Reyna Roberts

Reyna Roberts — pop artist from US.

Reyna Roberts, a rising star in the country music scene, is known for her powerful vocals and unique blend of influences that span from Beyonce to Chris…

Influence: 50.68% Fanbase: 16.35% Trending: 67.85% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 24.51% • Very Strong

As of 2025-09-09

709,813

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:30:28 UTC

Genres

poppopcountrycountrybluesblack americana

Biography

Reyna Roberts, a rising star in the country music scene, is known for her powerful vocals and unique blend of influences that span from Beyonce to Chris Stapleton. Embracing the "Outlaw Country" ethos, she has garnered praise for her anthemic sound that sets her apart in the industry. Roberts has shared the stage with country legends like Reba McEntire and Jamey Johnson, and has been recognized as an Amazon Music Breakthrough Artist and a CMT Next Women of Country.

With the release of her debut album, "Bad Girl Bible Vol 1," where she wrote and co-produced every track, Roberts solidifies her place as an authentic and versatile artist. Her music has garnered attention from a wide range of publications, including Rolling Stone, Billboard, and American Songwriter, showcasing her cross-genre appeal and undeniable talent that resonates with fans and critics alike.

Top Brand Affinities

Report Date: 2025-09-09

Reyna Roberts is a clear fit for 25-34 & 18-24 audiences with strength across UNITED STATES, BRAZIL, CANADA. The audience is heavily female (68%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (3,256 avg views per post); Instagram builds the community layer. Affinity data highlights Live Nation, Shea Moisture, Houston Livestock Show and Rodeo, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Reyna Roberts score 0.59% — Low bucket.

Brand: Live NationBrand: Shea MoistureBrand: Houston Livestock Show and Rodeo

Followers:709,813

Engagements:4,206

Rate:0.6%

Posts:400

Avg Likes:4,158

Avg Comments:92

Avg Views:4,586

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 709,813 · Engagements 4,206 · Rate 0.6% Posts 400 · Views 4,586 · Avg Likes 4,158 · Avg Comments 92 · Avg Views 4,586	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 41% 18-24: 34% 35-44: 15% 45-64: 6%	Largest: 25-34 (41%); next: 18-24 (34%)
Gender Split	Female: 68% Male: 32% Non-binary/Other: 0%	Skews female (68%)
Top Countries	UNITED STATES (87%) BRAZIL (5%) CANADA (3%) MEXICO (3%) NIGERIA (3%)	Top regions: UNITED STATES (87%), BRAZIL (5%), CANADA (3%)
Platform Engagement	Instagram: 3,694 avg likes/post · Tiktok: 3,256 avg views/post · Youtube: 1,330 avg views/post	Best reach: Tiktok 3,256 avg views; best engagement: Instagram 3,694 avg likes

Top Brand Affinities

Live Nation

Score: 24.51

Shea Moisture

Score: 19.21

Houston Livestock Show and Rodeo

Score: 17.16

WNBA

Score: 15.79

Amazon Music

Score: 13.38

Steve Madden

Score: 11.60

ULTA Beauty

Score: 11.14

Barbie

Score: 9.54

Delta

Score: 8.21

Verizon

Score: 7.97

NBC

Score: 7.65

boohoo

Score: 7.55

Brand	Category	Score
Live Nation		24.51
Shea Moisture		19.21
Houston Livestock Show and Rodeo		17.16
WNBA		15.79
Amazon Music		13.38
Steve Madden		11.60
ULTA Beauty		11.14
Barbie		9.54
Delta		8.21
Verizon		7.97
NBC		7.65
boohoo		7.55
Walgreens		7.37
Macy's		7.27
iHeartRadio Music Awards		7.12
Marshalls		7.10
Milani Cosmetics		6.98
Hot Topic		6.91
OLD NAVY		6.74
Influenster		6.52
Publix		6.02
Kroger		5.75
NORDSTROM		5.29
Hennessy		5.21
ASOS		4.91
FedEx		4.43
Chick-fil-A		4.31
Mortal Kombat		4.24
Coach		4.16
American Eagle		4.15
BH Cosmetics		4.11
FashionNova		4.05
Kate Spade		4.02
Urban Outfitters		3.96
CNN		3.95
Philips		3.95
Taco Bell		3.91
Nickelodeon		3.65
Sephora		3.35
MTV		3.23
Christian Louboutin		3.19
Michael Kors		3.13
Marc Jacobs		3.06
NARS Cosmetics		3.01
Urban Decay Cosmetics		2.98
Benefit Cosmetics		2.89
Los Angeles Lakers		2.86
Maybelline		2.84
ESPN		2.82
Fendi		2.80