Rekha Bhardwaj
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
311,326
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 10:08:10 UTC
Genres
Biography
Rekha Bhardwaj connects with 18-24 & 25-34 audiences and shows durable traction across INDIA, BANGLADESH, PAKISTAN. With a heavily male (69%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 3,923 avg views per post; Instagram adds dependable engagement depth. Overlap with Sabyasachi Mukherjee, Pro Tools, Amazon Music highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Rekha Bhardwaj moves culture in the exact lanes many lifestyle marketers need.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 311,326 · Engagements 620 · Rate 0.2% Posts 1,260 · Views 3,923 · Avg Likes 615 · Avg Comments 17 · Avg Views 3,923 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 45% 25-34: 42% 35-44: 7% 13-17: 4% |
Largest: 18-24 (45%); next: 25-34 (42%) |
| Gender Split |
Female: 31% Male: 69% Non-binary/Other: 0% |
Skews male (69%) |
| Top Countries |
INDIA (82%) BANGLADESH (3%) PAKISTAN (3%) UNITED STATES (2%) UNITED KINGDOM (2%) |
Top regions: INDIA (82%), BANGLADESH (3%), PAKISTAN (3%) |
| Platform Engagement | Instagram: 477 avg likes/post · Youtube: 3,923 avg views/post | Best reach: Youtube 3,923 avg views; best engagement: Instagram 477 avg likes |
Top Brand Affinities
Sabyasachi Mukherjee
Pro Tools
Amazon Music
Maruti
musical.ly
Bajaj
Mahindra
Ableton
MTV
National Geographic
Beats Electronics
Bacardi
| Brand | Category | Score |
|---|---|---|
| Sabyasachi Mukherjee | 18.16 | |
| Pro Tools | 8.64 | |
| Amazon Music | 7.27 | |
| Maruti | 6.99 | |
| musical.ly | 6.75 | |
| Bajaj | 6.47 | |
| Mahindra | 6.32 | |
| Ableton | 4.28 | |
| MTV | 4.01 | |
| National Geographic | 3.96 | |
| Beats Electronics | 3.92 | |
| Bacardi | 3.60 | |
| Travelgram | 3.59 | |
| Cadbury | 3.00 | |
| NBC | 2.88 | |
| Snapseed | 2.84 | |
| Geocaching | 2.70 | |
| Nokia | 2.51 | |
| Nikon | 1.96 | |
| Spotify Music | 1.91 | |
| Canon | 1.84 | |
| Ray-Ban | 1.82 | |
| Skoda | 1.79 | |
| Sony | 1.76 | |
| Hyundai | 1.76 | |
| Paramount Pictures | 1.76 | |
| Fujifilm | 1.73 | |
| Pizza Lover | 1.68 | |
| KFC | 1.52 | |
| H&M | 1.43 | |
| Adobe | 1.43 | |
| Samsung Group | 1.37 | |
| FashionNova | 1.35 | |
| Levi's | 1.35 | |
| Gymshark | 1.33 | |
| Netflix | 1.31 | |
| Xiaomi | 1.25 | |
| Marvel Entertainment | 1.24 | |
| HBO | 1.24 | |
| Yamaha | 1.22 | |
| BBC | 1.20 | |
| Puma | 1.19 | |
| The Olympic Games | 1.19 | |
| Amazon | 1.18 | |
| Microsoft | 1.13 | |
| FIFA | 1.11 | |
| Huda Beauty | 1.10 | |
| Guess | 1.06 | |
| Suzuki | 1.05 | |
| WWE | 1.04 |
Official Profiles
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LoginArtist: Rekha Bhardwaj
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
