Rex the Dog

Rex the Dog

Country: GB | Gender: male

Influence: 50.02% Fanbase: 23.00% Trending: 63.54% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 190.60% • Very Strong

As of 2025-09-10

36,918

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 10:09:25 UTC

Genres

electronicelectronicfilter houseelectroclashelectrofoxhousedance

Biography

Rex the Dog, a project helmed by veteran producer Jake Williams, is known for its infectious '80s-inspired electro house singles that feature sturdy midtempo beats, burbling basslines, and melodic synth riffs. Williams, who had success in the '90s under various monikers, shifted to a more experimental direction with the Rex the Dog alias, garnering attention for his distinctive sound. In 2023, Williams unveiled a new evolution of the Rex the Dog project with the release of "Change This Pain For Ecstasy," which incorporated a prominent vocal hook, marking a significant development in the project's musical direction.

Rex the Dog Marketing Affinity & Brand Fit Data

Report Date: 2025-09-10

Rex the Dog converts attention from 25-34 & 35-44 audiences across UNITED KINGDOM, UNITED STATES, SPAIN. Audience shape is heavily male (84%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Instagram at 823 avg likes per post, with supportive conversation on Instagram. Shared audience with MOOG, Allen & Heath, Mixcloud underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Rex the Dog score 4.26%Very Strong bucket.
Brand: MOOGBrand: Allen & HeathBrand: Mixcloud
Followers:36,918
Engagements:1,247
Rate:3.4%
Posts:924
Views:8,584
Avg Likes:1,205
Avg Comments:66
Avg Views:8,584

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 36,918 · Engagements 1,247 · Rate 3.4%
Posts 924 · Views 8,584 · Avg Likes 1,205 · Avg Comments 66 · Avg Views 8,584
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 47%
35-44: 31%
18-24: 12%
45-64: 9%
Largest: 25-34 (47%); next: 35-44 (31%)
Gender Split Female: 16%
Male: 84%
Non-binary/Other: 0%
Skews male (84%)
Top Countries UNITED KINGDOM (16%)
UNITED STATES (14%)
SPAIN (12%)
MEXICO (7%)
GERMANY (7%)
Top regions: UNITED KINGDOM (16%), UNITED STATES (14%), SPAIN (12%)
Platform Engagement Instagram: 823 avg likes/post best engagement: Instagram 823 avg likes

Top Brand Affinities

MOOG
Score: 190.60
Allen & Heath
Score: 183.41
Mixcloud
Score: 146.34
Ableton
Score: 91.53
Pioneer
Score: 73.99
Akai
Score: 64.03
Sennheiser
Score: 29.68
SoundCloud
Score: 27.39
Trancefamily
Score: 19.62
Akg
Score: 15.11
Amazon Music
Score: 11.39
Tomorrowland
Score: 11.30
Brand Category Score
MOOG 190.60
Allen & Heath 183.41
Mixcloud 146.34
Ableton 91.53
Pioneer 73.99
Akai 64.03
Sennheiser 29.68
SoundCloud 27.39
Trancefamily 19.62
Akg 15.11
Amazon Music 11.39
Tomorrowland 11.30
Pro Tools 10.70
Jagermeister 9.35
Atmos 9.30
Spotify Music 8.62
Arduino 8.22
Beats Electronics 8.20
Vauxhall 7.75
Tate Modern 7.26
Garnier 7.24
DeLorean Motor Company 6.51
Coachella 5.65
Stüssy 5.19
Holden 5.03
Kickstarter 4.59
Heinz 4.27
Warner Bros 4.04
Lollapalooza 3.83
Leica 3.80
Carhartt 3.63
Bacardi 3.56
Matrix 3.46
Dr. Martens 3.41
MTV 3.21
Columbia Pictures 3.04
Heineken 2.77
Aperol 2.68
Showtime 2.66
BBC 2.57
Guinness 2.48
The North Face 2.32
Polaroid 2.29
Yamaha 2.29
Fujifilm 2.27
Kodak 2.24
Red Bull 2.20
Nintendo 2.12
Paramount Pictures 2.10
Lego 2.03

Official Profiles

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Artist: Rex the Dog

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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