Rayvanny

Rayvanny — pop artist from TZ.

Rayvanny, born Raymond Shaban Mwakyusa on August 22, 1993, is a Tanzanian singer, songwriter, and CEO of NEXT LEVEL MUSIC. He gained fame with his debut track…

Influence: 74.46% Fanbase: 65.22% Trending: 79.09% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Airtel • 53.86% • Very Strong

As of 2025-09-26

21,699,951

Social Media Followers

As of 2025-09-26

00:00:00

Hours Airplay

2025-12-07 08:55:36 UTC

Genres

poppoptanzanian pophip-hop & raptanzanian hip hopafricanazontobeatsbongo flava

Biography

Rayvanny, born Raymond Shaban Mwakyusa on August 22, 1993, is a Tanzanian singer, songwriter, and CEO of NEXT LEVEL MUSIC. He gained fame with his debut track "Kwetu" and later rose to international prominence with the hit "Tetema" featuring Diamond Platnumz.

Recognized as an up-and-coming talent by MTV Base in 2017, Rayvanny won the Viewer's Choice Best New International Artist at the 2017 BET Awards. In 2021, he became the first African artist to perform at the MTV EMA and in 2022, he was the first East African artist to win a DIAFA Award.

Top Brand Affinities

Report Date: 2025-09-26

Rayvanny performs best with fans in the 18-24 range, concentrated in KENYA, TANZANIA, UNITED STATES. Audience composition is heavily male (73%), which simplifies targeting and creative tone. The most reliable reach comes from Tiktok at 169,800 avg views per post, with Tiktok providing steady community replies and saves. Brand adjacency trends toward Airtel, Hennessy, UEFA, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Rayvanny is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Rayvanny score 0.08% — Low bucket.

Brand: AirtelBrand: HennessyBrand: UEFA

Followers:21,699,951

Engagements:16,566

Rate:0.1%

Posts:4,925

Avg Likes:15,676

Avg Comments:387

Avg Views:188,763

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 21,699,951 · Engagements 16,566 · Rate 0.1% Posts 4,925 · Views 188,763 · Avg Likes 15,676 · Avg Comments 387 · Avg Views 188,763	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 46% 25-34: 45% 35-44: 5% 13-17: 3%	Largest: 18-24 (46%); next: 25-34 (45%)
Gender Split	Female: 27% Male: 73% Non-binary/Other: 0%	Skews male (73%)
Top Countries	KENYA (38%) TANZANIA (17%) UNITED STATES (12%) CONGO - KINSHASA (10%) FRANCE (4%)	Top regions: KENYA (38%), TANZANIA (17%), UNITED STATES (12%)
Platform Engagement	Instagram: 4,088 avg likes/post · Tiktok: 169,800 avg views/post · Youtube: 18,963 avg views/post	Best reach: Tiktok 169,800 avg views; best engagement: Tiktok 10,900 avg likes

Top Brand Affinities

Airtel

Score: 53.86

Hennessy

Score: 5.31

UEFA

Score: 5.14

Timberland

Score: 4.33

NBC

Score: 4.19

CNN

Score: 4.00

Oriflame

Score: 3.29

MTV

Score: 2.81

Fenty beauty

Score: 2.80

FashionNova

Score: 2.54

Subaru

Score: 2.37

KENZO

Score: 2.32

Brand	Category	Score
Airtel		53.86
Hennessy		5.31
UEFA		5.14
Timberland		4.33
NBC		4.19
CNN		4.00
Oriflame		3.29
MTV		2.81
Fenty beauty		2.80
FashionNova		2.54
Subaru		2.37
KENZO		2.32
Fendi		2.27
Versace		2.18
Huawei		2.16
Nokia		2.05
FOREX		1.99
Toyota		1.94
Pepsi		1.86
Vogue		1.81
Samsung Group		1.72
New Balance		1.64
Land Rover		1.62
SheInside		1.56
Louis Vuitton		1.50
Burberry		1.45
Los Angeles Lakers		1.45
BBC		1.44
Balenciaga		1.39
Calvin Klein		1.38
shein		1.32
Puma		1.30
Google		1.30
FIFA		1.29
Mazda		1.27
Beats Electronics		1.22
Rolex		1.19
National Geographic		1.18
NBA		1.09
musical.ly		1.08
Heineken		1.06
Vans		1.04
Lamborghini		0.98
Universal		0.92
Supreme		0.88
Tesla Motors		0.84
Nissan		0.82
Gucci		0.78
Christian Dior		0.78
Tommy Hilfiger		0.77