RBD Brand Affinity ranks highest Lojas Renner at 14.45% . Very Strong. Score DMDB 65.09% | Fanbase 53.24%

RBD — pop artist from MX.

RBD, a Latin American band formed in 2004, gained international success following the popularity of the Mexican soap opera "Rebelde." The group, consisting of…

RBD

Recognizable

Country: MX | Artist ID: 11e81bc2-a8bd-f3d8-9ed6-a0369fe50396

Find Artist

Genres

poppoplatin pop

Influential: 65.09% Fanbase: 53.24% Trending: 71.02%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Lojas Renner • 14.45% • Very Strong

As of 2025-09-09

5,156,216

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 65.09% | Fanbase 53.24% | Trending 71.02% | CAREER STAGE: MAINSTREAM

Biography

RBD, a Latin American band formed in 2004, gained international success following the popularity of the Mexican soap opera "Rebelde." The group, consisting of Anahí, Chistian Chávez, Dulce María, Maite Perroni, Christopher Von Uckermann, and Alfonso Herrera, achieved significant milestones, including headlining Maracaná Stadium in Brazil and selling over 10 million albums and tickets worldwide.

Their debut album "Rebelde" received a Diamond Record certification in Mexico, while their second album "Nuestro Amor" achieved Platinum status within hours of its release. RBD's music resonated globally, with their albums earning Gold and Platinum certifications in various countries such as Spain, Chile, and Mexico. The band's success extended to the United States, where they consistently sold out venues like Madison Square Garden and the American Airlines Arena during their tours.

Report Date: 2025-09-09

RBD cuts through with 18-24 & 25-34 audiences and consistency across BRAZIL, MEXICO, UNITED STATES. A heavily female (69%) profile rewards creative that treats fans like insiders. Performance peaks on Tiktok with 53,600 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Lojas Renner, Itaú, Riachuelo, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist RBD score 0.37% — Low bucket.

Brand: Lojas RennerBrand: ItaúBrand: Riachuelo

Followers:5,156,216

Engagements:18,946

Rate:0.4%

Posts:1,376

Avg Likes:18,528

Avg Comments:349

Avg Views:61,952

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 5,156,216 · Engagements 18,946 · Rate 0.4% Posts 1,376 · Views 61,952 · Avg Likes 18,528 · Avg Comments 349 · Avg Views 61,952	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 58% 25-34: 33% 13-17: 5% 35-44: 3%	Largest: 18-24 (58%); next: 25-34 (33%)
Gender Split	Female: 69% Male: 31% Non-binary/Other: 0%	Skews female (69%)
Top Countries	BRAZIL (51%) MEXICO (10%) UNITED STATES (7%) COLOMBIA (6%) PERU (5%)	Top regions: BRAZIL (51%), MEXICO (10%), UNITED STATES (7%)
Platform Engagement	Instagram: 13,016 avg likes/post · Tiktok: 53,600 avg views/post · Youtube: 8,352 avg views/post	Best reach: Tiktok 53,600 avg views; best engagement: Instagram 13,016 avg likes

Top Brand Affinities

Lojas Renner

Score: 14.45

Itaú

Score: 12.98

Riachuelo

Score: 10.09

Barbie

Score: 9.61

Movistar

Score: 8.36

Itaipava

Score: 7.85

Lollapalooza

Score: 7.56

MATTEL

Score: 5.90

Moda Praia

Score: 5.22

Power Rangers

Score: 4.41

shein

Score: 3.78

Mary Kay

Score: 3.16

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Top Brand Affinities

Brand	Category	Score
Lojas Renner		14.45
Itaú		12.98
Riachuelo		10.09
Barbie		9.61
Movistar		8.36
Itaipava		7.85
Lollapalooza		7.56
MATTEL		5.90
Moda Praia		5.22
Power Rangers		4.41
shein		3.78
Mary Kay		3.16
SheInside		3.02
Nickelodeon		2.33
Tomorrowland		2.16
Garnier		2.14
Cafecito		2.01
Coachella		2.01
Calvin Klein		1.97
Bershka		1.58
Heineken		1.46
Pixar		1.37
Walt Disney		1.35
Forever 21		1.32
Pandora		1.23
Universal		1.21
Coca-Cola		1.19
Huda Beauty		1.17
MAC Cosmetics		1.12
Netflix		1.11
DC Entertainment		1.08
Spotify Music		1.08
McDonald's		1.06
L'Oréal Paris		0.97
NYX Cosmetics		0.96
OREO		0.96
Nutella		0.89
Vogue		0.88
Levi's		0.83
HBO		0.80
musical.ly		0.76
Walmart		0.76
Louis Vuitton		0.75
Chanel		0.71
Polaroid		0.64
Tiffany & Co		0.62
Marvel Entertainment		0.61
Converse		0.60
Starbucks		0.57
Marvel		0.56