Reiley

Reiley — pop artist from FO.

Hailing from the Faroe Islands, Reiley quickly garnered global attention in 2020 through his vibrant presence on TikTok, amassing nearly 1 billion views, 128…

Influence: 52.41% Fanbase: 35.89% Trending: 60.67% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Grindr • 19.32% • Very Strong

As of 2025-09-08

10,597,367

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 18:13:11 UTC

Genres

poppopmainstream pop

Biography

Hailing from the Faroe Islands, Reiley quickly garnered global attention in 2020 through his vibrant presence on TikTok, amassing nearly 1 billion views, 128 million likes, and 11 million followers. His energetic performances with a silver mic against colorful backdrops captivated audiences worldwide.

Following his breakout single "Let It Ring," which incorporated the iconic iPhone ringtone, Reiley received acclaim from publications like Billboard and Cosmopolitan. The track has accumulated over 12 million streams and 2 million YouTube views, showcasing his dynamic artistry and innovative approach to music.

Top Brand Affinities

Report Date: 2025-09-08

Reiley converts attention from 18-24 & 25-34 audiences across SOUTH KOREA, UNITED STATES, UNITED KINGDOM. Audience shape is female-leaning (54%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Tiktok at 14,400 avg views per post, with supportive conversation on Instagram. Shared audience with Grindr, Barbie, ASOS underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Reiley score 0.04% — Low bucket.

Brand: GrindrBrand: BarbieBrand: ASOS

Followers:10,597,367

Engagements:4,075

Rate:0.0%

Posts:271

Avg Likes:3,932

Avg Comments:134

Avg Views:24,547

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 10,597,367 · Engagements 4,075 · Rate 0.0% Posts 271 · Views 24,547 · Avg Likes 3,932 · Avg Comments 134 · Avg Views 24,547	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 56% 25-34: 23% 13-17: 14% 35-44: 5%	Largest: 18-24 (56%); next: 25-34 (23%)
Gender Split	Female: 54% Male: 46% Non-binary/Other: 0%	Skews female (54%)
Top Countries	SOUTH KOREA (16%) UNITED STATES (14%) UNITED KINGDOM (5%) INDIA (5%) BRAZIL (4%)	Top regions: SOUTH KOREA (16%), UNITED STATES (14%), UNITED KINGDOM (5%)
Platform Engagement	Instagram: 2,457 avg likes/post · Tiktok: 14,400 avg views/post · Youtube: 10,147 avg views/post	Best reach: Tiktok 14,400 avg views; best engagement: Instagram 2,457 avg likes

Top Brand Affinities

Grindr

Score: 19.32

Barbie

Score: 6.50

ASOS

Score: 6.11

Efteling

Score: 5.92

Ryanair

Score: 5.31

Vivienne Westwood

Score: 5.20

BBC

Score: 3.39

Moschino

Score: 3.26

Pull&Bear

Score: 3.22

Kylie Cosmetics

Score: 3.16

Primark

Score: 3.15

Lush

Score: 2.98

Brand	Category	Score
Grindr		19.32
Barbie		6.50
ASOS		6.11
Efteling		5.92
Ryanair		5.31
Vivienne Westwood		5.20
BBC		3.39
Moschino		3.26
Pull&Bear		3.22
Kylie Cosmetics		3.16
Primark		3.15
Lush		2.98
shein		2.94
Versace		2.94
Hollister Co		2.93
Lollapalooza		2.89
Bershka		2.87
Boeing		2.83
Abercrombie & Fitch		2.72
Polo Ralph Lauren		2.48
Urban Outfitters		2.47
MTV		2.44
Nickelodeon		2.44
Aperol		2.42
NBC		2.37
Dr. Martens		2.36
SheInside		2.31
Levi's		2.28
Tomorrowland		2.27
Coachella		2.21
Showtime		2.08
Forever 21		1.94
Pixar		1.89
Ray-Ban		1.88
Anastasia Beverly Hills		1.87
musical.ly		1.82
CBS Television Studios		1.81
Victoria's Secret		1.81
Calvin Klein		1.79
Chrysler		1.78
H&M		1.75
Lacoste		1.73
Armani		1.69
Pokemon Go		1.67
Vogue		1.59
Fujifilm		1.59
Balenciaga		1.59
Fenty beauty		1.59
IKEA		1.57
Vans		1.55