Rayland Baxter
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
67,123
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:30:43 UTC
Genres
Biography
If I Were a Butterfly, the follow-up to Baxter's critically acclaimed Wide Awake, was recorded in various locations across the U.S. and showcases his growth as an artist. With extraordinary care and ingenuity, Baxter delivers an album that stirs immense emotion and surprises with its unpredictability. The collaboration with a talented array of musicians and the inclusion of his father's musical legacy make If I Were a Butterfly a captivating and heartfelt musical journey.
Rayland Baxter commands interest from 18-24 & 25-34 audiences in UNITED STATES, CANADA, BRAZIL. With a heavily male (61%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (3,628 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Warby Parker, Live Nation, Ampeg points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 67,123 · Engagements 319 · Rate 0.5% Posts 4,798 · Views 3,628 · Avg Likes 315 · Avg Comments 9 · Avg Views 3,628 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 39% 25-34: 35% 35-44: 15% 45-64: 8% |
Largest: 18-24 (39%); next: 25-34 (35%) |
| Gender Split |
Female: 39% Male: 61% Non-binary/Other: 0% |
Skews male (61%) |
| Top Countries |
UNITED STATES (53%) CANADA (8%) BRAZIL (4%) INDIA (3%) UNITED KINGDOM (3%) |
Top regions: UNITED STATES (53%), CANADA (8%), BRAZIL (4%) |
| Platform Engagement | Instagram: 260 avg likes/post · Youtube: 3,628 avg views/post | Best reach: Youtube 3,628 avg views; best engagement: Instagram 260 avg likes |
Top Brand Affinities
Warby Parker
Live Nation
Ampeg
MOOG
Miller Lite
Amazon Music
Coors
Madewell
Free People
Kroger
Anthropologie
Sennheiser
| Brand | Category | Score |
|---|---|---|
| Warby Parker | 23.87 | |
| Live Nation | 23.44 | |
| Ampeg | 21.47 | |
| MOOG | 20.59 | |
| Miller Lite | 17.14 | |
| Amazon Music | 15.75 | |
| Coors | 13.27 | |
| Madewell | 12.88 | |
| Free People | 12.66 | |
| Kroger | 10.89 | |
| Anthropologie | 9.37 | |
| Sennheiser | 8.80 | |
| Pro Tools | 8.74 | |
| Bonneville | 8.58 | |
| Verizon | 7.22 | |
| Kickstarter | 7.02 | |
| Spotify Music | 6.57 | |
| Lollapalooza | 6.29 | |
| Carhartt | 6.28 | |
| Publix | 5.97 | |
| Busch | 5.76 | |
| Paramount Pictures | 5.63 | |
| Walgreens | 5.46 | |
| Airbnb | 5.39 | |
| Pacific Northwest Wonderland | 5.24 | |
| Coachella | 5.03 | |
| Margaritaville | 4.97 | |
| Kodak | 4.85 | |
| The Home Depot | 4.63 | |
| iHeartRadio Music Awards | 4.53 | |
| Urban Outfitters | 4.41 | |
| Ableton | 4.39 | |
| Target | 4.28 | |
| Cadillac | 4.21 | |
| NBC | 4.17 | |
| Budweiser | 4.10 | |
| Taco Bell | 4.04 | |
| Showtime | 4.01 | |
| Lululemon Athletica | 3.89 | |
| Polaroid | 3.88 | |
| Gillette | 3.80 | |
| Holden | 3.79 | |
| Preloved | 3.73 | |
| Heinz | 3.67 | |
| Gatorade | 3.56 | |
| Leica | 3.38 | |
| Emporium | 3.29 | |
| Guinness | 3.26 | |
| MTV | 3.21 | |
| Tinder | 3.18 |
Official Profiles
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
