Reba McEntire Brand Affinity ranks highest Ariat at 32.81% . Very Strong. Score DMDB 67.30% | Fanbase 59.24%

Reba McEntire — country artist from US.

Reba McEntire is a multi-media entertainment figure known for her accomplishments in music, television, film, theater, retail, and hospitality. She has…

Reba McEntire

Recognizable

Country: US | Gender: female | Artist ID: 11e81bc9-a1b1-bd66-9b7e-a0369fe50396

Find Artist

Genres

countrycountrycontemporary countrycountry dawncountry rockoklahoma country

Influential: 67.30% Fanbase: 59.24% Trending: 71.33%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Ariat • 32.81% • Very Strong

As of 2025-09-09

8,204,195

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 67.30% | Fanbase 59.24% | Trending 71.33% | CAREER STAGE: MAINSTREAM

Biography

Reba McEntire is a multi-media entertainment figure known for her accomplishments in music, television, film, theater, retail, and hospitality. She has received over 50 awards from prestigious institutions like the ACM Awards, American Music Awards, and GRAMMY® Awards, with a career spanning 35 No.1 singles and over 58 million albums sold globally. Reba, a 2018 Kennedy Center Honors recipient, holds the record for the most Top 10 hits among female artists on the Billboard Country Airplay chart. In addition to her successful music career, she has appeared in films, starred in the Broadway production of Irving Berlin’s Annie Get Your Gun, and headlined the television sitcom Reba. Reba has also ventured into entrepreneurship with brand partnerships, a clothing line at Dillard’s, and her own restaurant and entertainment venue, Reba’s Place, in Atoka, Oklahoma. She currently serves as a coach on NBC’s The Voice and is a New York Times bestselling author with her book Not That Fancy.

Report Date: 2025-09-09

Reba McEntire connects with 18-24 & 25-34 audiences and shows durable traction across UNITED STATES, CANADA, NIGERIA. With a heavily female (72%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Tiktok, where posts average 102,850 avg views per post; Instagram adds dependable engagement depth. Overlap with Ariat, Live Nation, Houston Livestock Show and Rodeo highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Reba McEntire moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Reba McEntire score 0.70% — Low bucket.

Brand: AriatBrand: Live NationBrand: Houston Livestock Show and Rodeo

Followers:8,204,195

Engagements:57,138

Rate:0.7%

Posts:3,979

Avg Likes:55,924

Avg Comments:1,178

Avg Views:117,516

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 8,204,195 · Engagements 57,138 · Rate 0.7% Posts 3,979 · Views 117,516 · Avg Likes 55,924 · Avg Comments 1,178 · Avg Views 117,516	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 32% 25-34: 30% 35-44: 18% 45-64: 17%	Largest: 18-24 (32%); next: 25-34 (30%)
Gender Split	Female: 72% Male: 28% Non-binary/Other: 0%	Skews female (72%)
Top Countries	UNITED STATES (72%) CANADA (6%) NIGERIA (6%) BRAZIL (3%) UNITED KINGDOM (2%)	Top regions: UNITED STATES (72%), CANADA (6%), NIGERIA (6%)
Platform Engagement	Instagram: 48,426 avg likes/post · Tiktok: 102,850 avg views/post · Youtube: 14,666 avg views/post	Best reach: Tiktok 102,850 avg views; best engagement: Instagram 48,426 avg likes

Top Brand Affinities

Ariat

Score: 32.81

Live Nation

Score: 20.91

Houston Livestock Show and Rodeo

Score: 12.73

Younique

Score: 12.17

Scotiabank

Score: 9.85

Amazon Music

Score: 9.19

Kroger

Score: 8.79

Margaritaville

Score: 8.47

Barbie

Score: 6.66

Publix

Score: 6.59

Influenster

Score: 6.57

Busch

Score: 6.42

► Login to Open Full Social Media Report

Top Brand Affinities

Brand	Category	Score
Ariat		32.81
Live Nation		20.91
Houston Livestock Show and Rodeo		12.73
Younique		12.17
Scotiabank		9.85
Amazon Music		9.19
Kroger		8.79
Margaritaville		8.47
Barbie		6.66
Publix		6.59
Influenster		6.57
Busch		6.42
Walgreens		6.29
iHeartRadio Music Awards		6.28
Coach		6.03
Chick-fil-A		5.98
American Eagle		5.91
Hershey's		5.66
Hot Topic		5.30
Walmart		5.19
OLD NAVY		5.11
Macy's		5.07
Bud Light		5.06
Free People		4.88
Redken		4.74
Coors		4.73
Dunkin' Donuts		4.66
HomeGoods		4.42
BarkBox		4.42
ALDI		4.20
Kate Spade		4.19
Verizon		4.18
Carhartt		4.07
Heinz		4.00
Taco Bell		3.90
NBC		3.84
PetSmart		3.81
ESPN		3.77
ABC		3.76
Lululemon Athletica		3.66
Amway		3.62
Columbia Pictures		3.60
Holden		3.57
Target		3.44
Abercrombie & Fitch		3.40
NHL		3.24
Bentley		3.03
MTV		2.96
Coachella		2.76
Costco		2.69