Rhett Miller
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-10
37,580
Social Media Followers
As of 2025-09-10
00:00:00
Hours Airplay
2025-12-07 16:51:39 UTC
Genres
Biography
Prior to his tenure with the Old 97's, Miller recorded his first solo album, Mythologies, in 1989. While juggling his solo pursuits, Miller continued to release albums with the Old 97's, such as Most Messed Up in 2014 and Twelfth in 2020. In addition to his music career, Miller ventured into podcasting with Wheels Off in 2019, showcasing the behind-the-scenes reality of the creative life. His latest solo endeavor, The Misfit, co-written with Sam Cohen, showcases Miller's continued evolution as a songwriter and performer.
Rhett Miller reliably reaches 25-34 & 35-44 audiences in UNITED STATES, UNITED KINGDOM, PHILIPPINES. The base is heavily male (59%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (14,677 avg views per post); Instagram layers on depth and replies. The audience sits near Ampeg, Live Nation, Marshall, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 37,580 · Engagements 377 · Rate 1.0% Posts 2,746 · Views 14,677 · Avg Likes 364 · Avg Comments 21 · Avg Views 14,677 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 35% 35-44: 25% 45-64: 21% 18-24: 17% |
Largest: 25-34 (35%); next: 35-44 (25%) |
| Gender Split |
Female: 41% Male: 59% Non-binary/Other: 0% |
Skews male (59%) |
| Top Countries |
UNITED STATES (83%) UNITED KINGDOM (3%) PHILIPPINES (3%) RUSSIA (3%) AUSTRALIA (2%) |
Top regions: UNITED STATES (83%), UNITED KINGDOM (3%), PHILIPPINES (3%) |
| Platform Engagement | Instagram: 187 avg likes/post · Youtube: 14,677 avg views/post | Best reach: Youtube 14,677 avg views; best engagement: Instagram 187 avg likes |
Top Brand Affinities
Ampeg
Live Nation
Marshall
bonappetitmag
MOOG
Amazon Music
HBO Max
Coors
Paramount Pictures
Pilsner Urquell
Pro Tools
Sennheiser
| Brand | Category | Score |
|---|---|---|
| Ampeg | 29.81 | |
| Live Nation | 25.47 | |
| Marshall | 16.68 | |
| bonappetitmag | 15.83 | |
| MOOG | 14.02 | |
| Amazon Music | 13.53 | |
| HBO Max | 13.00 | |
| Coors | 10.13 | |
| Paramount Pictures | 9.77 | |
| Pilsner Urquell | 9.02 | |
| Pro Tools | 8.96 | |
| Sennheiser | 8.79 | |
| Verizon | 8.58 | |
| Kickstarter | 8.47 | |
| Delta | 7.87 | |
| Jameson | 7.14 | |
| Cadillac | 6.83 | |
| Nixon | 6.68 | |
| Kroger | 6.51 | |
| NBC | 6.27 | |
| Spotify Music | 6.07 | |
| Columbia Pictures | 6.00 | |
| Walgreens | 5.82 | |
| NHL | 5.82 | |
| iHeartRadio Music Awards | 5.45 | |
| Margaritaville | 5.25 | |
| Comedy Central | 5.17 | |
| Emporium | 5.16 | |
| Hurley | 4.88 | |
| Gillette | 4.85 | |
| Showtime | 4.70 | |
| Guinness | 4.68 | |
| Anthropologie | 4.65 | |
| Holden | 4.57 | |
| Busch | 4.53 | |
| Airbnb | 4.48 | |
| CNN | 4.43 | |
| The Home Depot | 4.33 | |
| Pfizer | 4.30 | |
| Heinz | 4.29 | |
| Bethesda Softworks | 4.08 | |
| FedEx | 3.78 | |
| Costco | 3.74 | |
| Pixar | 3.68 | |
| Budweiser | 3.63 | |
| Oculus | 3.55 | |
| ESPN | 3.50 | |
| NFL | 3.28 | |
| Leica | 3.21 | |
| MTV | 3.07 |
Official Profiles
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-12 03:00 UTC | Rhett Miller | Union Stage | Washington, United States | |
| 2025-12-13 03:00 UTC | Rhett Miller | 118 NORTH | wayne, United States | |
| 2025-12-14 03:00 UTC | Rhett Miller | Club Cafe | Pittsburgh, United States | |
| 2025-12-15 03:00 UTC | Rhett Miller | Southern Crescent Galley and Bar | Charlottesville, United States | |
| 2025-12-15 03:30 UTC | Rhett Miller | Southern Café & Music Hall | Charlottesville, United States | |
| 2025-12-20 04:00 UTC | Rhett Miller | Bearsville Theater | Town of Woodstock, United States | |
| 2025-12-30 04:00 UTC | Old 97's, Rhett Miller | SPACE | Evanston, United States | |
| 2025-12-30 04:00 UTC | Rhett Miller | Evanston SPACE | Evanston, United States | |
| 2025-12-31 04:00 UTC | Rhett Miller | Evanston SPACE | Evanston, United States | |
| 2025-12-31 04:00 UTC | Old 97's, Rhett Miller | SPACE | Evanston, United States | |
| 2026-01-01 05:00 UTC | Old 97's, Rhett Miller | SPACE | Evanston, United States | |
| 2026-01-01 05:00 UTC | Rhett Miller | Evanston SPACE | Evanston, United States | |
| 2026-01-11 08:00 UTC | TEXAS PRO BASEBALL LEGENDS CRUISE 2026 | Harmony of the Seas | galveston, United States | — |
| 2026-01-12 03:00 UTC | Texas Baseball Legends Cruise 2026 | Harmony of the Seas | galveston, United States | — |
