Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
2,824,276
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 10:02:49 UTC
Genres
Biography
Rei speaks to 18-24 & 25-34 audiences with measurable traction in ARGENTINA, SPAIN, MEXICO. Composition is heavily male (76%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (76,174 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Konami, Andis, Suavecito, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 2,824,276 · Engagements 24,599 · Rate 0.9% Posts 255 · Views 76,174 · Avg Likes 24,485 · Avg Comments 250 · Avg Views 76,174 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 64% 25-34: 21% 13-17: 10% 35-44: 5% |
Largest: 18-24 (64%); next: 25-34 (21%) |
| Gender Split |
Female: 24% Male: 76% Non-binary/Other: 0% |
Skews male (76%) |
| Top Countries |
ARGENTINA (61%) SPAIN (7%) MEXICO (6%) PERU (5%) CHILE (4%) |
Top regions: ARGENTINA (61%), SPAIN (7%), MEXICO (6%) |
| Platform Engagement | Instagram: 21,917 avg likes/post · Youtube: 76,174 avg views/post | Best reach: Youtube 76,174 avg views; best engagement: Instagram 21,917 avg likes |
Top Brand Affinities
Konami
Andis
Suavecito
Daewoo
Diablo
Pringles
Lollapalooza
Movistar
Ableton
BaByliss
Campari
Iberostar Hotels & Resorts
| Brand | Category | Score |
|---|---|---|
| Konami | 10.33 | |
| Andis | 9.94 | |
| Suavecito | 8.33 | |
| Daewoo | 6.67 | |
| Diablo | 6.27 | |
| Pringles | 6.21 | |
| Lollapalooza | 5.57 | |
| Movistar | 4.95 | |
| Ableton | 4.85 | |
| BaByliss | 4.83 | |
| Campari | 4.16 | |
| Iberostar Hotels & Resorts | 4.15 | |
| Barber Shop Connect | 4.02 | |
| Peugeot | 3.82 | |
| Cafecito | 3.21 | |
| Fiat | 3.13 | |
| Spotify Music | 3.06 | |
| Renault | 2.11 | |
| Beats Electronics | 2.09 | |
| League of Legends | 2.07 | |
| Tomorrowland | 1.98 | |
| Honda | 1.90 | |
| Lacoste | 1.78 | |
| Sprite | 1.77 | |
| Guess | 1.65 | |
| Los Angeles Lakers | 1.57 | |
| SoundCloud | 1.56 | |
| Heineken | 1.55 | |
| Red Bull | 1.38 | |
| Pokemon Go | 1.26 | |
| Chevrolet | 1.23 | |
| Puma | 1.22 | |
| Pandora | 1.20 | |
| New Balance | 1.18 | |
| NBA | 1.14 | |
| Supreme | 1.13 | |
| Adidas | 1.13 | |
| FIFA | 1.10 | |
| Volkswagen | 1.10 | |
| Mitsubishi | 1.08 | |
| Pepsi | 1.07 | |
| Grand Theft Auto | 0.99 | |
| Nike | 0.99 | |
| Yamaha | 0.98 | |
| Prada | 0.92 | |
| Lamborghini | 0.88 | |
| Marvel | 0.88 | |
| GoPro | 0.86 | |
| Ferrari | 0.85 | |
| Gucci | 0.83 |
Official Profiles
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LoginArtist: Rei
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
