Real Estate

Real Estate — pop artist from US.

Real Estate pioneered a warm, hazy indie rock sound in the late 2000s, evolving to explore themes of maturity and parenthood in albums like "Atlas" and "The…

Influence: 62.90% Fanbase: 52.36% Trending: 68.16% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 32.38% • Very Strong

As of 2025-09-08

118,985

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 21:38:34 UTC

Genres

popindie popart popshimmer popnew jersey indienoise poprockmodern rockneo-psychedelicrockalternativeindie rockalternativedreamoelectronicchillwavelo-fifolk & traditionalfreak folk

Biography

Real Estate pioneered a warm, hazy indie rock sound in the late 2000s, evolving to explore themes of maturity and parenthood in albums like "Atlas" and "The Main Thing." Formed in Ridgewood in 2008, the band's lineup shifted over the years, with standout releases on labels like Woodsist and Domino Records, and a more recent lineup change leading to the release of their sixth album, "Daniel," in 2024. Real Estate's breezy melodies, jangly guitars, and laid-back style have solidified their place as key figures in the indie rock scene.

Lead by Martin Courtney, Real Estate's original lineup included Matthew Mondanile, Alex Bleeker, and Etienne Duguay. The band's early releases showcased their surfy, lo-fi pop sound before signing with Domino Records for albums like "Days" and "Atlas." With a rotating lineup and sonic evolution, Real Estate continued to captivate audiences with their introspective lyrics and mellow instrumentation, culminating in the release of "Daniel" in 2024, marking their ongoing exploration of new themes and musical territories.

Top Brand Affinities

Report Date: 2025-09-08

Real Estate is already in the conversation with 18-24 & 25-34 audiences in UNITED STATES, INDONESIA, BRAZIL. The audience is heavily male (73%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (7,736 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to MOOG, bonappetitmag, Ableton points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Real Estate score 1.20% — Moderate bucket.

Brand: MOOGBrand: bonappetitmagBrand: Ableton

Followers:118,985

Engagements:1,431

Rate:1.2%

Posts:899

Avg Likes:1,414

Avg Comments:71

Avg Views:7,997

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 118,985 · Engagements 1,431 · Rate 1.2% Posts 899 · Views 7,997 · Avg Likes 1,414 · Avg Comments 71 · Avg Views 7,997	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 44% 25-34: 36% 35-44: 11% 45-64: 5%	Largest: 18-24 (44%); next: 25-34 (36%)
Gender Split	Female: 27% Male: 73% Non-binary/Other: 0%	Skews male (73%)
Top Countries	UNITED STATES (25%) INDONESIA (8%) BRAZIL (8%) MEXICO (6%) UNITED KINGDOM (6%)	Top regions: UNITED STATES (25%), INDONESIA (8%), BRAZIL (8%)
Platform Engagement	Instagram: 1,263 avg likes/post · Tiktok: 261 avg views/post · Youtube: 7,736 avg views/post	Best reach: Youtube 7,736 avg views; best engagement: Instagram 1,263 avg likes

Top Brand Affinities

MOOG

Score: 32.38

bonappetitmag

Score: 13.80

Ableton

Score: 10.59

Pro Tools

Score: 8.13

Lollapalooza

Score: 7.30

Spotify Music

Score: 6.48

Kickstarter

Score: 6.30

Kodak

Score: 6.15

Coachella

Score: 5.41

Pacific Northwest Wonderland

Score: 5.00

Paramount Pictures

Score: 4.81

Margaritaville

Score: 4.78

Brand	Category	Score
MOOG		32.38
bonappetitmag		13.80
Ableton		10.59
Pro Tools		8.13
Lollapalooza		7.30
Spotify Music		6.48
Kickstarter		6.30
Kodak		6.15
Coachella		5.41
Pacific Northwest Wonderland		5.00
Paramount Pictures		4.81
Margaritaville		4.78
Coors		4.78
SoundCloud		4.77
Verizon		4.67
Pilsner Urquell		4.51
Fujifilm		4.44
Airbnb		4.42
Oculus		3.93
Emporium		3.71
Philips		3.56
Taco Bell		3.51
Polaroid		3.30
Olympus		3.22
Leica		3.18
Columbia Pictures		3.14
Showtime		3.05
Urban Outfitters		3.03
Budweiser		3.02
Cadillac		2.99
NHL		2.99
Dr. Martens		2.95
Nickelodeon		2.73
Tinder		2.67
Target		2.35
Busch		2.35
MTV		2.21
Carhartt		2.20
Snoopy And The Peanuts Gang		2.20
Guinness		2.13
Beats Electronics		2.13
A Game of Tones		2.04
Aperol		1.98
Warner Bros		1.95
Pepsi		1.85
Pixar		1.79
Vans		1.79
Sunnies Studios		1.78
HBO		1.77
Adobe		1.77