Redimi2 Brand Affinity ranks highest Amazon Music at 19.34% . Very Strong. Score DMDB 61.10% | Fanbase 51.80%

Redimi2 — hip-hop & rap artist from DO.

Willy González, also known as Redimi2, is a prominent Spanish-speaking Christian rapper with over 23 years in the industry and more than 16 albums to his name.…

Redimi2

Recognizable

Country: DO | Gender: male | Artist ID: 11e81bc7-a009-832e-ae0e-a0369fe50396

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Genres

hip-hop & raprap concienciarap cristianohip hoplatinlatinurbano latinospiritualslatin worshiplatin christianchristian music

Influential: 61.10% Fanbase: 51.80% Trending: 65.75%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Amazon Music • 19.34% • Very Strong

As of 2025-09-09

9,216,876

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 61.10% | Fanbase 51.80% | Trending 65.75% | CAREER STAGE: MAINSTREAM

Biography

Willy González, also known as Redimi2, is a prominent Spanish-speaking Christian rapper with over 23 years in the industry and more than 16 albums to his name. With a substantial following of 2.5 million on Instagram and 5.4 million on YouTube, he is recognized as one of the most influential and popular rappers of the current era.

Having performed at renowned venues such as the Coliseo de Puerto Rico "El choli" and the Luna Park in Argentina, Redimi2 has collaborated with notable gospel artists and shared stages with musicians like Don Omar, Residente, Wisin, and Yandel. His latest album, "Maverick," delves into his personal history and core message, showcasing his dynamic and hypnotic rap style within the Latin/rap/hip-hop genre.

Report Date: 2025-09-09

Redimi2 converts attention from 18-24 & 25-34 audiences across COLOMBIA, DOMINICAN REPUBLIC, MEXICO. Audience shape is male-leaning (55%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Tiktok at 49,850 avg views per post, with supportive conversation on Tiktok. Shared audience with Amazon Music, LATAM, Cafecito underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Redimi2 score 0.16% — Low bucket.

Brand: Amazon MusicBrand: LATAMBrand: Cafecito

Followers:9,216,876

Engagements:14,426

Rate:0.2%

Posts:1,393

Avg Likes:13,754

Avg Comments:431

Avg Views:68,956

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 9,216,876 · Engagements 14,426 · Rate 0.2% Posts 1,393 · Views 68,956 · Avg Likes 13,754 · Avg Comments 431 · Avg Views 68,956	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 55% 25-34: 29% 13-17: 7% 35-44: 7%	Largest: 18-24 (55%); next: 25-34 (29%)
Gender Split	Female: 45% Male: 55% Non-binary/Other: 0%	Skews male (55%)
Top Countries	COLOMBIA (19%) DOMINICAN REPUBLIC (12%) MEXICO (9%) UNITED STATES (9%) ARGENTINA (8%)	Top regions: COLOMBIA (19%), DOMINICAN REPUBLIC (12%), MEXICO (9%)
Platform Engagement	Instagram: 5,240 avg likes/post · Tiktok: 49,850 avg views/post · Youtube: 19,106 avg views/post	Best reach: Tiktok 49,850 avg views; best engagement: Tiktok 6,544 avg likes

Top Brand Affinities

Amazon Music

Score: 19.34

LATAM

Score: 10.72

Cafecito

Score: 9.61

Pro Tools

Score: 8.61

Movistar

Score: 5.05

American Airlines

Score: 4.92

VidaSana

Score: 4.31

Herbalife

Score: 2.71

Nickelodeon

Score: 2.27

Busch

Score: 2.24

Adobe

Score: 2.24

Maserati

Score: 2.12

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Top Brand Affinities

Brand	Category	Score
Amazon Music		19.34
LATAM		10.72
Cafecito		9.61
Pro Tools		8.61
Movistar		5.05
American Airlines		4.92
VidaSana		4.31
Herbalife		2.71
Nickelodeon		2.27
Busch		2.24
Adobe		2.24
Maserati		2.12
KFC		2.00
Under Armour		1.70
FashionNova		1.65
Spotify Music		1.64
shein		1.54
Pixar		1.44
musical.ly		1.32
Forever 21		1.29
Renault		1.28
SoundCloud		1.28
Yamaha		1.27
Red Bull		1.15
Supreme		1.02
Los Angeles Lakers		1.02
Coca-Cola		1.02
OREO		1.00
FIFA		0.99
Balenciaga		0.97
Snapseed		0.96
Ray-Ban		0.95
Pepsi		0.93
Airbnb		0.92
Nikon		0.88
SheInside		0.87
Converse		0.79
Lamborghini		0.78
H&M		0.78
Beats Electronics		0.76
Puma		0.74
Sony		0.74
Canon		0.73
Marvel		0.71
Pandora		0.71
McDonald's		0.68
PlayStation		0.68
Walt Disney		0.66
Nutella		0.66
Honda		0.63