Ric Hassani

Ric Hassani — pop artist from NG.

Ric Hassani, a Nigerian Pop-African singer and songwriter, gained attention with his singles "Dance Dance Baby Dance" and "Double Double" in 2012. He made…

Influence: 56.47% Fanbase: 43.06% Trending: 63.18% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Airtel • 14.77% • Very Strong

As of 2025-09-09

941,241

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 21:08:16 UTC

Genres

popafropopnigerian popothersworldwideafricanazontobeats

Biography

Ric Hassani, a Nigerian Pop-African singer and songwriter, gained attention with his singles "Dance Dance Baby Dance" and "Double Double" in 2012. He made history in September 2015 as the first Nigerian artist to headline the Lake of Stars Festival in Malawi, and released his debut album "African Tour Select Singles 2015" followed by an EP featuring acoustic versions of his popular tracks.

In December 2015, Ric released the hit single "Gentleman" as a precursor to his successful debut album "The African Gentleman" in July 2017. Influenced by artists like Sam Smith and Boyz II Men, Ric Hassani is known for his soulful music with a blend of African and Western styles. His songs, often centered around love, showcase his unique style and have garnered millions of streams globally. Connect with him at [email protected] and explore his curated playlist "Moods by Ric Hassani" on Spotify.

Top Brand Affinities

Report Date: 2025-09-09

Ric Hassani reaches 25-34 & 18-24 audiences concentrated in NIGERIA, UNITED STATES, TANZANIA. The demographic tilt is female-leaning (52%), making the message easy to tune without losing breadth. Instagram delivers the top exposure at 1,289 avg likes per post, and Instagram maintains ongoing rapport. Affinity proximity to Airtel, CNN, Amstel suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Ric Hassani score 0.14% — Low bucket.

Brand: AirtelBrand: CNNBrand: Amstel

Followers:941,241

Engagements:1,289

Rate:0.1%

Posts:371

Avg Likes:1,289

Avg Comments:61

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 941,241 · Engagements 1,289 · Rate 0.1% Posts 371 · Views 0 · Avg Likes 1,289 · Avg Comments 61 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 58% 18-24: 25% 35-44: 12% 13-17: 4%	Largest: 25-34 (58%); next: 18-24 (25%)
Gender Split	Female: 52% Male: 48% Non-binary/Other: 0%	Skews female (52%)
Top Countries	NIGERIA (56%) UNITED STATES (6%) TANZANIA (4%) INDIA (3%) INDONESIA (2%)	Top regions: NIGERIA (56%), UNITED STATES (6%), TANZANIA (4%)
Platform Engagement	Instagram: 1,289 avg likes/post	best engagement: Instagram 1,289 avg likes

Top Brand Affinities

Airtel

Score: 14.77

CNN

Score: 8.12

Amstel

Score: 6.59

River Island

Score: 6.38

T.G.I. Friday's

Score: 5.28

FashionNova

Score: 5.07

NBC

Score: 5.00

Hennessy

Score: 4.45

ASOS

Score: 3.48

FOREX

Score: 2.95

MTV

Score: 2.86

BBC

Score: 2.67

Brand	Category	Score
Airtel		14.77
CNN		8.12
Amstel		6.59
River Island		6.38
T.G.I. Friday's		5.28
FashionNova		5.07
NBC		5.00
Hennessy		4.45
ASOS		3.48
FOREX		2.95
MTV		2.86
BBC		2.67
Vogue		2.64
Fenty beauty		2.58
H&M		2.56
SoundCloud		2.48
Dolce & Gabbana		2.30
TOM FORD		2.30
Primark		2.14
Fendi		2.11
musical.ly		2.08
Versace		1.97
Spotify Music		1.79
Pepsi		1.75
Paramount Pictures		1.73
shein		1.71
Calvin Klein		1.62
Zara		1.56
SheInside		1.48
GIVENCHY		1.46
Beats Electronics		1.44
Gucci		1.41
Adobe		1.33
Gymshark		1.30
Lexus		1.28
Forever 21		1.22
Coca-Cola		1.22
Yves Saint Laurent		1.22
Puma		1.21
Louis Vuitton		1.19
NYX Cosmetics		1.17
Guess		1.15
Airbnb		1.13
The Olympic Games		1.06
Balenciaga		1.06
NBA		1.04
Burberry		0.97
Christian Dior		0.96
Huda Beauty		0.96
Amazon		0.93