Reykon Brand Affinity ranks highest Bodytech at 27.62% . Very Strong. Score DMDB 64.11% | Fanbase 54.59%

Reykon — pop artist from CO.

Reykon, born Andrés Felipe Robledo Londono on December 26, 1986, is a Colombian reggaeton singer and songwriter known for his hit singles such as "Se Aloca"…

Reykon

Recognizable

Country: CO | Gender: male | Artist ID: 11e81bd3-418a-d9ae-9ff7-a0369fe50396

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Genres

poplatin popasian pophip-hop & raptrap latinolatin hip hopurbano latinolatinlatinreggaetonreggaeton colombianoreggaeton flowperreourbano latino

Influential: 64.11% Fanbase: 54.59% Trending: 68.88%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Bodytech • 27.62% • Very Strong

As of 2025-09-09

9,272,818

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 64.11% | Fanbase 54.59% | Trending 68.88% | CAREER STAGE: MAINSTREAM

Biography

Reykon, born Andrés Felipe Robledo Londono on December 26, 1986, is a Colombian reggaeton singer and songwriter known for his hit singles such as "Se Aloca" and "Te Gateo." In 2007, he embarked on a solo career after co-founding the group RTM in high school. Reykon gained international recognition with his 2009 single "La Santa," which received airplay in Colombia, Puerto Rico, and other South American countries.

In 2010, Reykon's collaboration with J. Balvin on "Se Aloca" earned him a nomination for Urban Song of the Year at the Shock Awards. Over the years, he has worked with artists like Daddy Yankee and Karol G, solidifying his status as a prominent figure in the urban Latin music scene. Reykon's 2014 single "Secretos" topped radio charts in Latin America and became a club anthem in select U.S. cities. Despite a vocal cord surgery in 2016, he made a successful comeback in 2017 with the platinum-certified single "Dejame Te Explico." In 2018, Reykon released his debut album "El Lider," featuring collaborations with industry heavyweights like Nicky Jam and Daddy Yankee.

Report Date: 2025-09-09

Reykon stands out with 18-24 & 25-34 audiences across COLOMBIA, VENEZUELA, ECUADOR. The profile is heavily male (56%), and content lands hardest on Youtube, where posts average 1,599 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Bodytech, Suavecito, Movistar, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Reykon a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Reykon score 0.05% — Low bucket.

Brand: BodytechBrand: SuavecitoBrand: Movistar

Followers:9,272,818

Engagements:4,889

Rate:0.1%

Posts:537

Avg Likes:4,885

Avg Comments:118

Avg Views:1,599

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 9,272,818 · Engagements 4,889 · Rate 0.1% Posts 537 · Views 1,599 · Avg Likes 4,885 · Avg Comments 118 · Avg Views 1,599	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 66% 25-34: 23% 13-17: 7% 35-44: 4%	Largest: 18-24 (66%); next: 25-34 (23%)
Gender Split	Female: 44% Male: 56% Non-binary/Other: 0%	Skews male (56%)
Top Countries	COLOMBIA (32%) VENEZUELA (16%) ECUADOR (11%) SPAIN (6%) PERU (5%)	Top regions: COLOMBIA (32%), VENEZUELA (16%), ECUADOR (11%)
Platform Engagement	Instagram: 4,825 avg likes/post · Youtube: 1,599 avg views/post	Best reach: Youtube 1,599 avg views; best engagement: Instagram 4,825 avg likes

Top Brand Affinities

Bodytech

Score: 27.62

Suavecito

Score: 10.84

Movistar

Score: 7.00

CNN

Score: 3.65

Amway

Score: 3.47

Barber Shop Connect

Score: 3.03

Cafecito

Score: 2.89

Tomorrowland

Score: 2.68

VidaSana

Score: 2.38

Transformers

Score: 2.06

Ducati

Score: 1.90

Bershka

Score: 1.67

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Top Brand Affinities

Brand	Category	Score
Bodytech		27.62
Suavecito		10.84
Movistar		7.00
CNN		3.65
Amway		3.47
Barber Shop Connect		3.03
Cafecito		2.89
Tomorrowland		2.68
VidaSana		2.38
Transformers		2.06
Ducati		1.90
Bershka		1.67
musical.ly		1.55
Renault		1.52
Versace		1.47
Herbalife		1.46
BBC		1.30
Pepsi		1.23
Guess		1.21
Mitsubishi Motors		1.19
Anastasia Beverly Hills		1.19
Maybelline		1.07
Cartier		1.04
KTM		0.99
Pixar		0.96
Los Angeles Lakers		0.95
SheInside		0.94
Tommy Hilfiger		0.93
L'Oréal Paris		0.93
Huda Beauty		0.91
NYX Cosmetics		0.91
Grand Theft Auto		0.90
SoundCloud		0.88
Pandora		0.87
Balenciaga		0.86
Sony		0.86
Marvel		0.84
H&M		0.84
Vans		0.84
Spotify Music		0.81
Lamborghini		0.79
Chevrolet		0.79
Mazda		0.79
Yamaha		0.78
FIFA		0.77
Toyota		0.77
Puma		0.77
Nike		0.77
PlayStation		0.74
Adidas		0.73