Residente

Residente

Recognizable

Country: PR | Gender: male | Artist ID: 11e81bbf-f2de-5212-a895-a0369fe50396

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Genres

hip-hop & rapvenezuelan hip hophip hop
Influential: 61.24% Fanbase: 49.54% Trending: 67.08%
As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Movistar • 10.67% • Very Strong
As of 2025-09-09

16,718,064

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 61.24% | Fanbase 49.54% | Trending 67.08% | CAREER STAGE: MAINSTREAM

Biography

Residente, born René Pérez Joglar, is a multi-talented artist known for his work as a rapper, singer, writer, producer, and film director. Alongside his stepbrother Visitante (Eduardo José Cabra Martínez), he co-founded the acclaimed rap group Calle 13, which has garnered 24 Latin Grammy awards, the most for a single group in Latin music history. Residente holds a Fine Arts degree and is recognized for his social and humanitarian efforts in partnership with organizations such as UNICEF and Amnesty International.

Raised in a middle-class neighborhood, Residente developed a passion for music and art from a young age, initially focusing on baseball before teaching himself to play guitar and drums. After pursuing a Bachelor's degree in Fine Arts and post-graduate studies in Georgia, he transitioned to a career in music, eventually forming Calle 13 in 2004 with Visitante. The group's socially conscious and musically diverse approach to hip-hop gained widespread acclaim, leading to collaborations with artists like Nelly Furtado and Alejandro Sanz. Following the success of Calle 13, Residente embarked on a solo career, releasing his self-titled album in 2017, which earned him a Latin Grammy for Best Urban Music album.
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Residente Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Residente engages 18-24 & 25-34 audiences with repeatable results in COLOMBIA, MEXICO, ARGENTINA. The fan base skews heavily male (70%), giving a straightforward map for media and merchandising. Velocity is clearest on Tiktok (635,550 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Movistar, Cafecito, LATAM, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Residente score 2.50%Strong bucket.
Brand: MovistarBrand: CafecitoBrand: LATAM
Followers:16,718,064
Engagements:417,858
Rate:2.5%
Posts:279
Views:901,678
Avg Likes:402,051
Avg Comments:5,298
Avg Views:901,678

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 16,718,064 · Engagements 417,858 · Rate 2.5%
Posts 279 · Views 901,678 · Avg Likes 402,051 · Avg Comments 5,298 · Avg Views 901,678
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 55%
25-34: 31%
13-17: 6%
35-44: 6%
Largest: 18-24 (55%); next: 25-34 (31%)
Gender Split Female: 30%
Male: 70%
Non-binary/Other: 0%
Skews male (70%)
Top Countries COLOMBIA (17%)
MEXICO (14%)
ARGENTINA (13%)
UNITED STATES (10%)
SPAIN (8%)
Top regions: COLOMBIA (17%), MEXICO (14%), ARGENTINA (13%)
Platform Engagement Instagram: 324,237 avg likes/post · Tiktok: 635,550 avg views/post · Youtube: 266,128 avg views/post Best reach: Tiktok 635,550 avg views; best engagement: Instagram 324,237 avg likes

Top Brand Affinities

Movistar
Score: 10.67
Cafecito
Score: 7.86
LATAM
Score: 7.78
Suavecito
Score: 6.26
American Airlines
Score: 6.07
VidaSana
Score: 3.95
Bacardi
Score: 3.14
Lollapalooza
Score: 2.88
musical.ly
Score: 1.74
Heineken
Score: 1.68
Transformers
Score: 1.55
Spotify Music
Score: 1.54
Brand Category Score
Movistar 10.67
Cafecito 7.86
LATAM 7.78
Suavecito 6.26
American Airlines 6.07
VidaSana 3.95
Bacardi 3.14
Lollapalooza 2.88
musical.ly 1.74
Heineken 1.68
Transformers 1.55
Spotify Music 1.54
Warner Bros 1.53
Los Angeles Lakers 1.49
FIFA 1.45
Beats Electronics 1.42
Herbalife 1.42
Airbnb 1.41
Versace 1.38
Coca-Cola 1.33
HBO 1.33
GoPro 1.21
NBA 1.19
Marvel 1.19
Harley-Davidson 1.19
Red Bull 1.18
BBC 1.17
SoundCloud 1.15
Pandora 1.14
Nikon 1.13
Polaroid 1.11
Universal 1.11
Pixar 1.08
shein 1.08
Pepsi 1.06
Microsoft 1.05
Guess 1.05
Pokemon Go 1.03
DC Entertainment 1.03
SWAROVSKI 1.00
Yamaha 0.94
WWE 0.92
Netflix 0.92
Star Wars 0.91
SheInside 0.91
National Geographic 0.91
Suzuki 0.90
Lamborghini 0.88
PlayStation 0.87
Tesla Motors 0.87

Official Profiles

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Artist: Residente

Date Range: 2025-09-10 → 2025-09-10
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Residente today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

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Total Streams

No streaming audience data is available for this artist yet.

Radio Spins (2025-09-10)

Aired At Song Station Location Duration (s)
No spins for today.

Popularity (2025-09-09)

Platform%
No data.

Artist Performace Report

Streams: 0 ? 0 (+0.00%)

Estimate Royalties: $0.00 ? $0.00 (+0.00) Royalties measurement are based on average industry payout and may vary by artist

Audience (latest followers)
Total: 0
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Popularity Change (%)
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Streams & Royalties
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Royalties$0.00$0.00+0.00

Artist Ranking, Popularity and Social Media Influence measured accurately with AI.