
Residente
Genres
Top Brand Affinity
Highest overlapping lifestyle brand
16,718,064
Social Media Followers
00:00:00
Hours Airplay
Scores
Biography
Raised in a middle-class neighborhood, Residente developed a passion for music and art from a young age, initially focusing on baseball before teaching himself to play guitar and drums. After pursuing a Bachelor's degree in Fine Arts and post-graduate studies in Georgia, he transitioned to a career in music, eventually forming Calle 13 in 2004 with Visitante. The group's socially conscious and musically diverse approach to hip-hop gained widespread acclaim, leading to collaborations with artists like Nelly Furtado and Alejandro Sanz. Following the success of Calle 13, Residente embarked on a solo career, releasing his self-titled album in 2017, which earned him a Latin Grammy for Best Urban Music album.
Residente engages 18-24 & 25-34 audiences with repeatable results in COLOMBIA, MEXICO, ARGENTINA. The fan base skews heavily male (70%), giving a straightforward map for media and merchandising. Velocity is clearest on Tiktok (635,550 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Movistar, Cafecito, LATAM, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
Metric | Value | Why It Matters |
---|---|---|
Social Snapshot |
Followers 16,718,064 · Engagements 417,858 · Rate 2.5% Posts 279 · Views 901,678 · Avg Likes 402,051 · Avg Comments 5,298 · Avg Views 901,678 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
Age Breakdown |
18-24: 55% 25-34: 31% 13-17: 6% 35-44: 6% |
Largest: 18-24 (55%); next: 25-34 (31%) |
Gender Split |
Female: 30% Male: 70% Non-binary/Other: 0% |
Skews male (70%) |
Top Countries |
COLOMBIA (17%) MEXICO (14%) ARGENTINA (13%) UNITED STATES (10%) SPAIN (8%) |
Top regions: COLOMBIA (17%), MEXICO (14%), ARGENTINA (13%) |
Platform Engagement | Instagram: 324,237 avg likes/post · Tiktok: 635,550 avg views/post · Youtube: 266,128 avg views/post | Best reach: Tiktok 635,550 avg views; best engagement: Instagram 324,237 avg likes |
Top Brand Affinities
Movistar
Cafecito
LATAM
Suavecito
American Airlines
VidaSana
Bacardi
Lollapalooza
musical.ly
Heineken
Transformers
Spotify Music
Brand | Category | Score |
---|---|---|
Movistar | 10.67 | |
Cafecito | 7.86 | |
LATAM | 7.78 | |
Suavecito | 6.26 | |
American Airlines | 6.07 | |
VidaSana | 3.95 | |
Bacardi | 3.14 | |
Lollapalooza | 2.88 | |
musical.ly | 1.74 | |
Heineken | 1.68 | |
Transformers | 1.55 | |
Spotify Music | 1.54 | |
Warner Bros | 1.53 | |
Los Angeles Lakers | 1.49 | |
FIFA | 1.45 | |
Beats Electronics | 1.42 | |
Herbalife | 1.42 | |
Airbnb | 1.41 | |
Versace | 1.38 | |
Coca-Cola | 1.33 | |
HBO | 1.33 | |
GoPro | 1.21 | |
NBA | 1.19 | |
Marvel | 1.19 | |
Harley-Davidson | 1.19 | |
Red Bull | 1.18 | |
BBC | 1.17 | |
SoundCloud | 1.15 | |
Pandora | 1.14 | |
Nikon | 1.13 | |
Polaroid | 1.11 | |
Universal | 1.11 | |
Pixar | 1.08 | |
shein | 1.08 | |
Pepsi | 1.06 | |
Microsoft | 1.05 | |
Guess | 1.05 | |
Pokemon Go | 1.03 | |
DC Entertainment | 1.03 | |
SWAROVSKI | 1.00 | |
Yamaha | 0.94 | |
WWE | 0.92 | |
Netflix | 0.92 | |
Star Wars | 0.91 | |
SheInside | 0.91 | |
National Geographic | 0.91 | |
Suzuki | 0.90 | |
Lamborghini | 0.88 | |
PlayStation | 0.87 | |
Tesla Motors | 0.87 |
Official Profiles
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LoginArtist: Residente
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-09-10)
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Artist Performace Report
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Estimate Royalties: $0.00 ? $0.00 (+0.00) Royalties measurement are based on average industry payout and may vary by artist
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