Ricardo Montaner Brand Affinity ranks highest Univision at 18.45% . Very Strong. Score DMDB 63.51% | Fanbase 63.02%

Ricardo Montaner — pop artist from AR.

Ricardo Montaner is a renowned singer-songwriter in the Spanish-speaking world. With a grateful attitude towards God and his loyal audience, Montaner has…

Ricardo Montaner

Recognizable

Country: AR | Gender: male | Artist ID: 11e81bc6-41b7-7548-9865-a0369fe50396

Find Artist

Genres

poplatin poppoplatinlatintropical

Influential: 63.51% Fanbase: 63.02% Trending: 63.76%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 18.45% • Very Strong

As of 2025-09-09

14,356,038

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 63.51% | Fanbase 63.02% | Trending 63.76% | CAREER STAGE: MAINSTREAM

Biography

Ricardo Montaner is a renowned singer-songwriter in the Spanish-speaking world. With a grateful attitude towards God and his loyal audience, Montaner has amassed millions of followers over the years, both for his artistry and personal character.

As a composer, Montaner has written over 300 songs, including hits like "La cima del cielo," "Tan enamorados," and "Bésame." On November 28, 2020, he made history by hosting a virtual concert from Altos de Chavón, reaching over half a million viewers across six continents and 50 countries. Montaner continues to make waves in the music industry, with recent successes like the global hit "Amén" and the collaboration "Dios así lo quiso" with Juan Luis Guerra.

Report Date: 2025-09-09

Ricardo Montaner converts attention from 18-24 & 25-34 audiences across COLOMBIA, MEXICO, ARGENTINA. Audience shape is heavily female (61%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Tiktok at 12,500 avg views per post, with supportive conversation on Instagram. Shared audience with Univision, Falabella, Cafecito underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Ricardo Montaner score 0.16% — Low bucket.

Brand: UnivisionBrand: FalabellaBrand: Cafecito

Followers:14,356,038

Engagements:23,221

Rate:0.2%

Posts:4,879

Avg Likes:23,128

Avg Comments:457

Avg Views:18,245

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 14,356,038 · Engagements 23,221 · Rate 0.2% Posts 4,879 · Views 18,245 · Avg Likes 23,128 · Avg Comments 457 · Avg Views 18,245	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 42% 25-34: 34% 35-44: 13% 45-64: 6%	Largest: 18-24 (42%); next: 25-34 (34%)
Gender Split	Female: 61% Male: 39% Non-binary/Other: 0%	Skews female (61%)
Top Countries	COLOMBIA (17%) MEXICO (13%) ARGENTINA (12%) PERU (10%) VENEZUELA (9%)	Top regions: COLOMBIA (17%), MEXICO (13%), ARGENTINA (12%)
Platform Engagement	Instagram: 22,122 avg likes/post · Tiktok: 12,500 avg views/post · Youtube: 5,745 avg views/post	Best reach: Tiktok 12,500 avg views; best engagement: Instagram 22,122 avg likes

Top Brand Affinities

Univision

Score: 18.45

Falabella

Score: 15.99

Cafecito

Score: 13.05

Movistar

Score: 11.70

Suavecito

Score: 10.41

LATAM

Score: 8.24

VidaSana

Score: 6.07

American Airlines

Score: 5.00

Iberostar Hotels & Resorts

Score: 4.06

shein

Score: 2.45

Victoria's Secret

Score: 2.09

Lollapalooza

Score: 2.05

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Top Brand Affinities

Brand	Category	Score
Univision		18.45
Falabella		15.99
Cafecito		13.05
Movistar		11.70
Suavecito		10.41
LATAM		8.24
VidaSana		6.07
American Airlines		5.00
Iberostar Hotels & Resorts		4.06
shein		2.45
Victoria's Secret		2.09
Lollapalooza		2.05
Pic Collage		1.55
Versace		1.41
Bershka		1.39
Herbalife		1.28
Spotify Music		1.21
Bellagio		1.17
Heineken		1.11
Pixar		1.10
Marvel		1.10
Pepsi		1.05
L'Oréal Paris		1.04
Maybelline		1.03
musical.ly		0.98
Walt Disney		0.95
Paypal		0.93
SheInside		0.92
Pandora		0.92
FashionNova		0.89
DC Entertainment		0.80
Nikon		0.79
Vogue		0.77
Nutella		0.77
FIFA		0.76
Polaroid		0.73
Coca-Cola		0.71
H&M		0.70
Samsung Group		0.68
Lamborghini		0.66
Toyota		0.65
McDonald's		0.64
Netflix		0.61
Marvel Entertainment		0.57
Prada		0.56
Converse		0.54
National Geographic		0.53
Suzuki		0.53
Sony		0.52
Walmart		0.51