Rebecca Vasmant

Rebecca Vasmant — jazz & standards artist from GB.

Rebecca Vasmant, a DJ and producer based in Glasgow, is known for her unique blend of dance music and jazz influences. Her deep knowledge of records and…

Influence: 50.19% Fanbase: 26.32% Trending: 62.12% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 270.23% • Very Strong

As of 2025-09-09

11,492

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:02:09 UTC

Genres

jazz & standardsjazznu jazz

Biography

Rebecca Vasmant, a DJ and producer based in Glasgow, is known for her unique blend of dance music and jazz influences. Her deep knowledge of records and passion for jazz have set her apart in a music scene dominated by machine-created sounds. Despite her busy schedule, which includes touring with Ghanaian group Kakatsitsi and hosting a radio show on Worldwide FM, Rebecca also finds time to work on her own projects such as 'Glasgow Jazz Experiment', showcasing her talents in composing and live performances.

Rebecca has established herself as a prominent figure in the music scene in Glasgow, with residencies at Sub Club and appearances on BBC Radio Scotland. Her love for jazz has taken her to various international events and festivals, including Worldwide Festival Sete, EFG London Jazz Festival, and Ronnie Scott's as part of the 'Panro' collective. In the past five years, she has performed in 22 countries, showcasing her diverse musical influences to audiences around the world.

Top Brand Affinities

Report Date: 2025-09-09

Rebecca Vasmant builds repeat engagement among 25-34 & 35-44 audiences throughout UNITED KINGDOM, UNITED STATES, FRANCE. With a heavily male (70%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Instagram (159 avg likes per post), while Instagram provides social proof in comments and saves. Affinities with Mixcloud, MOOG, Ableton point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Rebecca Vasmant score 1.38% — Moderate bucket.

Brand: MixcloudBrand: MOOGBrand: Ableton

Followers:11,492

Engagements:159

Rate:1.4%

Posts:2,671

Avg Likes:159

Avg Comments:13

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 11,492 · Engagements 159 · Rate 1.4% Posts 2,671 · Views 0 · Avg Likes 159 · Avg Comments 13 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 39% 35-44: 32% 45-64: 15% 18-24: 12%	Largest: 25-34 (39%); next: 35-44 (32%)
Gender Split	Female: 30% Male: 70% Non-binary/Other: 0%	Skews male (70%)
Top Countries	UNITED KINGDOM (69%) UNITED STATES (6%) FRANCE (3%) ITALY (3%) GERMANY (2%)	Top regions: UNITED KINGDOM (69%), UNITED STATES (6%), FRANCE (3%)
Platform Engagement	Instagram: 159 avg likes/post	best engagement: Instagram 159 avg likes

Top Brand Affinities

Mixcloud

Score: 270.23

MOOG

Score: 61.72

Ableton

Score: 45.31

Pioneer

Score: 37.86

Akai

Score: 30.00

SoundCloud

Score: 19.52

Sennheiser

Score: 14.21

Amazon Music

Score: 12.50

Beats Electronics

Score: 11.93

Morrisons

Score: 11.67

Vauxhall

Score: 11.43

Fred Perry

Score: 10.52

Brand	Category	Score
Mixcloud		270.23
MOOG		61.72
Ableton		45.31
Pioneer		37.86
Akai		30.00
SoundCloud		19.52
Sennheiser		14.21
Amazon Music		12.50
Beats Electronics		11.93
Morrisons		11.67
Vauxhall		11.43
Fred Perry		10.52
BBC		9.88
Spotify Music		9.49
Pro Tools		8.43
Atmos		7.60
Tate Modern		7.32
Garnier		6.74
Clarks		6.19
Guinness		6.05
Carhartt		5.91
Vivienne Westwood		5.88
Tesco		5.87
Campari		5.58
Stüssy		5.37
Carlsberg		5.35
Kickstarter		5.21
Aperol		5.06
Philips		4.62
Showtime		4.59
Leica		3.51
Dr. Martens		3.44
ASOS		3.41
Warner Bros		3.34
Hennessy		3.09
Columbia Pictures		3.06
Emporium		3.04
Kodak		3.03
Tomorrowland		3.02
Baileys		2.93
Urban Outfitters		2.72
Polaroid		2.67
MTV		2.43
Topshop		2.37
Coachella		2.32
Tinder		2.32
Lush		2.31
Sneakerhead		2.26
Paramount Pictures		2.09
ASICS		2.06