Reverend and The Makers

Reverend and The Makers — pop artist from GB.

Reverend and the Makers return in 2022 with their latest track, 'Heatwave in the Cold North', blending Sheffield origins and classic soul influences. Frontman…

Influence: 52.96% Fanbase: 32.82% Trending: 63.03% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Fred Perry • 72.07% • Very Strong

As of 2025-09-09

51,305

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 08:01:59 UTC

Genres

popsheffield indiepoprockmodern rockrockalternativealternativeindie rockeuropeanbritpop

Biography

Reverend and the Makers return in 2022 with their latest track, 'Heatwave in the Cold North', blending Sheffield origins and classic soul influences. Frontman Jon 'Rev' McClure describes the song as a sun-soaked northern soul vibe reminiscent of a lazy day with a lover, infused with tropical beats and smooth lyricism setting the tone for their upcoming album.

With a successful track record of six top 20 albums, Reverend and the Makers present a new era with a fresh sound and image, targeting a younger audience through platforms like TikTok. Jon McClure embarks on a cultural journey from Sheffield to Kitwe, Zambia, collaborating with a diverse range of local artists during a 34-day expedition across 15 countries, bridging musical and cultural gaps with established and emerging talents.

Top Brand Affinities

Report Date: 2025-09-09

Reverend and The Makers resonates with 18-24 & 25-34 audiences and sustains presence in UNITED KINGDOM, BRAZIL, UNITED STATES. The demographic is heavily male (76%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 1,049 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Fred Perry, Carling, ITV maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Reverend and The Makers score 1.63% — Moderate bucket.

Brand: Fred PerryBrand: CarlingBrand: ITV

Followers:51,305

Engagements:834

Rate:1.6%

Posts:2,151

Avg Likes:833

Avg Comments:40

Avg Views:1,049

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 51,305 · Engagements 834 · Rate 1.6% Posts 2,151 · Views 1,049 · Avg Likes 833 · Avg Comments 40 · Avg Views 1,049	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 34% 25-34: 32% 35-44: 19% 45-64: 11%	Largest: 18-24 (34%); next: 25-34 (32%)
Gender Split	Female: 24% Male: 76% Non-binary/Other: 0%	Skews male (76%)
Top Countries	UNITED KINGDOM (59%) BRAZIL (7%) UNITED STATES (3%) FRANCE (3%) JAPAN (3%)	Top regions: UNITED KINGDOM (59%), BRAZIL (7%), UNITED STATES (3%)
Platform Engagement	Instagram: 807 avg likes/post · Youtube: 1,049 avg views/post	Best reach: Youtube 1,049 avg views; best engagement: Instagram 807 avg likes

Top Brand Affinities

Fred Perry

Score: 72.07

Carling

Score: 46.38

ITV

Score: 41.86

Sweaty Betty

Score: 26.73

Morrisons

Score: 21.88

Sky Sports

Score: 21.31

Peroni

Score: 21.00

Waitrose

Score: 18.57

Stone Island

Score: 18.19

Barbour

Score: 16.63

LG Group

Score: 15.90

Mixcloud

Score: 15.20

Brand	Category	Score
Fred Perry		72.07
Carling		46.38
ITV		41.86
Sweaty Betty		26.73
Morrisons		21.88
Sky Sports		21.31
Peroni		21.00
Waitrose		18.57
Stone Island		18.19
Barbour		16.63
LG Group		15.90
Mixcloud		15.20
Carlsberg		14.51
Umbro		13.82
Marks & Spencer		13.60
Sainsbury's		12.89
ASDA		11.71
Clarks		11.19
Costa Coffee		11.07
Selfridges		11.06
Beck`s		10.81
Guinness		10.50
Vauxhall		10.30
All Saints		10.11
Tesco		9.20
Dr. Martens		8.81
Paul Smith		8.77
Easyjet		8.66
ALDI		8.59
Stella Artois		8.25
Next		7.53
BBC		7.09
Vivienne Westwood		7.08
Tate Modern		7.06
Ryanair		6.21
River Island		6.17
boohoo		5.68
Pilsner Urquell		5.43
Baileys		5.24
Cadbury		5.23
Primark		4.71
Lush		4.70
Showtime		4.50
Spotify Music		4.39
Columbia Pictures		4.27
Topshop		4.15
ASOS		4.13
Harrods		4.04
eBay		4.02
Jack Daniels		3.88