REO Speedwagon Brand Affinity ranks highest Live Nation at 38.89% . Very Strong. Score DMDB 67.56% | Fanbase 61.09%

REO Speedwagon — rock artist from US.

Formed in 1968 by University of Illinois students Neal Doughty and Alan Gratzer, REO Speedwagon initially struggled to find mainstream success. After lineup…

REO Speedwagon

Recognizable

Country: US | Artist ID: 11e81bc8-b359-a390-a4ff-a0369fe50396

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Genres

rockrockalbum rockhard rockheartland rocksoft rockclassic rockmellow goldpop rock

Influential: 67.56% Fanbase: 61.09% Trending: 70.80%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 38.89% • Very Strong

As of 2025-09-09

647,098

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 67.56% | Fanbase 61.09% | Trending 70.80% | CAREER STAGE: MAINSTREAM

Biography

Formed in 1968 by University of Illinois students Neal Doughty and Alan Gratzer, REO Speedwagon initially struggled to find mainstream success. After lineup changes and shifts in musical direction, the band achieved commercial breakthrough in the late '70s with hits like "Keep on Loving You" and "Take It on the Run" from their landmark album "Hi Infidelity." Throughout the '80s, REO continued to release successful albums and singles, but faced challenges as the decade progressed.

Following lineup changes and a period of declining interest in the '90s, REO Speedwagon experienced a resurgence in the late '90s due to a renewed interest in classic rock bands. The band continued to tour extensively and release compilations, with their iconic album "Hi Infidelity" earning a diamond certification in 2017. Despite the passing of original bassist Gregg Philbin and guitarist Gary Richrath, REO Speedwagon remains active, touring with other classic rock acts and releasing new music with a lineup that includes founding member Neal Doughty and longtime members Bruce Hall, Dave Amato, and Bryan Hitt.

Report Date: 2025-09-09

REO Speedwagon is already in the conversation with 25-34 & 35-44 audiences in UNITED STATES, PHILIPPINES, BRAZIL. The audience is heavily male (64%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (8,354 avg views per post); Youtube confirms credibility in-thread. Affinity proximity to Live Nation, Amazon Music, Delta points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist REO Speedwagon score 0.08% — Low bucket.

Brand: Live NationBrand: Amazon MusicBrand: Delta

Followers:647,098

Engagements:493

Rate:0.1%

Posts:1,084

Avg Likes:463

Avg Comments:30

Avg Views:8,354

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 647,098 · Engagements 493 · Rate 0.1% Posts 1,084 · Views 8,354 · Avg Likes 463 · Avg Comments 30 · Avg Views 8,354	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 30% 35-44: 26% 18-24: 22% 45-64: 20%	Largest: 25-34 (30%); next: 35-44 (26%)
Gender Split	Female: 36% Male: 64% Non-binary/Other: 0%	Skews male (64%)
Top Countries	UNITED STATES (40%) PHILIPPINES (10%) BRAZIL (8%) ARGENTINA (4%) CANADA (3%)	Top regions: UNITED STATES (40%), PHILIPPINES (10%), BRAZIL (8%)
Platform Engagement	Instagram: 219 avg likes/post · Youtube: 8,354 avg views/post	Best reach: Youtube 8,354 avg views; best engagement: Youtube 244 avg likes

Top Brand Affinities

Live Nation

Score: 38.89

Amazon Music

Score: 10.76

Delta

Score: 10.00

iHeartRadio Music Awards

Score: 9.54

Margaritaville

Score: 8.14

Verizon

Score: 7.73

NBC

Score: 7.64

MTV

Score: 6.99

Pontiac

Score: 6.75

Columbia Pictures

Score: 6.56

FOX

Score: 6.41

American Airlines

Score: 6.40

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Top Brand Affinities

Brand	Category	Score
Live Nation		38.89
Amazon Music		10.76
Delta		10.00
iHeartRadio Music Awards		9.54
Margaritaville		8.14
Verizon		7.73
NBC		7.64
MTV		6.99
Pontiac		6.75
Columbia Pictures		6.56
FOX		6.41
American Airlines		6.40
DeLorean Motor Company		6.38
WW		5.98
ESPN		5.87
Paramount Pictures		5.85
Hot Topic		5.84
Bud Light		5.70
Coors		5.66
Kroger		5.42
Taco Bell		5.42
Publix		5.34
Macy's		5.23
Tesla Motors		4.98
Busch		4.90
CNN		4.61
Movistar		4.28
NHL		4.17
Amway		3.99
Cadillac		3.86
NFL		3.77
Nickelodeon		3.76
Budweiser		3.68
Gillette		3.68
Walmart		3.67
FedEx		3.64
PetSmart		3.33
Bellagio		3.15
Spotify Music		3.14
Comedy Central		3.04
WWE		2.97
Jack Daniels		2.89
Pixar		2.86
Pepsi		2.70
Snoopy And The Peanuts Gang		2.69
Philips		2.62
AMC		2.57
Costco		2.56
Emporium		2.56
Lollapalooza		2.54