Raymix

Raymix — latin artist from MX.

Raymix, a young Mexican producer and aerospace engineer who previously worked at NASA, has taken the electrocumbia world by storm. Despite excelling in…

Influence: 59.94% Fanbase: 40.51% Trending: 69.66% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Aeromexico • 54.48% • Very Strong

As of 2025-09-21

283,932

Social Media Followers

As of 2025-09-21

00:00:00

Hours Airplay

2025-12-07 10:09:42 UTC

Genres

latinnu-cumbiatropicalregional mexicancumbia

Biography

Raymix, a young Mexican producer and aerospace engineer who previously worked at NASA, has taken the electrocumbia world by storm. Despite excelling in academics and contributing to projects at NASA, his passion for music led him to experiment with blending Latin basslines and electronica, resulting in a unique electrocumbia sound. In 2015, he released "Oye Mujer," his debut single, which has since accumulated over 1.3 billion streams on his YouTube channel, solidifying his status as a rising star in the genre.

Top Brand Affinities

Report Date: 2025-09-21

Raymix performs best with fans in the 25-34 range, concentrated in MEXICO, UNITED STATES, ARGENTINA. Audience composition is heavily female (61%), which simplifies targeting and creative tone. The most reliable reach comes from Instagram at 2,631 avg likes per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Aeromexico, Univision, Wingstop, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Raymix is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Raymix score 0.93% — Low bucket.

Brand: AeromexicoBrand: UnivisionBrand: Wingstop

Followers:283,932

Engagements:2,631

Rate:0.9%

Posts:1,137

Avg Likes:2,631

Avg Comments:59

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 283,932 · Engagements 2,631 · Rate 0.9% Posts 1,137 · Views 0 · Avg Likes 2,631 · Avg Comments 59 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 45% 18-24: 36% 35-44: 14% 13-17: 4%	Largest: 25-34 (45%); next: 18-24 (36%)
Gender Split	Female: 61% Male: 39% Non-binary/Other: 0%	Skews female (61%)
Top Countries	MEXICO (57%) UNITED STATES (36%) ARGENTINA (1%) COLOMBIA (1%) ECUADOR (1%)	Top regions: MEXICO (57%), UNITED STATES (36%), ARGENTINA (1%)
Platform Engagement	Instagram: 2,631 avg likes/post	best engagement: Instagram 2,631 avg likes

Top Brand Affinities

Aeromexico

Score: 54.48

Univision

Score: 41.41

Wingstop

Score: 14.90

BOXYCHARM

Score: 14.38

Pioneer

Score: 9.16

Suavecito

Score: 8.83

Cafecito

Score: 7.96

Milani Cosmetics

Score: 7.87

iHeartRadio Music Awards

Score: 5.30

Motorola

Score: 3.92

Snoopy And The Peanuts Gang

Score: 3.68

Coachella

Score: 3.37

Brand	Category	Score
Aeromexico		54.48
Univision		41.41
Wingstop		14.90
BOXYCHARM		14.38
Pioneer		9.16
Suavecito		8.83
Cafecito		7.96
Milani Cosmetics		7.87
iHeartRadio Music Awards		5.30
Motorola		3.92
Snoopy And The Peanuts Gang		3.68
Coachella		3.37
Tomorrowland		3.11
Benefit Cosmetics		3.05
Pull&Bear		2.91
Jeep		2.91
Mary Kay		2.74
FashionNova		2.71
Anastasia Beverly Hills		2.70
Spotify Music		2.64
Herbalife		2.63
Jaguar		2.55
Nickelodeon		2.49
Vogue		2.43
Target		2.43
Microsoft		2.07
Forever 21		2.06
shein		2.02
Paramount Pictures		2.01
Tarte Cosmetics		1.98
League of Legends		1.95
Walmart		1.94
Beats Electronics		1.86
Too Faced Cosmetics		1.85
Urban Decay Cosmetics		1.83
NYX Cosmetics		1.81
FIFA		1.80
Lamborghini		1.76
Los Angeles Lakers		1.75
Transformers		1.73
Chipotle Mexican Grill		1.70
SheInside		1.68
Dodge		1.67
Pepsi		1.63
Calvin Klein		1.62
SoundCloud		1.61
Bellagio		1.58
MAC Cosmetics		1.54
Bershka		1.51
Versace		1.50