.87
Campari		7.42
Stone Island		6.02
Jagermeister		5.95
Moët & Chandon		5.83
Movistar		5.60
Kappa		5.48
Dsquared		5.43
KARL LAGERFELD		5.17
Beats Electronics		4.96
Stüssy		4.51
Arezzo		4.16
Lollapalooza		4.11
Dolce & Gabbana		3.60
Aperol		3.54
Garnier		3.53
Heineken		3.47
Moschino		3.32
Dr. Martens		3.12
Carhartt		3.05
Spotify Music		3.00
Martini		2.96
Red Bull		2.81
Pull&Bear		2.74
Montblanc		2.68
Alfa Romeo		2.65
Bershka		2.56
Fendi		2.51
Ray-Ban		2.44
ASOS		2.42
TOM FORD		2.37
Coachella		2.34
Kodak		2.33
Jack Daniels		2.27
Valentino		2.22
Budweiser		2.19
Fila		2.18
Warner Bros		2.11
Armani		2.01
GoPro		2.00
Pantone Inc		2.00