RedHook
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
43,703
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 16:49:12 UTC
Genres
Biography
RedHook performs best with fans in the 18-24 range, concentrated in UNITED STATES, AUSTRALIA, UNITED KINGDOM. Audience composition is heavily male (72%), which simplifies targeting and creative tone. The most reliable reach comes from Tiktok at 1,612 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Impericon, Ampeg, Live Nation, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, RedHook is positioned to deliver.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 43,703 · Engagements 956 · Rate 2.2% Posts 1,121 · Views 2,699 · Avg Likes 933 · Avg Comments 39 · Avg Views 2,699 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 46% 25-34: 37% 35-44: 8% 13-17: 5% |
Largest: 18-24 (46%); next: 25-34 (37%) |
| Gender Split |
Female: 28% Male: 72% Non-binary/Other: 0% |
Skews male (72%) |
| Top Countries |
UNITED STATES (25%) AUSTRALIA (22%) UNITED KINGDOM (7%) BRAZIL (5%) INDONESIA (5%) |
Top regions: UNITED STATES (25%), AUSTRALIA (22%), UNITED KINGDOM (7%) |
| Platform Engagement | Instagram: 726 avg likes/post · Tiktok: 1,612 avg views/post · Youtube: 1,087 avg views/post | Best reach: Tiktok 1,612 avg views; best engagement: Instagram 726 avg likes |
Top Brand Affinities
Impericon
Ampeg
Live Nation
Arctic Fox hair Color
Hot Topic
Sennheiser
Vegemite
Pro Tools
Woolworths
Qantas
Amazon Music
Borderlands
| Brand | Category | Score |
|---|---|---|
| Impericon | 132.34 | |
| Ampeg | 42.93 | |
| Live Nation | 28.78 | |
| Arctic Fox hair Color | 18.83 | |
| Hot Topic | 13.61 | |
| Sennheiser | 13.31 | |
| Vegemite | 12.82 | |
| Pro Tools | 11.51 | |
| Woolworths | 10.35 | |
| Qantas | 10.26 | |
| Amazon Music | 9.51 | |
| Borderlands | 9.29 | |
| Life Is Strange | 8.40 | |
| Kmart | 8.29 | |
| Square Enix | 7.97 | |
| Holden | 7.60 | |
| Lime Crime | 7.56 | |
| New Line Cinema | 7.23 | |
| The Last of Us | 7.15 | |
| Spotify Music | 6.65 | |
| Ableton | 5.10 | |
| Monster Beverage | 5.10 | |
| Final Fantasy | 5.07 | |
| Resident Evil | 4.98 | |
| Power Rangers | 4.92 | |
| Fallout | 4.87 | |
| RAZER | 4.26 | |
| Bethesda Softworks | 4.17 | |
| Sega | 4.04 | |
| Kickstarter | 4.01 | |
| Sunnies Studios | 4.00 | |
| Comedy Central | 3.79 | |
| Mortal Kombat | 3.78 | |
| The Witcher | 3.70 | |
| SoundCloud | 3.66 | |
| Cadbury | 3.46 | |
| Jack Daniels | 3.33 | |
| Vans | 3.31 | |
| Pokemon Go | 3.26 | |
| WWE | 3.25 | |
| Columbia Pictures | 3.12 | |
| Tesco | 3.01 | |
| AMC | 2.98 | |
| ASOS | 2.90 | |
| BBC | 2.85 | |
| Beats Electronics | 2.79 | |
| Star Wars | 2.74 | |
| Showtime | 2.73 | |
| MTV | 2.65 | |
| Nintendo | 2.63 |
Official Profiles
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LoginArtist: RedHook
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-18 03:00 UTC | RedHook | Crowbar | Fortitude Valley, Australia | |
| 2025-12-21 00:00 UTC | Ocean Sleeper, Mirrors, RedHook, Stepson, Deficit, Revoid, nightlight | The Brightside | Fortitude Valley, Australia | — |
| 2026-01-01 00:00 UTC | Chillinit, RedHook, the terrys | North Wollongong Hotel | Wollongong City Council, Australia |
