Rei Yasuda

Rei Yasuda — pop artist from JP.

Born on April 15, 1993 in North Carolina, USA, Yasuda moved to Japan at the age of 3 and joined the music unit "Genki Rockets" at 13. In July 2013, she debuted…

Influence: 51.72% Fanbase: 31.75% Trending: 61.70% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Isetan • 28.64% • Very Strong

As of 2025-09-08

157,168

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 08:04:02 UTC

Genres

popj-popj-poprockpopasian popsoundtrack, stage & screenanime

Biography

Born on April 15, 1993 in North Carolina, USA, Yasuda moved to Japan at the age of 3 and joined the music unit "Genki Rockets" at 13. In July 2013, she debuted as a solo singer with the single "Best of my Love," expressing her strong desire to reach more people with her voice directly to their hearts. Since then, she has released several hit songs for dramas, anime theme songs, and commercial tie-ins.

Yasuda gained recognition in 2015 with the release of "Ashiiro," the theme song for the TBS drama "The Day Before the Wedding," winning the Best New Artist Award at the 57th Japan Record Awards. Her 2021 single "Not the End," featured in the drama "The World Ends with You," became her biggest streaming hit with over 30 million plays. Collaborating with artists like JQ from Nulbarich and TENDRE, Yasuda's EP "It’s You" in November 2021 created a buzz. Her album "Circle," released in February 2023, showcased a new musical direction through collaborations with respected artists she admires. The following year, in February 2024, she released the EP "Ray of Light," including the emotional title track featured in the film "The World Ends with You FINAL," enhancing the scenes with her powerful vocals.

Top Brand Affinities

Report Date: 2025-09-08

Rei Yasuda is already in the conversation with 18-24 & 25-34 audiences in JAPAN, TAIWAN, INDONESIA. The audience is heavily male (61%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (2,795 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Isetan, Chloé, Paul Smith points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Rei Yasuda score 0.33% — Low bucket.

Brand: IsetanBrand: ChloéBrand: Paul Smith

Followers:157,168

Engagements:516

Rate:0.3%

Posts:1,921

Avg Likes:506

Avg Comments:28

Avg Views:2,889

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 157,168 · Engagements 516 · Rate 0.3% Posts 1,921 · Views 2,889 · Avg Likes 506 · Avg Comments 28 · Avg Views 2,889	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 58% 25-34: 29% 13-17: 6% 35-44: 5%	Largest: 18-24 (58%); next: 25-34 (29%)
Gender Split	Female: 39% Male: 61% Non-binary/Other: 0%	Skews male (61%)
Top Countries	JAPAN (23%) TAIWAN (15%) INDONESIA (10%) UNITED STATES (8%) CHINA (8%)	Top regions: JAPAN (23%), TAIWAN (15%), INDONESIA (10%)
Platform Engagement	Instagram: 320 avg likes/post · Tiktok: 94 avg views/post · Youtube: 2,795 avg views/post	Best reach: Youtube 2,795 avg views; best engagement: Instagram 320 avg likes

Top Brand Affinities

Isetan

Score: 28.64

Chloé

Score: 23.79

Paul Smith

Score: 12.57

GENTLE MONSTER

Score: 12.51

Gundam

Score: 11.74

Maison Margiela

Score: 10.54

Style Nanda

Score: 10.45

L'Occitane

Score: 9.23

Marni

Score: 8.53

UNIQLO

Score: 8.43

Square Enix

Score: 8.12

Shiseido

Score: 7.95

Brand	Category	Score
Isetan		28.64
Chloé		23.79
Paul Smith		12.57
GENTLE MONSTER		12.51
Gundam		11.74
Maison Margiela		10.54
Style Nanda		10.45
L'Occitane		9.23
Marni		8.53
UNIQLO		8.43
Square Enix		8.12
Shiseido		7.95
Bandai Namco		7.92
Miu Miu		7.84
Atmos		7.82
Acne Studios		7.58
Shake Shack		6.30
Loewe		6.19
Vivienne Westwood		6.00
Dr. Martens		5.98
Olympus		5.90
Final Fantasy		5.89
Snoopy And The Peanuts Gang		5.78
Summit Entertainment		5.75
Stüssy		5.17
Furla		4.96
Tiffany		4.91
Hermès		4.88
Yves Saint Laurent		4.54
New Balance		4.15
Christian Dior		4.14
Ferragamo		4.11
Daniel Wellington		4.09
GAP		4.09
Sega		4.03
UGG		4.00
Panasonic		3.95
Chanel		3.94
TOM FORD		3.78
Dyson		3.77
Bulgari		3.75
ASUS		3.66
G-shock		3.60
Marc Jacobs		3.47
Costco		3.45
Pokemon		3.37
Leica		3.31
The North Face		3.26
Lush		3.04
Tiffany & Co		2.93