Reneé Rapp Brand Affinity ranks highest Glossier at 13.64% . Very Strong. Score DMDB 66.33% | Fanbase 54.45%

Reneé Rapp — pop artist from US.

Reneé Rapp, a North Carolina native, discovered her passion for music at a young age, writing and recording songs as a teenager. Her career gained momentum…

Reneé Rapp

Recognizable

Country: US | Gender: female | Artist ID: 6155dfce-7202-4ffe-916e-9790d928f6fa

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Genres

poppopindie popalternativealt z

Influential: 66.33% Fanbase: 54.45% Trending: 72.28%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Glossier • 13.64% • Very Strong

As of 2025-09-09

7,170,904

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 66.33% | Fanbase 54.45% | Trending 72.28% | CAREER STAGE: MAINSTREAM

Biography

Reneé Rapp, a North Carolina native, discovered her passion for music at a young age, writing and recording songs as a teenager. Her career gained momentum with her role as Regina George in the Tony-nominated Mean Girls musical on Broadway. She received acclaim for her performance as "Leighton" in the HBO Max series "The Sex Lives of College Girls," written by Mindy Kaling. Rapp now focuses on her music, sharing personal experiences and vulnerabilities in her songs, including the track "Tattoos."

With a recent signing to Interscope Records, Rapp continues to explore her creativity and connect with her expanding fan base through her music, embracing a bold showcase of vulnerability in her work.

Report Date: 2025-09-09

Reneé Rapp connects with 18-24 & 25-34 audiences and shows durable traction across UNITED STATES, BRAZIL, UNITED KINGDOM. With a heavily female (77%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Tiktok, where posts average 725,900 avg views per post; Instagram adds dependable engagement depth. Overlap with Glossier, Barbie, Schwartz's highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Reneé Rapp moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Reneé Rapp score 6.20% — Very Strong bucket.

Brand: GlossierBrand: BarbieBrand: Schwartz's

Followers:7,170,904

Engagements:444,702

Rate:6.2%

Posts:1,348

Avg Likes:434,306

Avg Comments:1,606

Avg Views:759,591

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 7,170,904 · Engagements 444,702 · Rate 6.2% Posts 1,348 · Views 759,591 · Avg Likes 434,306 · Avg Comments 1,606 · Avg Views 759,591	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 59% 25-34: 24% 13-17: 11% 35-44: 4%	Largest: 18-24 (59%); next: 25-34 (24%)
Gender Split	Female: 77% Male: 23% Non-binary/Other: 0%	Skews female (77%)
Top Countries	UNITED STATES (39%) BRAZIL (10%) UNITED KINGDOM (8%) CANADA (5%) FRANCE (3%)	Top regions: UNITED STATES (39%), BRAZIL (10%), UNITED KINGDOM (8%)
Platform Engagement	Instagram: 275,688 avg likes/post · Tiktok: 725,900 avg views/post · Youtube: 33,691 avg views/post	Best reach: Tiktok 725,900 avg views; best engagement: Instagram 275,688 avg likes

Top Brand Affinities

Glossier

Score: 13.64

Barbie

Score: 10.19

Schwartz's

Score: 9.73

Margaritaville

Score: 8.92

Madewell

Score: 8.57

Brandy Melville

Score: 8.17

Free People

Score: 7.84

Urban Outfitters

Score: 7.66

Macy's

Score: 7.36

Hot Topic

Score: 7.16

Anthropologie

Score: 6.85

NBC

Score: 6.72

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Top Brand Affinities

Brand	Category	Score
Glossier		13.64
Barbie		10.19
Schwartz's		9.73
Margaritaville		8.92
Madewell		8.57
Brandy Melville		8.17
Free People		7.84
Urban Outfitters		7.66
Macy's		7.36
Hot Topic		7.16
Anthropologie		6.85
NBC		6.72
American Eagle		6.53
Gillette		6.35
Steve Madden		6.15
Target		5.84
Verizon		5.51
OLD NAVY		5.31
Coach		5.24
Taco Bell		5.23
Lollapalooza		5.00
Kate Spade		4.98
Summit Entertainment		4.78
NORDSTROM		4.64
Coachella		4.61
Chick-fil-A		4.55
Lululemon Athletica		4.48
iHeartRadio Music Awards		4.36
Holden		4.34
Chrysler		4.16
Busch		4.07
Walt Disney		4.06
Universal		4.02
Paramount Pictures		4.01
Nickelodeon		3.79
ASOS		3.78
Pixar		3.68
Showtime		3.60
Bethesda Softworks		3.57
Dr. Martens		3.56
Abercrombie & Fitch		3.49
Heinz		3.34
CBS		3.19
Polaroid		3.02
Aperol		2.98
Columbia Pictures		2.96
Sunnies Studios		2.94
shein		2.93
Topshop		2.92
Fenty beauty		2.87